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Hello.
MailChimp has a lot of great merge tags that can help you customize your
email campaigns. You can use these merge tags to dynamically add content
to your email. With merge tags, you can include your subscribers’ first and
last names to make them feel special when they receive your email. You can
customize your emails based on interests your subscribers selected when
they signed up for your list. You can dynamically add the subject line and
current date to the body of your email. You can use merge tags to add links
that allow your subscribers to share your campaigns on social networks, and
add a sidebar that includes your Twitter profile information. The list goes on.
This guide will show you how to use merge tags and what they look like when
they’re live. If you have any questions that aren’t addressed here, feel free to
contact our support staff
. We’ll be happy to assist you. Now, let’s get
started.
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Formatting
Custom List
Information
You can create your own merge tags based on information included in your
list, such as subscribers’ names and interests, and then use MailChimp’s
formatting tags to format them.
For example, you may collect list members’ first and last names, locations,
and interests when they sign up for your newsletter. You can use merge tags
to personalize a newsletter by including members’ names the salutation.
Here’s how you do it:
1. Click Lists from within your MailChimp dashboard.
2. Select the list.
3. Choose List Fields and *|MERGE|* Tags from the Settings pull-down
menu.
4. Choose a list value such as FNAME (first name), or add your own
merge tag if you've collected other information about your list.
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You can also add your own merge tags if you’ve collected other information
about your list, like interest groups.
You can add up to 30 custom fields in your signup form. That seems like an
awful lot of information, but if you collect data like location, age, gender, and
various interests, you can create sophisticated campaigns that target
different segments of your list.
Now that you know how to locate and create custom tags with your list
information, here are some ways you can format the tags.
*|TITLE:YOUR_MERGE|*
Suppose you’d like to include the first name of each of your subscribers in
the email you send them. However, you’re not sure if all your subscribers
properly capitalized their first names when they signed up for your list. One
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person may have entered his name as “JOHN” and another might have
signed up as “sAlly.”
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To make sure the names are displayed correctly in your email, you can use
*|TITLE:FNAME|* and it will convert them to “John” and “Sally” when you
send your email.
Here’s what the merge tag looks like when you add it to your template:
And here’s how it appears when your subscribers receive your email:
Predefined Values
In the example above, your customer’s first name is dynamically merged into
the campaign when you send. But what if you don’t have your customer’s
first name? You may have her email address, but not her first name. In this
case, make sure you don’t leave a blank space where his first name should
be. Instead of “Time for a Check-Up, !”, a predefined value can fix this
scenario to say, “Time for a Check-Up, Valued Customer!” You can create
predefined values in the Signup form editor.
1. From the Lists tab, click Forms for the appropriate list. This will take
you to the signup form.
2. Click the field you want to give a predefined value, and modify the
field settings. Click Save Field.
Here’s what your email would look like without name or predefined value: Not
very professional, right?
Here’s how it looks without a name but with a predefined value. Much nicer:
*|LOWER:YOUR_MERGE|*
Similar to the *|TITLE:YOUR_MERGE|* tag above, this tag makes
everything in the content of your custom field lower case. If a subscriber
were to enter “BANanaS” in a custom field, this tag would change it to
“bananas” in the newsletter.
*|UPPER:YOUR_MERGE|*
This one makes everything in the content of your custom field upper case. If
a subscriber were to enter “BANanaS” in a custom field, this tag would
change it to “BANANAS” in the newsletter.
*|URL:YOUR_MERGE|*
When you click Track HTML clicks in the Setup step of the campaign
builder, MailChimp automatically finds all your links and changes them to
redirect URLs on our server. That way, when someone clicks a link in your
email, they’re sent to MailChimp, then immediately redirected to their
intended destination. That’s how we’re able to track clicks.
You may have a situation where you only want to track certain links in your
email, but not all of them. For example, maybe you’re sending links to
sensitive financial information and you don’t want the links redirected through
MailChimp’s servers. In that case, you can leave the box unchecked, and
add this merge tag to URLs you want us to track.
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