Why So Many Rules?
1.  Converting an ebook is a Technical Process
2. When done right:
Follows the best practices for code
Tests the end result and on multiple devices –looking for errors and 
consistency
Provides a fair number of iterations for the customer to perform their 
own testing and feedback
3.  Each level of Complexity & Format has a different type of cost 
and expertise.  
How to convert pdf into powerpoint - C# Create PDF from PowerPoint Library to convert pptx, ppt to PDF in C#.net, ASP.NET MVC, WinForms, WPF
Online C# Tutorial for Creating PDF from Microsoft PowerPoint Presentation
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How to convert pdf into powerpoint - VB.NET Create PDF from PowerPoint Library to convert pptx, ppt to PDF in vb.net, ASP.NET MVC, WinForms, WPF
VB.NET Tutorial for Export PDF file from Microsoft Office PowerPoint
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Why Pay For A Conversion
The costs of doing the job wrong
May far exceed
The cost of doing the job right
Online Convert PowerPoint to PDF file. Best free online export
Convert a PPTX/PPT File to PDF. Just upload your file by clicking on the blue button or drag-and-drop your pptx or ppt file into the drop area.
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C# PDF insert text Library: insert text into PDF content in C#.net
Parameters: Name, Description, Valid Value. value, The char wil be added into PDF page, 0
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Learning Curve 
Your time also has value
Costs of doing it wrong
Not following standards 
Your book may be rejected
Not following standards 
Your book may stop working properly in the future and be delisted
Doing the work over
Revisit the Learning Curve
Finally paying for it after wasting time
C# PDF Convert to Tiff SDK: Convert PDF to tiff images in C#.net
with specified zoom value and save it into stream The magnification of the original PDF page size Description: Convert to DOCX/TIFF with specified resolution and
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RasterEdge XDoc.PowerPoint for .NET - SDK for PowerPoint Document
Convert. Convert PowerPoint to PDF. Convert PowerPoint to ODP/ ODP to PowerPoint. Document & Page Process. PowerPoint Page Edit. Insert Pages into PowerPoint File
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Specialized Websites
Ebooks are Websites
Written in HTML, CSS, and some XML
Ebooks are Specialized Websites
employing Specialized Browsers
with Pickier
Search Engines
Include Metadata
EPUBs have a directory structure (sometimes MOBI 
files do as well)
C# PDF Convert to Word SDK: Convert PDF to Word library in C#.net
with specified zoom value and save it into stream The magnification of the original PDF page size Description: Convert to DOCX/TIFF with specified resolution and
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C# PDF insert image Library: insert images into PDF in C#.net, ASP
Import graphic picture, digital photo, signature and logo into PDF document. Merge several images into PDF. Insert images into PDF form field.
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But I Heard I Can Do It For Free?
Mark Coker –Founder of Smashwords
Would tell you if you if the choice is between eating and investing money in your book: eat.
Software converters
My view is if you can code –and have time to waste
You can DIY –but it requires continuous research and education.
What I would not use 
“FREE” file converters
“Save As” outputs built into software
“Meat Grinders” unless proprietary to the retailer
ALWAYS REMEMBER:  You get what you pay for
C# PDF File Split Library: Split, seperate PDF into multiple files
Divide PDF File into Two Using C#. This is an C# example of splitting a PDF to two new PDF files. Split PDF Document into Multiple PDF Files in C#.
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C# PDF Page Insert Library: insert pages into PDF file in C#.net
from the ability to inserting a new PDF page into existing PDF or pages from various file formats, such as PDF, Tiff, Word, Excel, PowerPoint, Bmp, Jpeg
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When to go with the cheap option:
Selecting a Paid Conversion
What is cheap? $100 to $150 range
Word Document
Reflowable –Usually a Novel
Single Chapter Level (no subchapters)
No special text formatting
Not very many pictures
500 pages
No internal linking
Reader selects the fonts
Low –Medium Complexity
No Frills
Always read the fine print!
If you did not fit the category on the previous slide, you will probably 
end up with add-on charges.
Always Read The Fine Print!
Rule of Thumb:
The cheaper version 
is cheaper for a reason
Call your vendor to discuss if in doubt
Frequent Mistakes to Avoid
Saving Money
Making the Most of Your Conversion
Before you verify your Conversion complete, run it through a 
validator
Use File Validators
Save time before distributing a bad file
EPUB:  
http://validator.idpf.org/
Kindle Previewer:  
http://www.amazon.com/gp/feature.html/?docId=1000765261
Ebook and Print are consumed differently
Do Not Design For Print
Most ebooks are reflowable text –
remove the Tables of Contents, Page Numbers, Footers, or anything that will not make 
sense in the context of an ereader
Do not wrap text around images in a reflowable book
Whitespace can be a bad user experience
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