*|HTML:YOUR_MERGE|*
This tag prints all the content of your custom field without escaping. For
example, if the content of your field includes "Bananas!", using a merge tag
like *|UPPER:YOUR_MERGE|* would change the content to “BANANAS!” in
your email. In other words, that merge tag just strips HTML tags without
recognizing them. This merge tag passes the HTML tags through, so the
content would be rendered “Bananas!” in your email.
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Campaign
Information
These tags display various details of your campaign and dynamic date
insertion.
*|MC:SUBJECT|*
This merge tag adds the subject line of your email into the body wherever
you place the tag. Note, however, that it does not work with A/B split tests.
Here’s what the merge tag looks like when you add it to your template:
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And here’s how it appears when your subscribers receive your email:
*|MC:DATE|*
This tag shows the current date as month/day/year.
*|DATE:FORMAT|*
This tag is a more customizable version of *|MC:DATE|*. It shows the
current date in a format that replaces “FORMAT”. For example, *|DATE:m/d/
y|* will show the numeric month, numeric day and numeric year, separated
by slashes.
*|EMAIL|*
The *|EMAIL|* merge tag pulls in the recipient’s email address into your
content as listed in your list database.
Here’s what the merge tag looks like when you add it to your template:
And here’s how it appears when your subscribers receive your email:
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*|FORWARD|*
This tag adds a link that allows your subscribers to forward your email to
others.
Now, that’s not very helpful because the subscriber doesn’t understand what
the link is for or where it goes. So you have to do a little extra work in order
to make this tag useful.
Instead of dropping the tag in the editor, click Source, then add the tag within
the <a href="*|FORWARD|*"> HTML. That way, the subscriber will see the
tag as a link they can click, and the link will take them to a page where they
can forward your email.
That way, the subscriber will see the tag as a link they can click, and the link
will take them to a webpage where they can forward your email.
Email translation
If you’re sending your list to a multi-lingual audience, you may want to
consider using this tag so your readers can translate it into their own
languages. Just use the tag with the two-letter language code of the language
the email is written in, and we’ll add a list of all the other languages available
for translation.
*|TRANSLATE:XX|*
Arabic: AR
Bulgarian: BG
Catalan: CA
Chinese (Simplified): ZH-CN
Chinese (Traditional): ZH-TW
Croatian: HR
Czech: CS
Danish: DA
Dutch: NL
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English: EN
Filipino: TL
Finnish: FI
French: FR
German: DE
Greek: EL
Hebrew: IW
Hindi: HI
Indonesian: ID
Italian: IT
Japanese: JA
Korean: KO
Latvian: LV
Lithuanian: LT
Norwegian: NO
Polish: PL
Portuguese: PT-BR
Romanian: RO
Russian: RU
Serbian: SR
Slovak: Sk
Slovenian: SL
Spanish: ES
Swedish: SV
Ukrainian: UK
Vietnamese: VI
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List Information
These tags display various details of your list and the company information
associated with it.
*|LIST:NAME|*
This tag displays the name of the list where you’re sending the campaign.
*|LIST:COMPANY|*
This tag displays the name of the company in the list’s contact information.
*|LIST:ADDRESS|*
This tag displays the contact address for the list where you’re sending the
campaign as text.
*|LIST:ADDRESS_HTML|*
This tag displays the contact address for the list where you’re sending the
campaign with a link to download as an HTML hCard.
*|LIST:PHONE|*
This tag displays the contact phone number for the list where you’re sending
the campaign.
*|LIST:URL|*
This tag displays the contact web address for the list where you’re sending
the campaign.
*|LIST:DESCRIPTION|*
This tag displays an explanation of how your subscribers opted in to your list.
*|LIST:SUBSCRIBERS|*
This tag displays the current number of active subscribers to your list.
*|LIST:SUBSCRIBER_BADGE|*
This tag displays a formatted HTML block showing how many active
subscribers are on your list. You can also use
*|LIST:SUBSCRIBER_BADGE1|* through *|LIST:SUBSCRIBER_BADGE4|*
for more styles.
Here’s what it looks like when you add it to your template:
And here’s how it appears when your subscribers receive your email:
*|LIST:RECENT|*
This tag displays links for the five most recent campaigns sent to your list.
You can hack it like *|LIST:RECENT10|* to show the most recent 10 (any
positive number will work). We recommend including this tag in the welcome
email you send to new subscribers. That way, they can see what kind of
content they’ll be receiving in your newsletter.
*|UPDATE_PROFILE|*
This tag displays a link that allows your subscribers to update their profiles
and subscription preferences. MailChimp includes this link in your emails by
default, but it’s good to know if you’re building your own template.
If you want to include it in your custom template, you’ll have to do a little
extra work. Because this tag just generates a URL, you need to edit the
source and put it in an HTML tag.
Click Edit in whatever section you want to place the tag.
Then click Source in the editing toolbar and place the merge tag in an HTML
anchor tag. Now your tag will be displayed the same way as in MailChimp’s
template above.
*|UNSUB|*
This tag displays a link that allows your subscribers to unsubscribe from your
list. MailChimp includes this link in your emails by default, but if you’re
writing your own code or want to move the tag around in your campaign, use
this tag rather than copying any old unsubscribe links.
To add this tag to a custom template, follow the steps for
*|UPDATE_PROFILE|* above, but replace that tag with *|UNSUB|*.
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