Digital Discussions: Ebook Publishing
Richard Smith 
Senior Product Manager of Identifier Services,RR Bowker
Sponsored by
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Ebook Publishing
The EbooksMarket
Ebook Basics
Frequent Mistakes To Avoid
Distribution and Selling
Questions and Answers
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The EbooksMarket
Overview of the Marketplace
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Source: Nielsen Books & Consumers.
–Publishers Weekly, Mar 27, 2015 
Nielsen estimates 12% in 2013 
15% in 2014
Ebook % of Trade
21% in 2013 
Ereader purchases declined
iPad and iPhone purchase stable 
Android purchases grew
Source: Nielsen Books & Consumers.
–Publishers Weekly, Mar 27, 2015 
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• While DRM still gates your book’s content to a specific 
ereader app, the proprietary devices are less relevant
• Ebooks are more than 1/5
of the trade book market by volume
• It is an important market, and it is important to publish in 
formats for all the readers available for the device.
What are the numbers telling us?
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Never go out of print
You need to be publishing ebooks
Allows an independent writer to distribute globally
Quick to market
Relatively inexpensive
Higher margins
Even many who have been publishing their works for years 
are renegotiating their agreements to own their ebook 
ownership rights.
Traditionally Published Authors are doing it
• @ $3.99 the average ebook nets $2.40 in royalties
• With traditional royalties a publisher would need a book to 
sell for more than $14
Where do you sell your books?
The vast majority of the market is in these 
four retailers.
Listing your book with a Retailer is “Distribution
Getting your ebookinto retail
To get your ebookin Distribution, it needs to be converted into 
Distribution-ready formats.
This process is “Conversion or 
Ebook Conversion
Conversion” is the process of turning your document into the 2 
important ebook files you need to be listed with every retailer.
Ebook Conversion
•Barnes & Noble
•everyone else
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