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reside.Note:ThisshouldbealocationdedicatedtostoringtheSmarterLogfilesonadrivewith
amplefreespace.
•TimeZone-Thetimezoneunderwhichlogfilesareprocessed.
•Enableloganalysis-Selectthisoptiontocollectandreportonlogfiledataforthesite.Note:
Ifyoudonothavetheabilitytoimportthesite'slogfilesintoSmarterStats,thisoptionshould
bedisabled.Ifthisoptionisdisabled,manyreportsandoptionswillnotbeavailable.
•EnableSEO-SelectthisoptiontocollectandreportonSEOdataforthesite.
•Enablesitetuning-SelectthisoptiontoallowSmarterStatstoscanthesiteforerrorsand
potentialissuesthatcouldaffectitssearchenginerankingorvisitorexperience.Note:Ifthis
optionisdisabled,usersandsiteadministratorswillnothaveaccesstothesitetuningsectionof
theinterface.
LogOptions
Usethistabtospecifythefollowingoptions:
•LogFileDeletion-Themaximumamountoftimeoriginallogfilesshouldbestored.
•SmarterLogDeletion-ThemaximumamountoftimeSmarterLogfilesshouldbestored.
SmarterLogfilesareinacompressedformat,whichallowsyoutostoreawiderdaterangeof
logsversussavingthestandardwebserverlogfiles.
•DefaultDocuments-Typethedefaultdocumentsforthewebsiteinthetextbox.Anyhitsto
pagesthatmatchthesefilenameswillbegroupedintoaroothitinstead.Forexample,ifyou
enterdefault.aspxandindex.htm,bothofthesepageswillregisteraspagehitsto"/".
SEOOptions
UsethistabtospecifythefollowingSEOoptions:
•MaxCampaignsThemaximumnumberofcampaignsasitecanhave.Note:SmarterStatsFree
usersarelimitedtoonecampaign.
•MaxKeywords-Themaximumnumberofkeywordsasitecanhave.BecauseSEOretrievalis
atimeconsumingprocess,limitingthenumberofkeywordskeepsthistimemanageable.
•MaxCompetitors-Themaximumnumberofcompetitorsasitecanhave.BecauseSEO
retrievalisatimeconsumingprocess,limitingthenumberofkeywordskeepsthistime
manageable.
•MaxPositiontoRetrieve-ThelowestrankingforwhichSmarterStatssearchesforawebsite
orURLintheSERPs.Bydefault,themaxpositionis100.Allpositionsafter100arelistedin
SmarterStatsas>100.
•AvailableSearchEngines-SelectthesearchenginesSmarterStatsusestocalculateSEO
rankingandstatistics.Bydefault,SmarterStatsusesresultsfromGoogle,Yahoo!,Ask,and
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Bing.Note:OnlytheselectedsearchengineswillbeavailabletositeadministratorsforSEO
reporting.
SiteTuningOptions
Usethistabtospecifiythefollowingsitetuningoptions:
•MaxPagesToCrawl-ThemaximumnumberofpagesonwhichSmarterStatsshouldscanfor
errorsandperformanceissues.Bydefault,themaxpagestocrawlis10,000.
•MaxPagesPerMinute-ThemaximumnumberofpagesSmarterStatscrawlsperminute.This
settingisusedtocontroltheloadputonWebserver.Bydefault,SmarterStatswillcrawlupto
600pagesperminute.
•MaxQueryPages-Thenumberofquerystringvariantsthatwillbeinspectedoneachpageof
asite.Bydefaultthemaxqueryis1,000pages.Highlydynamicsites,suchasthosewitha
forum,maywanttoincreasethisnumbertoensureallpagesofthesitearecrawled.
SitePropagation
UsethissectiontoapplyglobaldefaultsettingstoallofthesitesinSmarterStats.Thesedefault
settingscanbeoverwrittenandareonlyintendedtoavoidneedlessdataentry.Toaccesssite
propagation,clickthesettingsicon.ThenexpandtheDefaultsfolderandclickSitePropagationinthe
navigationpane.Thedefaultsitesettingswillloadinthecontentpane.Formoreinformationonthese
settings,refertoSiteDefaults.Toapplysomeorallofthedefaultsettingstoallofthesitesin
SmarterStats,selecttheappropriatesettingsandclickPropagateNow.
ServerDefaults
Usethissectiontocreateglobaldefaultsettingsthatwillbeappliedtonewserversaddedto
SmarterStats.Thesedefaultsettingscanbeoverwrittenandareonlyintendedtoavoidneedlessdata
entry.Note:Modificationstothesesettingswillnotaffectexistingservers.
Toaccessthedefaultserversettings,clickthesettingsicon.ThenexpandtheDefaultsfolderandclick
ServerDefaultsinthenavigationpane.Thedefaultserversettingswillloadinthecontentpaneandthe
followingoptionswillbeavailable:
•ImportTimeofDay-Thestartandendtimesthesevershouldbeimportingfiles.
•SessionTimeout-Theminutesbetweenwhenonesessioncountsasaseparatesession,orthe
timeofinactivitybetweenwebsitehitsbeforeonesessionbecomesanother.
•MaxSessionsPerSite-Thenumberofconcurrentsessionstrackedwhentheserveris
importinglogfiles.Thissettingshouldnotbechanged.
•DebugLevel-Thelevelofdetailkeptintheservicelogfile.CompressionLevel-Thelevelof
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compressionthatimportedfilesshouldfollow.--%>
•ServerProfile-TheamountofCPUusedtoprocessstatistics.Formoreinformation,referto
theKBarticleHowTo-ConfigureSmarterStatstoUseMore/LessSystemResources.
ServerPropagation
UsethissectiontoapplyglobaldefaultsettingstoalloftheserversinSmarterStats.Thesedefault
settingscanbeoverwrittenandareonlyintendedtoavoidneedlessdataentry.Toaccessserver
propagation,clickthesettingsicon.ThenexpandtheDefaultsfolderandclickServerPropagationin
thenavigationpane.Thedefaultserversettingswillloadinthecontentpane.Formoreinformationon
thesesettings,refertoServerDefaults.Toapplysomeorallofthedefaultsettingstoalloftheservers
inSmarterStats,selecttheappropriatesettingsandclickPropagateNow.
Activation
Licensing
ToviewlicensinginformationforSmarterStats,clickthesettingsicon.ThenexpandtheActivation
folderandclickLicensinginthenavigationpane.Theedition,version,andlicenselevelinformation
fortheversionofSmarterStatscurrentlybeingusedwillloadinthecontentpane.
Thefollowingoptionswillbeavailableinthecontentpanetoolbar:
•Activate-ActivatesanewSmarterStatslicensekey.
•Reactivate-ReactivatesaSmarterStatslicensekey.
•Details-Displaysdetailsaboutthelicense,includingfeature,status,expiration,limitsand
availabletrials.
•BuyNow-AllowsthesystemadministratortopurchaseSmarterToolsproducts.StartTrial-
Allowsthesystemadministratortobeginanavailabletrial.--%>
SmarterStatsSelfDiagnostic
UsetheSmarterstatsSelfDiagnostictotestversions,localesettings,folderpermissions,andInternet
connectivity.Toaccessthisfeature,clickthesettingsicon.ThenexpandtheActivationfolderand
clickSelfDiagnosticinthenavigationpane.SmarterStatswillperformatestanddisplaytheresultsin
apopupwindow.
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AdditionalHelpTopics
EnhancingGeographicReports
SmarterStatsusesaveryefficientandaccurateGeographicenginebasedondatabasesprovidedby
MaxMind.Thesedatabasesareveryaccurate,andcorrectlyidentifymosttraffichittingyourserver.
Becausegeo-locationdatachangesfrequently,SmarterStatswillreleaseanewupdateofthese
databaseswitheveryminorreleaseofSmarterStats.
Forthoserequiringconstantlyup-to-dategeo-locationdata,MaxMindmakesavailableapremium
databasethatisupdatedmonthly.Inaddition,thepremiumdatabasetakesintoaccountdial-up
serviceslikeAOLandEarthlink.
ClickherefortheMaxMindpremiumdatabasecompatiblewithSmarterStats
ForquestionsregardingthepremiumMaxMindGeoIPCityDatabase,pleaseclickhere.SmarterTools
doesnotdirectlysupporttheMaxMinddatabases.
Instructionsforinstallingpremiumdatabaseupdates
•DownloadthelatestBinaryFormatdistributionoftheRegiondatabase
•UsingaproductlikeWinZiporWinRar,extractthefiletoatemporarydirectory
•LocateafilenamedsomethingsimilartoGeoIPCity-###.datandrenameittoGeoIPCity.dat
•CopythefiletoyourC:\programfiles\SmarterTools\SmarterStats\Servicedirectory
Glossary
BelowisanalphabetizedlistofthevarioustermsandphrasesusedinSmarterStats.
AreaChart-Atypeofgraphthathighlightstrendsinthesamemannerasalinechart,usingcolored
areasinsteadoflines.InSmarterStats,thetop10resultsareusedtocreatetheareachart.Allother
resultsaregroupedas"otheritems."
AuthenticatedVisitor-Anauthenticatedvisitorisawebsiteuserwhosuccessfullylogsintoawebsite
usingauthentication.ScriptedauthenticationlikeASP.NETFormsAuthenticationordatabase
mechanismsdonotcountasauthentication.Typically,authenticationmustbeadministratedonthe
webserver.
Bandwidth-Bandwidthrepresentsthetotalnumberofkilobytesthatweresenttopeoplevisitingyour
site.Bandwidthincludesallresourcesrequestedbytheusers.
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BarChart-Atypeofgraphinwhichdifferentvaluesarerepresentedbyrectangularbars.In
SmarterStats,thetop10resultsareusedtocreatethebarchart.Allotherresultsaregroupedas"other
items."
Browser-Browserrepresentstheprogramthewebsitevisitorusedtoviewyourwebsite.Some
typicalbrowsersareInternetExplorer(IE),FireFox,andOpera.
CurrentPage-Thecurrentpageisthemostrecentpagethatthevisitorrequestedonthesite.
Directory-Acollectionoffoldersthatcontainfiles,regardlessoftheirfileextensions,associatedwith
awebsite.Statisticsdonotincludesub-directories,asthosearereportedseparately.
Document-Afilethatisreadablefromawebbrowserusingeitherthebrowseritselforathird-party
plug-inorproduct.Bydefault,SmarterStatsconsidersthefollowingextensionstobedocuments:
.CHM,.DOC,.PDF,.PS,.RTF,.TXT,.XLS,.XML.Youradministratormaysetupadditional
extensionsasdocuments.
Download-Afilethatisabletobedownloaded,orsaved,toavisitor'slocalmachine.Generally,
downloadsarespecifiedassuchbythesiteowner,andgiveneitherfreelyorchargedonaper-
downloadbasis.Bydefault,SmarterStatsconsidersthefollowingextensionstobedownloads:.ASF,
.AVI,.DOC,.EXE,.GZIP,.MP2,.MP3,.MPEG,.MPG,.MSI,.MSP,.QT,.QTM,.RA,.RAR,.SWF,
.TAR.BZ,.TAR.BZ2,.TAR.GZ,.WMA,.WMF,.WPD,.ZIP.Youradministratormaysetup
additionalextensionsasdownloads.
DynamicPage-Pagesbuiltusingavarietyofdifferentscriptingenvironmentsand/orscripting
languages.Generally,thisincludesanypagewithanextensionotherthan.htmor.html.Bydefault,
SmarterStatsconsidersthefollowingextensionstobedynamicpages:.ASP,.ASPX,.CFC,.CFM,
.CFML,.CFMX,.CGI,.DLL,.JHTM,.JHTML,.JSP,.JWS,.MHT,.MHTML,.MV,.PHP,.PHP3,
.PHTML,.PL,.SHTM,.SHTML,.STM,.WML,.XDL,.XHTML,.XML.Youradministratormayset
upadditionalextensionsasdownloads.
EntryFile-Theentryfileforavisitistheveryfirstfilethatcompleteddownloadingforthevisitor.
Thesemayfrequentlybeimages.
EntryPage-Theentrypageisthefirstpageawebsitevisitorgoestoduringavisit
Exclusion-Anexclusionisapre-filterusedtoremovelogfileentriesthatmaynotbepertinenttoa
sitesstatistics.AcommonusageofexclusionsistoignoreinternalIPaddressesordirectorieswith
temporaryfiles.
ExitPage-Thepageavisitorleavingyoursitewasonpriortomovingtoadifferentwebsite.
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Extension-Theextensionrepresentsthetypeoffilehitbyawebsiterequest.
File-Anyandallfileextensionsthatwereviewed,visited,hitordownloadedfromaparticular
website.
FirstHit-FirstHitrepresentsthedateandtimethatthevisitorfirsthityourwebsiteduringthisvisit.
Hits-Ahitrepresentsarequesttoyourwebsiteforafilesuchasanimage,awebpage,oraCGI
script.Onewebpagemaycontainseveralrelatedresources,andasaresult,avisitorviewingoneweb
pagemaytriggerseveralhits.Hitsgeneratedasaresultofanerror(eithera400or500levelerror)are
notcountedasactualhitstoyoursite,andarekeptseparatefromsuccessfulhits.
Image-Imagesarefilesthatrepresentgraphicalbitmaps.Bydefault,SmarterStatsconsidersthe
followingtobeimages:.BMP,.CDR,.CGM,.DIB,.EPS,.GIF,.ICO,.IMG,.JAS,.JPEG,.JPG,.PCX,
.PIC,.PNG,.PSD,.TIF,.TIFF.Youradministratormaysetupspecificextensionsasimages.
Typically,asinglewebpagecanlinktoseveralimages.
Inclusion-Aninclusionisapre-filterthatisusedtolimitasite'sstatisticstoonlyspecificitemsofa
logfile.Inclusionsaretypicallyusedtorestrictasite'sstatisticstoonlyonesubdirectoryofalarger
parentsite.
Keyword-Akeywordrepresentsasinglewordinthesearchstringtextusedbywebuserstogetto
yoursite.
LastHit-LastHitrepresentsthedateandtimethatthevisitorwaslastactiveonyoursite
LineChart-Atypeofgraphthathighlightstrendsbydrawingconnectinglinesbetweendatapoints.In
SmarterStats,thetop10resultsareusedtocreatethelinechart.Allotherresultsaregroupedas"other
items."
NewVisitors-Anewvisitorrepresentsavisitbyacomputerthathasnotyetbeentothewebsitein
thetimeperiodofthereport.
Page-Thebasicbuildingblocksofanywebsite.Awebsitegenerallycontainsacollectionofdifferent
pagesthatareaccessibleandviewableviaawebbrowser.Bydefault,SmarterStatsconsidersthe
followingextensionstobepages:.ASP,.ASPX,.CFC,.CFM,.CFMX,.CFML,.CGI,.HTM,.HTML,
.IDA,.IDC,.JHTM,.JHTML,.JSP,.JWS,.MHT,.MHTML,.MV,.PHP,.PHP3,.PHTM,.PHTML,
.PL,.SHTM,.SHTML,.STM,.WML,.XDL,.XHTML,.XML.
PageViews-Apageviewisasuccessfulrequestforafileonyourwebsitethatisconsideredtobea
page.Theseusuallymeanfileswithextensionssuchas.txt,.asp,.aspx,.php,etc.Viewsgeneratedasa
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resultofanerror(eithera400or500levelerror)arenotcountedasactualviewsforyoursite,andare
keptseparatefromsuccessfulviews.
PageRank-AGooglepatentedmethodthatusesalinkanalysisalgorithmtomeasuretheimportanceof
awepage.PageRankvaluesrangefrom0to10,with10beingthebest.Whilenospecificpageis
mentionedinSmarterStats'PageRankreports,itispossiblethatthePageRankreportedinSmarterStats
isonlyforyoursite'shomepage.
Phrase-Aphraseshowstheentiresearchstringtextusedbywebuserstogettoyoursite.
PieChart-Atypeofgraphthatrepresentsdataaswedgesinacircle,orpieshape,sothatthe
relationshipbetweenthedatacanbeseenandanalyzedmoreeasily.InSmarterStats,thetopfive
resultsareusedtocreatethepiechart.Allotherresultsaregroupedas"otheritems."
Platform-Platformrepresentstheoperatingsystemthatthewebsitevisitorisusing.Sometypical
platformsareWindows2003Server,WindowsXP,andMacOSX.
Popularity-Referstothenumberoflinkstoyourwebsitefrompagesindexedinasearchengine.
QueryItem-Aqueryitemisanindividualparameterpassedtoawebpage,typicallyascript.
QueryString-QuerystringsareparametersthatarepassedtowebpagesintheURLstring,commonly
scriptedpages.
Rank-Rankindicatesthepositionoftheitemwhenordered
ReferrerHost-TheReferrerHostrepresentsthewebsitefromwhichvisitorstoyoursitecamefrom.
Avalueof"NoReferrer"representsavisitortypingyourwebsitedirectlyintothebrowser,usinga
bookmark,orfollowingalinkfromanemailclient.
ReferrerURL-TheReferrerURLrepresentstheexactwebpagefromwhichvisitorstoyoursitecame
from.Avalueof"NoReferrer"representsavisitortypingyourwebsitedirectlyintothebrowser,
usingabookmark,orfollowingalinkfromanemailclient.
ResultCode-Resultcodesarereturnedbyyourwebserver,andindicatewhetherornotresources
weresuccessfullydownloadedfromyourwebsite.Largenumbersof404errors,forexample,may
indicateaproblemwithyourwebsitelinks.
ReturnVisitors-Areturnvisitiscountedwhenacomputerthathasalreadybeentothesitebefore
returnsforanothervisit.
ReturnVisits-Returnvisitsrepresentthetimeswhenpreviousvisitorscomebacktothesiteagain.A
highpercentageofreturnvisitstototalvisitsindicatesthatyourwebsiteisholdingvisitors'attention.
Saturation-Referstothenumberofpagesthatasearchenginehasindexedfromyourwebsite.
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Score-Thisisthetotalforthecolumnshown(e.g.bytesin,bytesout,ortimetaken)dividedbythe
totalforthatcolumnforallitemsmultipliedby10000.Itisusedtoshowwhatpagesneedthemost
optimization.Ex.(itemBytesIn/totalBytesin)*10000.Whenreferringtotheresultslistedbythe
competitorsuggestiontool,scorereferstothesumofcompetitor'spositionrankingsacrossallselected
searchengines.TheactualformulausedisNumberofSearchEngines*(MaxResults-Ranking)=
Score.
SearchEngine-Asearchengineisawebsitewhoseprimaryfunctionisprovidingasearchenginefor
gatheringandreportinginformationavailableontheInternetoraportionoftheInternet
Spider-Aspiderisanautomatedprogramthatsearchesandindexeswebsites,usuallywiththeintent
ofprovidinginformationforsearchengines.
UniqueVisitors-Auniquevisitorrepresentsanynumberofvisitsfromthesamecomputer.Ifaperson
returnstothesiteagain,avisitiscounted,butauniquevisitisnot.
UserAgent-TheUserAgentstringissentbybrowserstoidentifythebrowser,theoperatingsystem
theyarerunningon,andinstalledbrowserextensions.Therearecountlessvarietiesofuseragent
strings.
VisitLength-Thenumberofsecondsthatavisitlasts.Onreportsdealingwithvisitlength,the
averagevisitlengthiscalculatedandshownforallvisits.Visitslengthassumesthatthevisitorstays
severalsecondsaftertheirlasthit.
Visits-Visitsrepresentthetotalnumberoftimespeoplehavevisitedyourwebsite.Avisitiscounted
wheneverawebsiteuserrequestsoneormorefilesfromthewebserver.Iftheuserbecomesidlefor
morethanacertainamountoftime(usually20minutes),anewvisitisgeneratedwhentheycome
back.
WebSitePath(Path)-Whenavisitormovesfrompagetopagewithinasite,theyfollow,orgenerate,
aspecificpathfortheirmovement.Forexample,avisitorentersyoursiteviatheDefault.htmlpage,
clicksonalinktoProduct.html,thenproceedstoOrder.html,andtheyfinallyleavevia
Thank_you.html.Therefore,thepathforthisvisitwouldlooklike:
default.html/product.html/order.html/thank_you.html.
CopyrightandTrademarkInformation
AllcontentsofthisHelpfile,aswellasallcontentsinourproductsandonSmarterTools.comare
copyright©SmarterToolsInc.AllRightsReserved.TheSmarterStats&#153andSmarterToolsnames
andlogosaretrademarkedandprotectedbySmarterToolsInc.
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Interfacecomponentsproducedby•
Chartingcomponentproducedby
telerikisatrademarksoftelerikCorp. NevronandNevronChartfor.NetaretrademarksofNevron
LLC. Othertrademarks,productandservicenames,andlogosusedandnotbelongingto
SmarterToolsaretrademarksoftheirrespectiveowners.
SMARTERTOOLSENDUSERLICENSEAGREEMENT
SmarterTools,Inc.SoftwareLicenseTerms
ThisEndUserLicenseAgreement("EULA")isbetweenSmarterTools,Inc.("SmarterTools")andthe
Licenseholder("You")ofthesoftwareproductthisEULAaccompanies("Software").Itisimportant
toreadandunderstandalloftheterms,limitations,andconditionscontainedinthisEULApriorto
installingandusingtheSoftwarebecausetheyaffecthowYoumayusetheSoftwareandYourrights
underthisLicense.ByexplicitlyacceptingthisEULA,orbyinstalling,copying,downloading,
accessing,orotherwiseusingtheSoftware,YouagreetobeboundbythetermsofthisEULA.If,prior
tousingorinstallingtheSoftware,YoudecidethatYouareunableorunwillingtoagreetotheterms
ofthisEULA,promptlyandcompletelyuninstallanddestroyanyelectroniccopiesoftheSoftware
andaccompanyingitemsinyourpossession.
ThisEULAshallapplyto:
*ThisSoftware
*FutureVersionsofthisSoftware
*Updates,add-ons,andplug-instothisSoftware,asmaybemadeavailablebySmarterToolsfrom
timetotime,includingbutnotlimitedtolanguagepacks,dictionaries,andskins(collectively
"Updates")
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*Featuresselection(s),including,butnotlimitedto,"Professional,""Enterprise",and"Free"editions
oftheSoftware,andmaximumallowednumbersofusers,profiles,devices,emailaddressesdomains,
websites,oragents("level");
*Services,support,advice,andrecommendationsrelatedtothisSoftwarethatmaybemadeavailable
bySmarterToolsontheInternet,intheSoftwaredocumentation,orbytelephone
*AnyandallTechnicalSupportServicesofferedinconnectionwiththeSoftware
DEFINITIONS
ThefollowingdefinitionsshallapplyforthepurposesofthisEULA:
*"DedicatedHosting"shallrefertoanindividual,group,ororganization("DedicatedHost")that
maintainsaphysicalserverdevicethatiswhollyor,inthecaseofVirtualPrivateServers("VPS"),a
dedicatedportionofaphysicalserverdevicethatissold,leased,orotherwisemadeavailabletoathird
party;whetherornotafeeorothercompensationisexchanged;andinwhichthethirdpartyhas
authorizationand/oraccesstotheactivationareasofthesoftwareand/ortosystemadministration
functions.
*"EffectiveDate"shallbethedateuponwhichthisEULAwasacceptedbyYou.
*"ElasticComputing"shallrefertoauser'sabilitytoinstallsoftware,createwebsitesorinstantiatea
databaseononeormoreWorkersthatcanthenbegivenincrementalCPUcyclesorpercentages,
memory(RAM)allocations,and/orphysicaldiskspaceandbandwidthallocationsthatcanall,then,be
managed(increasedordecreased)separatelyandonanasneededbasis.
*"Failover"istheabilityofasystemtoautomaticallyswitchtoasecond,standbysystemshouldthe
primarysystemfailoristemporarilyshutdown.
*"License"shallrefertotherevocable,non-exclusive,non-transferablelicensetousetheSoftware
("License")inaccordancewiththetermsandconditionsofthisEULA.ThetermLicenseappliesto
purchasedandnon-purchasedLicenses,includingbutnotlimitedtotheobjectcode,sourcecode,and
anyaccompanyingalphanumericcombinationsusedtoenableand/oractivatethesoftwareorcertain
FeaturesSelection(s)intheSoftware(collectively,"LicenseKeys").
*"LicenseKey"shallapplytothealphanumericcombinationentered/applieduponinstallationand
usedtoaccessFeatureSelections.LicenseKeysaredeliveredtotheownersofpurchased(paidfor)
LicensesandtothosewhomayreceiveauthorizedpromotionalortrialLicenses,ifapplicable
(pursuanttothisEULA).SmarterToolsmaycreateandprovidecertainLevels,Editions,and/or
VersionsoftheSoftwarethatdonotrequireentryoruseofaLicenseKeyforpromotionalorother
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