mvc open pdf in browser : Convert pdf file to jpg file SDK application API .net azure windows sharepoint export-planning4-part1111

BUSINESSPLANNING:AGUIDETOEXPORTING
41
Thedescriptionofthebusinessincludes:
• Typeofbusiness:Isyourbusinessprimarilymerchandising,manufacturing,orservice?
• Thestatusofthebusiness:Isyourbusinessastart-up,anexpansionofagoingconcern,oratakeoverof
anexistingbusiness?
• Thebusinessform:soleproprietorship,limitedliabilitycompany(LLC),partnership,orcorporation?
• Astatementofwhyyourbusinesswillbeprofitable
• Thedateyouplantostartthebusiness
• Thehoursyourbusinesswillbeopen(ifyourbusinessisaseasonalbusiness,describehowthehours
willbeadjustedseasonally).
Knowingexactlywhatyourbusinessdoesandhowitoperatesenablesyoutoplanforprofitseffectively.
Beforeyoubegintoconsiderprofit-making,youmustbeabletoclearlystatetheaimsandgoalsofyour
business.Asthebusinessprogresses,thequestionofhowtomakeprofitsmustbecontinuallyasked.
ForaNewBusiness
Yourdescriptionofthebusinessshouldcontainresponsestothefollowingquestions:
• Whywillyoubesuccessfulinthisbusiness?
• Whatisyourexperienceinthebusiness?
• Haveyouspokenwithotherpeopleinthiskindofbusiness?Whatweretheirresponses?
• Whatwillbespecialaboutyourbusiness?
Manybusinessesfailtotakeadvantageoftheinsightsandexperienceofactualandpotentialcompetitors.
Yourbestsinglesourceofinformation,theywilloftengiveyoumuchvaluableadvicefornothingmorethana
chancetosharetheirexpertise.Talkingwithcompetitors(andobservingtheirbusinesspractices)willalsohelp
youdefinewhatthespecialadvantagesofyourownbusinesscouldbe.
Twomorequestionstoconsider:
• Haveyouspokenwithprospectivetradesupplierstofindoutwhatmanagerialand/ortechnicalhelp
theywillprovide?
• Haveyouaskedabouttradecredit?
Tradecreditisasourceoffunds.“Netduein30days”allowsyoutousethesupplier’smoneyforthe30
days—likeanon-interest-bearingloan.Thismeans,however,thatyoumayforgoanyfrequentlyavailablecash
discountifyoupaythebillwithin10days.Takingthediscountyoursupplierofferscanrepresentasubstantial
savings.Ifyoucanborrowthefundssomewhereelseatalowerrateofinterest,youshoulddoso.However,
suchcreditisoftennotavailableuntilabusinesshasbeeninoperationlongenoughtoestablishareputation
forpayingontime.
Manysuppliersalsoofferfreeservicesasaninducementtobuytheirproducts.Forinstance,storefixture
manufacturersgivefreelayoutadvice,andutilitycompaniesgivehintsonhoweffectiveuseoflightcancreate
moresales.Twoadditionalconsiderations:
• Ifyouwillbedoingcontractwork,whatarethespecifictermsofthecontract?(Referenceanyfirm
contractorletterofintent,andincludeitasasupportingdocument.)
• Howwillyouoffsetanyslowpaymentbythecustomer?
Convert pdf file to jpg file - Convert PDF to JPEG images in C#.net, ASP.NET MVC, WinForms, WPF project
How to convert PDF to JPEG using C#.NET PDF to JPEG conversion / converter library control SDK
batch pdf to jpg online; convert pdf into jpg format
Convert pdf file to jpg file - VB.NET PDF Convert to Jpeg SDK: Convert PDF to JPEG images in vb.net, ASP.NET MVC, WinForms, WPF project
Online Tutorial for PDF to JPEG (JPG) Conversion in VB.NET Image Application
convert pdf to jpg converter; change from pdf to jpg on
BUSINESSPLANNING:AGUIDETOEXPORTING
42
Especiallyimportantforanyonecontemplatingcontractworkistofindouthowandwhenyouwillbe
paid.Getafeelfromothercontractorsabouttheirexperiences.Rememberthataslow-payingcustomercanput
yououtofbusinessifyouaren’tprepared.Ifyoufindthatslowpaymentisafactoflife,planaheadto
compensatefortheshorfall.
ForaTakeover
Yourdescriptionshouldcontainabriefhistoryofthebusinessyouplantotakeoverandshouldrespondto
thefollowingquestions:
• Whenandbywhomwasthebusinessfounded?
• Whyistheownersellingit?
• Howdidyouarriveatapurchasepriceforthebusiness?
Businessesthatarestrongandgrowingareinfrequentlyofferedforsale,andmostsellersmaygive—not
necessarilydeliberately—misleadingreasonsforsellingtheirbusiness.Protectyourself.Askyourbankerto
checkoutthebusiness.Thisisaroutineactivityforthebank,whichhasthemeanstofindoutsuch
information.Youcanalsoaskyourlawyeroraccountantwhoareoftenexperiencedinthisarea.
Pricingabusinessrequiresprofessionalexpertiseandethics.Payingforaprofessionalappraisalmayturn
outtobeanexcellentinvestment,asitnotonlyestablishesafairpriceforthebusinessbutalsoprovides
justificationforthepriceifoutsidefinancingisneeded.Includeacopyoftheappraisalasasupporting
document.Thepriceshouldreflectbusinessassets,therateofexpectedincomeonyourinvestment,and
perhapsa“goodwillfactor,”suchaspatentswhichcanbecapitalized,areputationforexcellentservice,oran
advantageouslease.
Sinceyouwillberepayingthepurchasepriceoutofprofits,makesurethatyougetwhatyouarepaying
for.Considerthefollowing:
• Whatisthetrendofsales?
• Ifthebusinessisgoingdownhill,why?Howcanyouturnitaround?
• Howwillyourmanagementmakethebusinessmoreprofitable?
Theselasttwoitemsshouldbesupportedbyincomestatementsandtaxreturns.Ifabusinessissliding
downhill,theremaybereasonswhicharen’tobvious.Discusstheowner’sreasonsforselling.Askthebankers
involvedwiththebusiness.Itisdifficulttorestoreatarnishedreputation.Itcan’tbedoneovernight.
Someadditionalthoughtsasyoucheckoutthebusiness:Haveyouevaluatedandagedtheinventory?
Checkedwithtradecreditors?Agedthereceivables?Whatistheconditionandageofoperatingmachinery?
Doesthebusinessowemoney—andifitdoes,willyouinherittheliabilities?Checkwithstate,federal,and
localagenciesconcerningoutstandingtaxesdue.
Determineexactlywhatyouarebuying.Youareplanningtoputyourmoneyontheline.Don’tbeafraidto
askforadvicebeforeyoucommityourselftoanydeal.Agoodattorneyisessentialatthispointtohelp
determinewhatyouarebuyingandtomakesurethatthetermsofthesaleareinyourfavor.
ForPurchasingaFranchise
Manysmallbusinessownershavebeenhelpedingettingastartbyinvestinginafranchise.Youmaywant
toconsidersuchaninvestment.
Online Convert Jpeg to PDF file. Best free online export Jpg image
Convert a JPG to PDF. You can drag and drop your JPG file in the box, and then start immediately to sort the files, try out some settings and then create the
convert pdf to 300 dpi jpg; .net pdf to jpg
Online Convert PDF to Jpeg images. Best free online PDF JPEG
Online PDF to JPEG Converter. Download Free Trial. Convert a PDF File to JPG. Drag and drop your PDF in the box above and we'll convert the files for you.
batch pdf to jpg; bulk pdf to jpg converter
BUSINESSPLANNING:AGUIDETOEXPORTING
43
Mostfranchisesrequiresomeorallofthefollowing:
• Initialfranchiseorlicensefee
• Trainingcosts
• On-sitestart-upandpromotionalcosts
• Periodicroyalties
• Chargesforthebuilding,equipment,inventory,supplies
• Bookkeepingcharges(occasionally)
Alongwiththefranchisecosts,youshouldhaveonhandworkingcapitalforatleastthreemonthsof
operation,andpreferablymore.Youcandetermineworkingcapitalneedsbyasimpleformula:multiplyliving
expensesbythreeandaddtotalfranchisecosts.
Keepinmindthataparentcompanyisinvolvedinfranchisingfortwobasicreasons:toexpand,andto
raisecapital.Soifyouhaveareasonablygoodcreditrecordandpassallfinancialrequirements,most
franchiserswillbendoverbackwardstogetyouontheirteam.Thehelpthatfranchisersprovideusually
includesassistancewithbusinessplans,loanapplicationhelp,introductiontolendingsources,and,inmany
cases,theyserveasguarantoroftheloan.
Rememberthatthepriceofthefranchisedoesnotalwaysreflecttheactualcostofthebusiness.Additional
costscanincludedownpaymentsontheland,building,andequipment,fixtures,signs,andmanyotheritems.
Besureyouunderstandtherequirementsofyourcashinvestment.Doathoroughsearchofthecompanyin
whichyouwillbeinvestingyourmoney.Federalfranchiselawsrequirethatallfranchisersgivethefranchisee
afullandcompletedisclosure,includingadescriptionofthebusiness,trainingprograms,servicesprovided,
numberoffranchises,financialstatements,andaudits.Theymustfullydescribeallthatwillberequiredofthe
franchisee.
Itisimperativethatyou,asthepotentialfranchisee,retainlegalcounseltoreviewallcontracts,
agreements,andotherdocumentationthatmayberequiredbeforesigningthem.
TheMarket
Togenerateanongoingsalesflow,youmustbecomeknowledgeableaboutyourmarket—thepeoplewho
willbebuyingyourservice,product,ormerchandise.
Basicmarketconsiderationsare:
• Whoisyourmarket?
• Whatisthecurrentsizeofthemarket?
• Whatpercentofthemarketwillyourbusinessexpecttocapture?
• Whatisthemarket’sgrowthpotential?
• Asthemarketgrows,doesyourshareincreaseordecrease?
• Howwillyousatisfyyourmarket?
• Howwillyoupriceyourservice,product,ormerchandisetomakeafairprofitandalsobecompetitive?
VB.NET PDF File Merge Library: Merge, append PDF files in vb.net
VB.NET Components to combine various scanned images to PDF, such as tiff, jpg, png, gif, bmp, etc. Append one PDF file to the end of another one in VB.NET.
change pdf file to jpg file; change pdf file to jpg online
C# PDF File Merge Library: Merge, append PDF files in C#.net, ASP.
scanned images to PDF, such as tiff, jpg, png, gif, bmp, etc. Merge Microsoft Office Word, Excel and PowerPoint data to PDF form. Append one PDF file to the end
convert multi page pdf to single jpg; convert pdf into jpg format
BUSINESSPLANNING:AGUIDETOEXPORTING
44
DefineYourMarket
Inmarketingterminology,defineyourtargetmarket—thetargetofallyourefforts.Youdothisby
considering:
• Whoneedsyourproductorservice?
• Whobuysthekindofmerchandiseyoustock?
Itmaybenecessarytoalteryourservice,product,ormerchandisemixtomeettheneedsofthemarketyou
havetargeted.
However,youmustfirstknowexactlywhoyourmarketis.Perhapsitisdefinedbygeographiclocation,
socioeconomicorethnicfactors,age,gender,orotherconditions.
Whateveryourmarketelements,makesureyouidentifythem.Onewaytodothisistosimplylistall
importantcharacteristics,andthen,byusingCensusdataorotheravailableinformation,findouttowhatextent
thesecharacteristicsarepresentindifferentareas.
Youmustthenmeasureyourtargetmarket.Assimpleasthismaysound,remember,havingtoofew
customersputsyououtofbusiness.Althoughyourbusinesswillreceivecashfromfoursources—sales,loan
proceeds,saleoffixedassets,andproceedsofnewinvestment—itwillultimatelyrelyonsalesasthemain
sourceofmoney.(Iftherearenosales,thereisnobusiness.)
YoucanobtaininformationaboutthesizeofyourmarketfromyourChamberofCommerce,theSBDC,
tradepublications,marketingconsultants,otherbusinesspersons,libraries,schoolsandcolleges.Censusdata,
whichyoucanfindatyournearestlibraryoronline,isanexcellentsourceofinformation.
Gethelpinassessingthemarketfromsuchsourcesratherthantryingtoguessbywatchingpassingtraffic
andhopingforthebest.Goodmarketingstrategymustbeplanned,anditmustbebasedongoodinformation.
Whenyouhaveafeelforyourmarket,answerthefollowingquestions:
• Howwillyouattractandkeepthismarket?
• Howcanyouexpandyourmarket?
Thesetwocriticalquestionsleadtootherideastoconsider,suchashowandwheretoadvertise,the
suitabilityofyourlocation,andhowattractiveyourofficeorstoreistotheclienteleyouhopetodraw.
Thesecondaspectofyourmarketingstrategyconcernsprice:
• Whatpricedoyouanticipategettingforyourproduct?
• Isthepricecompetitive?
• Whywillsomeonepayyourprice?
• Howdidyouarriveattheprice?Isitprofitable?
• Whatspecialadvantagesdoyouofferthatmayjustifyahigherprice?
Tomakeaprofit,yourbusinessmustmakemoreonsalesthanitspends(bothdirectly,asincostofgoods
sold,andindirectly,asinoverheadandsellingcosts).Manybusinessesflounderbecausetheylosesightofthis
simpletruth.
C# Create PDF from images Library to convert Jpeg, png images to
C# Create PDF from Raster Images, .NET Graphics and REImage File with XDoc Batch convert PDF documents from multiple image formats, including Jpg, Png, Bmp
to jpeg; reader convert pdf to jpg
C# Image Convert: How to Convert Adobe PDF to Jpeg, Png, Bmp, &
C# sample code for PDF to jpg image conversion. This demo code convert PDF file all pages to jpg images. // Define input and output files path.
convert pdf to jpeg; best way to convert pdf to jpg
BUSINESSPLANNING:AGUIDETOEXPORTING
45
ABriefNoteonCredit
Willyouoffercredittoyourcustomers?Ifyoudo,youare,ineffect,makingaloantothem.Canyou
affordtodothis?Doyouhavetoextendcredit?Canyouevaluatecreditrisk?Canyoucollect?Canyouafford
towriteoffbaddebts?
Customercreditcanrepresentanunexpectedcashdrainonthebusiness.Ifyoumustoffercredit,make
surethatyouplanhowtoabsorbitseffects.Offeringcredittoyourcustomerscostsyoumoney,especiallyif
youthenhavetoborrowfundstocovertheseaccounts.Itmaystrangleyourbusinessbytyingupfundsyou
couldpossiblyuseforotherpurposes.
Pricing
Keepinmindthatpricingreflectsatotalpackageofproductandserviceandexpenses.
Thereisnopointinpricingyourselfoutofthemarket,noristhereanythingtobegainedfromaprice
whichputsyourbusinessinthered.
Competition
Ifyouhavedecidedonyourtargetmarket,anditislargeenoughtobeprofitable,anditcontains
reasonableexpansionpossibilities,thenextstepistoidentifyandassessyourcompetition.Considerthese
questions:
• Whoareyourfivenearestcompetitors?
• Howwillyouroperationbebetterthantheirs?
• Howistheirbusiness:Steady?Increasing?Decreasing?Why?
• Howaretheiroperationssimilaranddissimilartoyours?
• Whataretheirstrengthsandweaknesses?
• Whathaveyoulearnedfromwatchingtheiroperations?
Thissectionshouldenableyoutomakeyourbusinessmoreprofitablebypickingupgoodcompetitive
practicesandavoidingyourcompetitors’errors.Openingabusinessinamarketthatisalreadymorethan
adequatelyservicedisacommonerror.Carefullyevaluatingthecompetitionwillsometimesleadyoutoalter
yourbasicbusinessstrategyormodifyoperationstocompetemoreeffectively.Thisshouldbeanongoing
practice,sincemarketshiftandsuccessattractcompetition.
Learnfromcompetitors’mistakes,andgoafterthemarketsegmentcurrentlybeinginadequatelyserved.A
goodpracticeistoidentifyanunservedorunderservedtargetmarket,identifytheneedsofthatmarket,andgo
afterit.Anadvantageforasmallbusinessisitsabilitytooperateprofitablyinamarkettoosmallforbig
businessestoconsider.Checkingoutthecompetitionisavaluableextensionofyourmarketingefforts.
Location
Propersitelocationcanhelpyourbusinessmakemoney.Ifyouaregoingintobusiness,firsttrytoidentify
theidealsite,thenfigurehowcloseyoucancometoit,rememberingthatrentiscomputedasthecombination
ofspaceandadvertising.
C# Image Convert: How to Convert Dicom Image File to Raster Images
RasterEdge.XDoc.Office.Inner.Office03.dll. RasterEdge.XDoc.PDF.dll. This demo code convert dicom file all pages to jpg images.
convert pdf file to jpg; convert pdf to jpg 300 dpi
VB.NET PDF Convert to Images SDK: Convert PDF to png, gif images
Convert PDF documents to multiple image formats, including Jpg, Png, Bmp, Gif, Tiff, Bitmap, .NET Graphics, and REImage. Turn multipage PDF file into image
batch pdf to jpg converter online; changing pdf to jpg file
BUSINESSPLANNING:AGUIDETOEXPORTING
46
InformationaboutspecificgeographicareasisavailablefromChambersofCommerce,tradesources(such
asmagazinesandassociations,planningcommissions,bankers,andlawyers),andindustrialdevelopment
commissions.Theymayalsohaveinformationabouttaxbreaksandfinancingincentivesforbusinessesthat
willemploysubstantialnumbersofpeopleintownsundertheircommission.
Donotgointobusinessinagivenspotsimplybecausethepriceislow.Rentandpurchasepricesare
usuallyfixedbymarketforces,andalowpricecanreflectlowdesirability.Althoughforsomeoperations,this
considerationisbesidethepoint,forothers-–merchandisingoperationsinparticular—itisaveryimportant
factor.
Eachbusinesshasitsownlocationneeds.Ifyourenterpriseismanufacturingorwholesale,lowrentand
easyaccesstotransportationroutesareveryimportant.Formostretailoperations,however,exposuretopeople
andaccessibilityaremostimportant.Trafficstudiesmaybeavailablefortheareayouareconsidering.Sources
ofthisinformationmayincludethestateorlocalhighwayagencies,thelocallibrary,orChambersof
Commerce.Yourlocalbankermaywellbeoneofyourmostusefulinformationsources.Somelocationsseem
tobe“jinxed,”andmostlikelyheorshewillknowwhyandwilltellyou.
Inthissectionofyourbusinessplan,youshouldanswerthefollowing:
• Whatisyourbusinessaddress?
• Whatarethephysicalfeaturesofyourbuilding?
• Isyourbuildingleasedorowned?Statetheterms.
• Ifrenovationsareneeded,whatarethey?
• Whatistheexpectedcost?Getquotesinwritingfrommorethanonecontractor.Includequotesas
supportingdocuments.
• Whatistheneighborhoodlike?Doeszoningpermityourkindofbusiness?
• Whatkindofbusinessesarealreadyinthearea?
• Haveyouconsideredotherareas?Whyisthisonedesirableforyourbusiness?
• Whyisthistherightbuildingandlocationforyourbusiness?
• Howdoesthislocationaffectyouroperatingcosts?
Thekeytocorrectsiteselection:keepinmindthatabadsitecanputyououtofbusiness,whileagoodsite
canincreaseyourprofits.Onceyougetstarted,orifyouarealreadylocated,keepaconstanteyeonchangesin
yourlocation—newroadsmaybebuilt,populationsmayshift,zoningordinancesmaychange.Suchchanges
couldmeanyouneedtoalteryourbusinessplan.
Advertising
Effectiveadvertisingcanhelpowner-managersofsmallcompaniesachievebenefitssuchasincreased
sales,sustainedsalesvolume,andreducedsellingcosts.Thesecrettosuchresultsisnotsomuchintheamount
ofmoneybudgetedforadvertising,butinhowitisspent.
Advertisingcanbeoneofsmallbusinesses’mosteffectiveweaponsinanintenselycompetitivebusiness
climate.Itcanofferacreativeandeffectivewayforretailerstobidfortheirfairshareofthemarketintheface
ofstiffcompetitionandrisingcosts.
Advertisingisnotanendinitself,butrather,ameansofprovidingcustomerswithconvincingreasons
whytheyshouldpatronizeaparticularbusiness.
BUSINESSPLANNING:AGUIDETOEXPORTING
47
Businessesshouldalwaysbuildtheiradvertisingmessagesaroundtheparticularadvantagestheyare
preparedtooffertheircustomers.Usually,theseadvantagesrelatetopriceandqualityofproducts,
convenienceandaccessibilityofstorelocation,orqualityofservice.
PlanningforTimelyAdvertising
Whilefrequentlyconsideredatemporaryexpedient,advertisingshouldbebasedonlong-rangeplanning,
whichincludesmoreimmediateplansandgoals.Moreover,itshouldbeconsistentthroughouttheyearasa
cumulativesaleseffort.Althoughthisplanningshouldbethecontrollingfactor,advertisingplansshouldbe
flexible.
Becausesmallbusinesseshavelimitedfunds,theymustplancarefullytoobtainmaximumeffectiveness
fromtheiradvertisingexpenditures.Advertisingshouldbeplannedinrelationtotheoverallmerchandising
program.Itshouldalsobecoordinatedwithsuchspecificmanagementactivitiesasbuying,inventory
balancing,andacquisitionofnewcustomers.Inotherwords,theeffectivenessofalimitedadvertisingbudget
canbegreatlystrengthenedifadvertisinggoalsareplannedinrelationtothetotalmerchandisingandselling
program.
Timingispossiblythemostimportantsingleconsiderationintheplanningofeffectivesmallbusiness
advertising.Timinginvolvesadjustingtheadvertisingplansnotonlytoseasonalsalespatternsbutalsotothe
business’sspecialdaysandtothecommunity’sorshoppingdistrict’sspecialevents.Coordinationofthe
advertisingprogramwiththebuyingscheduleisalsonecessary.Apromotionaladvertisementwhichisnot
backedupbyadequatemerchandisecandomoreharmthangood.
Media,Copy,andtheInternet
ItisbecomingatruismthatyouwillnotbetakenseriouslyasabusinesswithoutanInternetpresence.
BusinessesshouldexplorefullytheopportunitiesofpresentingthemselvestocustomersviatheInternet.An
Internetpresencecanbeinexpensiveandeffective.
Thenewspaperisamediumusedbymanysmallbusinesses.Othereffectivemediaforbusinessaredirect
mail,radio,television,handbills,billboards,andincreasingly,theInternet—throughacompanywebsite.Also
don’tdiscounttheeffectivenessofawell-designedsignforyourlocation.
Thekeytosuccessindirect-mailadvertisingisacarefullyselectedandmaintainedmailinglist. Small
businessesshouldnotoverlooktheuseofradioandtelevisionwherelocalratesarelowenoughtofitthe
budgetofasmallshop.Thesemediacanbeusedoccasionallywithgreateffectivenesstoadvertiseoutstanding
promotionalevents.
Eachbusinessmustdeterminethetypeofadvertisingcopymostappropriatetotheidentityorimagethey
areseekingtoestablishinthepublicmind.Alladvertisingcopybenefitsfromobservingthebasicrulesofeye
appeal,simplicity,brevity,straightforwardness,andcredibility.Anadvertisingmessagethatisobscure,
confusing,ormisleadingmaybesuccessfulintheshortrun,butgenerallyisboundtofail.
Tobeeffective,anadmust:
• Attractattentionofthereaderoraudience
• Offervisualpersuasionshowinghowtheproductwillbenefitthecustomer
• Showwhytheproductisnecessaryandwhyitshouldbepurchasedatthistime
• Encouragepurchase,givingreasonsforbuying,particularlyfromthebusinessdoingtheadvertising.
SourcesofAdvertisingHelp
Businessescanfindmanyoutsidesourcesofassistance,suchasthefollowing:
• Theadvertisingdepartmentsofnewspapersofferassistanceinpreparingcopy,artwork,andlayout.
Theyareoftenwillingtoadvisethebusinessongeneralmerchandisingandsalespromotionsplanning.
• Thefirmsthatsupplytheretailerwithmerchandiseoftenprovideadvertisingmaterialsfreeofcharge,
grantadvertisingdiscounts,andparticipatecooperativelyinthebusiness’sadvertisingbysharinga
portionofthecost.
• Direct-mailagenciescompilespecializedmailinglistswhichthebusinesscanusetocontactselected
customergroups.Theseagenciesalsoassistinthepreparationofmailingliterature.
• Tradenewspapersandmagazinesoftenprovideusefulinformationtothebusinessmanagerabout
advertisingpractices.Tradeassociations,ChambersofCommerce,andBetterBusinessBureausalso
provideinformationonadvertisingandadvertisingethics.
• Someadvertisingagenciesspecializeinservicingsmallbusinesses,andtypicallywilltakefull
responsibilityforallaspectsofadvertising.
Inaddition,businessesshouldkeepwellinformedabouttheircompetitors’advertising.Thelargerones
usuallyhaveeffectiveadvertising,andastudyofthemethodstheyuse,themerchandisetheyfeature,thestyle
oftheircopy,andthesizeandlayoutoftheiradvertisementscanprovidehelpfulideas.
Budgeting
Advertisinghasthreebasicgoals:
• Sellgoodsandservices
• Createapositivebusinessimage
• Allowtheadvertisertocompetesuccessfully
Budgetingforadvertisingisnecessaryformaximumreturns.Theamounttospenddependsonmany
factors,suchasspecificpromotionalobjectives,storelocation,competition,ageofstore,andpastsuccessin
attractingcustomers.Often,businessesdiscoverthatwhattheyneedtospendonadvertisingandwhattheycan
affordtospendarenotthesame.Theymuststudytheirownsituationcarefullyand,withinthelimitsoftheir
financialcapabilities,allocatefundsonaplannedbasisoveranextendedperiod,usuallysixmonths.
BUSINESSPLANNING:AGUIDETOEXPORTING
48
MANAGEMENT
Roughly98percentofsmallbusinessesfailbecauseofmanagerialweakness;fewerthantwopercentof
thefailuresareduetofactorsbeyondthecontrolofthepeopleinvolved.
Yourbusinessplanmusttakethisintoaccount.Ifyouarepreparingafinancingproposal,youshouldmake
surethatyourprospectivefinancialsourceisawareofthestepsyouhavetakenoraretakingtocorrectany
weaknessesinyourmanagerialstaff.Ifyouaretouseyourbusinessplantothefullest,youshouldhighlight
bothmanagementstrengthsandweaknesses.
Thereisnoknowncureforincompetence,buttherearedirectcuresforinexperience:Acquirethe
necessaryexperienceyourself,orfindapartneroremployeewhodoes.
InpreparingtheManagementsection,youshouldcoverfiveareas:
• PersonalHistoryofOwnersandKeyManagers
• RelatedWorkExperience
• DutiesandResponsibilities
• Salaries
• ResourcesAvailabletotheBusiness
Properlytreated,thesefivewillhelpmakeaproposalconvincing.andabusinessplanuseful.Theaimisto
spotareasofpotentialweaknessbeforeproblemsariseandthreatentoputyououtofbusiness.
PersonalHistoryofOwners
Inthissegment,includeresponsestothesequestions:
• Whatisyourbusinessbackground?
• Whatmanagementexperiencehaveyouhad?
• Whateducation(includingbothformalandinformallearningexperiences)haveyouhadwhichhasa
bearingonyourmanagerialabilities?
• Personaldata:age,whereyouliveandhavelived,specialabilitiesandinterests,reasonsforgoinginto
business.Keepinmindthatyourfamilywillbeaffectedbyyourdecisiontogointobusiness.Tryto
assessthepotentialimpact.Whiletheymaybesupportivenow,willtheycontinuetobesupportivea
yearfromnow?
• Apersonalfinancialstatementmustbeincludedasasupportingdocumentinyourbusinessplanifitisa
proposalforfinancing.
Bankersandotherlendingsourceswanttoseeasmuchcollateralaspossibletosecuretheirloan.Be
forewarned:Undermostcircumstances,thepersonalcreditworthinessoftheprincipalswillbeamajor
concernforthebanker.Also,youwllundoubtedlybeexpectedtosignpersonallyfortheloan.Thismeansthat
yourpersonalassetscouldbetakenifthebusinessfails—evenifit’ssetupasacorporation.
RelatedWorkExperience
Thissegmentisanexpansionoftheexperiencefactorsmentionedearlier.Itrequires,butisnotlimitedto,
informationonthefollowing:
BUSINESSPLANNING:AGUIDETOEXPORTING
49
• Directoperationalexperienceinthistypeofbusiness
• Managerialexperienceinthistypeofbusiness
• Managerialexperienceacquiredelsewhere—whetherintotallydifferentkindsofbusinesses,orasan
offshootofcluborteammembership,civicactivities,churchwork,orsomeotheractivities.
Whilesomemanagerialskillsaretransferrable,othersarenot.Managerialexperienceandexpertisethatis
notcarefullybalancedcancauseseriousproblems.Thetalentsrequiredofafinancialspecialistarequite
differentfromthoseofaused-carsalesman.Acombinationofbothsetsoftalentsinoneindividualisrare.
DutiesandResponsibilities
Onceyouhavefilledintheexperienceandskills—andhaveafeelfortheweaknesses—oftheproposed
management,thissegmentisrelativelysimple.
Makesurethatyouspelloutinadvance:
• Whodoeswhat
• Whoreportstowhom
• Wherethefinaldecisionsaremade
Allocatingdutiesandresponsibilitiesiscritical.Ifthechainofcommandisuncleartoyouremployees,
youwillhavepersonnelproblems.Thisisamajorresponsibilityofmanagementandmustnotbeevadedunder
theguiseof“wecanworkitoutlaterwhenweseewheretheproblemsare.”
Salaries
Whencompletingthissection,includesalariesofmanagementandallemployees.Don’tforgettoinclude
employeebenefitsaswellassalaries(e.g.,medical,pension,SocialSecurity,insurancecoverage).Berealistic
whencomputingupper-levelsalaries.
Knowingwhatyouneed,asdistinguishedfromthinkingyouknowwhatyouneed,takeseffort.Onesure
waytodamageasmallbusinessistotakethemoneyoutforfamilynecessities.Ifyourbusinesscan’taffordto
payyoualivingwage,andyouhavenootherincomeorsavings,youhadbetterreconsideryourdeal.
ResourcesAvailabletotheBusiness
Allbusinesses,nomatterhowsmall,needtheservicesof:
• Accountant
• Lawyer
• Insurancebroker
Ifyoudon’thaveanyoftheseservices,makesureyougetthemimmediately!
Othersourcesofassistanceinclude:
• SmallBusinessDevelopmentCenters
• Business,trade,civicorganizations,whichoftenhaveapooloftalentavailabletotheirmembers
BUSINESSPLANNING:AGUIDETOEXPORTING
50
Documents you may be interested
Documents you may be interested