www.pppc.ca 
FAQ’s for  
INDUSTRY PARTICIPANTS 
NEED TO KNOW 
FOR PROMOTIONAL PRODUCT 
PROFESSIONALS 
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www.pppc.ca 
Meet Our Speakers… 
Bill Yelland 
Jae Rang 
Lisa Leitch 
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www.pppc.ca 
PPPC Vision & Mission 
PPPC Vision Statement 
Our vision at the Promotional Product Professionals of Canada is to be the voice 
of the Best Branding Solution in Canada.  
PPPC Mission Statement 
Our mission at the Promotional Product Professionals of Canada is to lead, inspire 
and advance the promotional products industry through the strength of its  
participants. 
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PPPC Values 
• We shall inspire creativity and innovation in all aspects of our service to the 
association members and the participants in the industry. 
• We shall respect the opinions of, and fairly represent all categories of 
membership in the Promotional Product Professionals of Canada. 
• We shall support the communities in which we live and operate.  
• We shall emphasize communication, education, recognition and development 
of our members within our association and within the community. 
• We shall conduct our business affairs with uncompromising integrity. 
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www.pppc.ca 
PPPC Values 
• We shall be the voice and the spirit of the Promotional Products Industry in 
Canada and we shall lead the industry to greater heights through continuous 
improvement. 
• We shall strengthen business relationships between suppliers, distributors and 
clients by providing products and services of the greatest value through 
creativity, innovation, and quality. 
• We shall respect the rights of all of our members with dignity and equality. 
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www.pppc.ca 
About the  
Promotional Products Industry 
www.pppc.ca 
History & Evolution of the 
Promotional Products Industry
• The first known promotional products are commemorative buttons, tracing back 
to 1789, when George Washington was elected president  
• In 1881, calendar advertising was introduced 
• Jasper Meek – a newspaper owner was a major contributor to the budding 
promotional industry 
• The Promotional Association in Canada began in 1956 as the “Specialty 
Advertising Counselors of Canada Inc.”  
• Works closely with PPAI – Promotional Products Association International in the 
U.S.  
• Thriving and dynamic industry growing as promotional consultants who provide 
creative promotional solutions to help companies grow their business and achieve 
their marketing objectives  
www.pppc.ca 
Promotional Product Professionals Are: 
• Professional problem solvers 
• Solution providers 
What are promotional products? 
• Tangible symbols or products 
• Tens of thousands 
Defining Our Industry Today 
www.pppc.ca 
5 Disciplines 
www.pppc.ca 
5 Disciplines 
Specialty Advertising: a promotional message placed on a useful item 
and given with no obligation.  
Premiums: give a useful item with some strings attached, example, buy 
a book, get a free bookmark.   
Incentives: a promotional product is a premium when it is offered as an 
incentive to produce a specific action. Example – reach a sales target and 
get a free vacation (incentive travel programs, sales incentives). 
Rewards promotional products signifying performance 
Business Gifts: items given by businesses to employees, customers, 
suppliers and other important stakeholders. 
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