www.pppc.ca 
Logo Application 
Many decorating techniques to apply the logo: 
• Screen printing 
• Embroidery 
Different locations 
Tone on Tone effect 
• Sublimation 
• Cresting 
• Engraving 
• Puff printing  
• Pad Printing 
• Digital 
• Foil Stamping 
• Offset Process  
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www.pppc.ca 
Overview of the Industry 
Canadian Sales Volume:  
$3.97 Billion  
in 2009 
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www.pppc.ca 
Distributor Product Category 
Breakdown For 2009
Wearables/Apparel 
continues to be the 
dominant product category 
within the industry with 
30% of the sales.   
Source: PPPC Survey 2009 
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www.pppc.ca 
Distributor Sales by Program Type 
For 2009
Business gifts continue to 
lead the way as the top 
client program.  
Source: PPPC Survey 2009 
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www.pppc.ca 
Industry Growth  
• Average annual growth in industry revenues is 13% for distributors and 14% 
for suppliers.  
• PPPC represents the ‘cream of the crop’ in the industry. PPPC distributors 
account for a significant 46% of industry revenues, representing 19% in 
Canada.  Similarly, PPPC supplier members accounts for a whopping 86% of 
industry revenues but only two-fifths of businesses. 
Source: PPPC Survey 2009 
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www.pppc.ca 
Distributor Margins 
• Average Mark up : 84.2% 
• Average Gross Profit Margin : 45.7% 
Source: PPPC Survey 2009 
www.pppc.ca 
What Does It Take to do Business in 
This Industry? 
• Integrity & Professionalism 
• Business plan 
Win-Win Partnerships 
Know your business 
Know your key client type  
• Technology  
• Custom Products 
• Artwork & Proofing System  
• Financing 
www.pppc.ca 
PPPC Code of Ethics 
1.1 Conduct business at all times in ways that maintain high ethical standards. 
1.2 Demonstrate a commitment to honesty, integrity, truth, fair competition, 
customer service and good taste in both business practices and promotional 
activity.  
1.3 Obey the letter and spirit of the law.  
1.4 Strive to be good corporate citizens in terms of philanthropy, respect for the 
environment, job creation, product health and safety, and support for society's 
well-being.  
www.pppc.ca 
PPPC Code of Ethics Cont’d… 
1.5 Reject any business practice that is misleading, illegal, unprofessional or 
otherwise in violation of this Credo. 
1.6 Avoid any action that violates or diminishes the legal and civil rights of 
customers, employees, or others with whom they may have a business 
relationship.  
1.7 Notify the Association when they encounter behaviour that is or appears to 
be inconsistent with these standards; and  
1.8 Do nothing to bring the reputation of the industry into disrepute. 
www.pppc.ca 
Manufacturer/ 
Importer 
Multi-Line  
Representative 
Supplier 
Distributor 
Advertising/ 
Marketing 
Agencies 
Direct Houses 
Promotional 
Buyer 
Supplier-Distributor-Client Model 
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