the email subject line, From name, and From email address. You’ll also have the
option to set up Conversations
to help manage replies, review the tracking
, automatically share your campaign on Facebook or Twitter, and
personalize the To: field of your email through the use of merge tags
From the Template step of the campaign builder, you can upload your own
custom templates, build a new one from scratch, or take advantage of our Basic
and predesigned template Themes that can be used as a starting point for your
campaign. If you need help choosing a template, our Email Template Reference
will walk you through the process. If you're looking for a few custom design tips
and best practices, our MailChimp for Designers guide
is the way to go. If you’re
on the hunt for a thorough walkthrough, MailChimp's Getting Started guide
be the best place to start.
Basic templates provide you with a highly-customizable blank layout, so you
can easily add your own styles and content using the drag and drop
functionality of our Email Designer.
Themes are predesigned, preconfigured templates that don’t require any
programming or design knowledge to get started. Simply pick a Theme, plug in
your content, and you’ll have a beautiful campaign. Themes come in two
varieties—“drag and drop” and “classic.” Drag and drop themes offer
functionality similar to that of Basic templates, while only the color and content
of the classic templates will be editable within the Email Designer. The template
type will be displayed below each Theme, so you can easily differentiate
between the two.
From the Code Your Own tab, you can paste in your own custom-coded
or upload your templates from an existing HTML
or ZIP file
. If you
choose to code your own templates, take a few minutes to review our Email
Once you’ve selected a template, move ahead to the Design step. Here, you’ll
use the drag and drop functionality of the email designer to add, rearrange,
duplicate, and delete content blocks to create a campaign that’s fully customized
to your needs. In each content block, you can add and format text, upload images
or link to files. The style and content of each content block can be modified with
the Content, Style, and Settings tabs in the editing area.
The Preview and Test
houses all of our in-app testing features. Access
Preview Mode to run an Inbox Preview
and see how your campaign will appear
across more than 40 different clients, send a few tests of the campaign, test out
your merge tags, or use our link checker tool to make sure all the links in your
campaign are valid. You can also set up Social Cards
from this menu if you’d like
to choose the image and text that displays when your email is viewed in Gmail’s
grid view or shared on Facebook and Twitter.
In the Confirm step, you’ll review the details of your campaign, send one last test
email, and if everything looks good, send or schedule
Send a quick, photo-based message to your subscribers—to announce the arrival
of a new product in your store, for example—from your iPhone or Android phone
with MailChimp Snap
Once you’ve downloaded MailChimp Snap and connected it to your MailChimp
account, take a photo (or select an existing photo from your camera roll or
Instagram account) and add a quick link, title, message, and call to action button
to your campaign. Then, select one of the available layouts, choose your
recipients, and you’ll be ready to send the campaign. Once it's been sent, you'll
have the option to share the campaign across your social media channels from
directly within Snap, and the campaign will appear within both the Campaigns
and Reports pages of your regular MailChimp account so you can track its
To learn more about MailChimp Snap for iPhone
, visit our Knowledge
If you need to send your customers one-to-one messages like password
reminders, order confirmations, or receipts, check out Mandrill. Mandrill
delivery API for MailChimp users who want to send transactional emails, and will
help you manage and monitor your transactional messaging through advanced
tagging, webhooks, and more.
Social networking can be an excellent medium for promoting your content and
connecting with your audience. Through the use of our sharing features, merge
tags, and integrations, MailChimp makes it easy for email marketers to use social
networks to their advantage.
Quickly share any previously sent campaign
, or integrate your account with
to automatically post your campaigns as they are delivered
to your subscribers.
Use merge tags
—along with the Social Share
and Social Follow
content blocks in
our Email Designer—to give your subscribers an opportunity to share, like, or
follow your content and activity across various social channels.
is an optional paid add-on for lists that gathers publicly available
social data about your subscribers that can be used to send targeted emails to
them based on their age, gender, or their presence on social networks.
MailChimp's Google Analytics and eCommerce360 features will help you keep
track of all the traffic—and money—generated by your campaigns. You can use
this information to see what is and isn't working in your campaign and to identify
your most popular products or target your best customers.
With MailChimp's eCommerce360
feature, you can track individual visitors to
your website from your MailChimp campaigns, capture order information, and
pass it all it back to MailChimp. Using that information, you can segment your list
to send targeted emails based on your subscriber's purchasing behavior. Your top
customers might deserve a thank you for being loyal to your brand, or those
subscribers that haven't shopped in a while might need a little push to get them
headed in the right direction.
Setting up eCommerce360
In order to use eCommerce360, you'll first need to install a shopping cart plugin
on your website. You can find a full list of available plugins in our Knowledge
. Once you have the plugin installed, you can set up e-commerce tracking
on your campaigns. Each time you begin a new campaign, simply check
eCommerce360 link tracking in the Setup step of the campaign builder as
you're creating your newsletter.
View your results
Now that you've got eCommerce360 set up on your account, there are a couple
different ways you can view the stats
. For campaign information, navigate to the
eCommerce360 tab at the top of your campaign Reports page. You can also
look at subscriber profiles and see what products your customers buy, and from
which campaigns they purchased. Segment by your most-engaged customers,
learn where their interests lie, and delight them with special offers, videos, or
coupons. By carefully segmenting, you can also avoid annoying readers who may
not want specific emails.
Using Google Analytics is easy, but by installing Analytics360
, you can view all
your campaign stats within MailChimp.
Setting up Analytics360
In your MailChimp account, click Account, then Integrations, then Google:
Analytics, Contacts, and Docs. If you have more than one Google account,
you’ll need to select which account you want to connect to. Choose the Google
Account you used to set up your organization’s Google Analytics. Finally, you’ll be
asked to grant or deny access to your Google Account. Choose Grant Access,
and the integration will be complete.
Once your account is set up, you'll need to check the box to enable Google
Analytics link tracking in the Setup step of the campaign builder each time you
begin a new campaign. When you check the box to enable Google Analytics
link tracking, we display the campaign title as it will appear in your Google
Analytics account after the campaign is sent. The Google Analytics campaign title
combines the MailChimp campaign title with the date. The title and date format
makes the campaign easy to search for in your Google Analytics dashboard.
Viewing your results
Once you've set up Analytics360, you'll be able to see reports for individual
campaigns, site traffic, revenue, completed goals, campaign ROI, conversion
rates, and much more
right from the Advanced tab in your Reports dashboard.
With Analytics360, you'll also be able to use MailChimp's Revenue Chart to
compare campaigns to see which ones performed best in terms of revenue.
Maybe a particular subject line enticed buyers, or perhaps time of sending affects
your reader click-throughs. A detailed look at the data provided in the
Analytics360 report can be found in the next section of this guide.
For a lot of email marketers, the best part of sending email newsletters is
watching the stats accumulate after a campaign goes out. How many people
opened your email? How many clicked? What did they click? What didn’t they
click? Did they like the content? For online sellers, it's even more exciting to see if
your campaigns result in sales of your featured products.
MailChimp offers insightful tracking and reporting data, and, if you have
MailChimp's Google Analytics and eCommerce360 integrations installed, you'll
easily see how much revenue your campaign is creating and exactly which
products your subscribers are buying. Review this information for every campaign
you send—it’s full of clues and feedback that will help make your next email more
successful than the last. There’s even a MailChimp Mobile
app so you can view
your reports while you’re on the go.
MailChimp’s standard reports use informative, easy-to-read graphs, tables, and
maps to show you things like opens, clicks, bounces, and unsubscribes. To
access your reports, go to the Reports tab from your MailChimp dashboard and
click on the name of the campaign to view its report.
On the Overview page, you’ll find valuable at-a-glance information about the
performance of your campaign, including details about opens, clicks, social
engagement, unsubscribes, and bounces. We even offer maps that allow you to
see where in the world the people opening your emails are located.
Want to dig deeper into your campaign results? From the Activity menu, you can
view or export a segment of recipients that interacted with your campaign in a
specific way. If you’d like to view a list of all subscribers who opened (or didn’t
open) the campaign, for example, you’ll find that information here.
Links will help give you a better idea of how well each tracked URL performed in
your campaign. On this page, you’ll find a list of the tracked URLs from your
campaign along with the number of total and unique clicks for each one. If you're
viewing the report for a Regular or RSS-Driven campaign, we also populate a
click map to give you a visual representation of how each link performed.
In the Social section, you’ll learn who has liked your campaign on Facebook, who
your top influencers and referrers are, and see a map of all your clicks from
around the globe.
The E-commerce page of your reports is where you’ll find all the data generated
from the eCommerce360 plugin. Here, you’ll find the total sales generated by the
campaign, total number of conversions (orders received), and a breakdown of
each subscriber's purchases. You can track sales from a click in your campaign
all the way to a purchase. This allows you to see which customers make a
purchase (and what they buy) after opening your campaign.
The Conversations tab shows replies to your campaign when conversation
tracking is enabled. Conversation tracking offers more flexibility than a standard
reply-to email address by allowing other account users
to receive email
notifications when a subscriber replies to your campaign. Read more about
conversation tracking here
In the Analytics360 section of your MailChimp report, you’ll find the Email
Domain Performance chart—a breakdown of the top domains for your
subscribers—along with the integration stats for your SurveyGimzo, Eventbrite, or
SurveyMonkey integrations. All data collected from Analytics360 will be found
here as well.
Campaign ROI is a percentage based on the cost of the campaign versus the
revenue created by the campaign.
Campaign cost is the only value we calculate within MailChimp. It takes into
account the price of your MailChimp plan, the number of subscribers you have
in your account, and how often you send to your lists. All of these variables are
entered into a formula that returns your estimated campaign cost.
Conversion rate is the conversion rate is the percentage of site visitors who
completed one of the site goals.
Per visit goal value is calculated by adding up all the values for each
completed goal, then dividing total by the number of times your site was visited
through links in a campaign.
Goal: We'll list goals you've set for your site and show how many times each
have been completed by site visitors.
Revenue created is the total dollar value of revenue generated by email
readers clicking a link in the email campaign to visit your site and then
completing a purchase.
Transactions are the number of completed ecommerce transactions. A
transaction is a successful purchase.
Ecomm conversion rate is the percentage of site visitors who made a
Per visit value is the average value of a visit to your site based on ecommerce
revenue. Divide revenue by visits to get the per visit value.
Average value is the revenue created divided by the number of e-commerce
Bounce rate is the percentage of website visitors who did not view a second
Visits is the number of visits to your website referred through this campaign.
Documents you may be interested
Documents you may be interested