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Google Analytics Guide
We’re excited that you’re implementing Google Analytics to help you make the most 
of your website and convert more visitors. 
This deck will go through how to create and configure your account, connect your 
site to Analytics to begin tracking visitors, create goals so you can see how your 
visitors are converting into subscriptions, donations, and revenue, and enable e-
commerce tracking for those of you with stores within your site.
At the end, there is a section devoted to additional resources that you can use to 
get more information, have your additional questions answered, talk with other 
Analytics users online, and learn about optimizing for Analytics. There is also a 
glossary at the end for all the new Analytics terms you’ll learn.
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Tools You’ll Need
• Access to the Internet
• Access to your website’s HTML
• Basic HTML knowledge
OR
• Access to your company’s webmaster
To get up and running in Analytics, you’ll need a few tools for the job. 
If you’re not comfortable with Basic HTML or you don’t have access to your 
company’s HTML or the Internet, you will want to talk to your webmaster about 
updating your company site with the Analytics information in this deck. 
The changes aren’t too complicated and should be easy and quick for your 
webmaster to make. Feel free to share this deck and the resourcesection at the 
end with your webmaster.
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Table of Contents
Create your Analytics account (pg.4)
Create goals (pg.15)
Auto-Tagging (pg.25)
Enabling E-Commerce on your site (pg.30)
Tracking transactions on 3rd party sites (pg.33)
Analytics Reports (pg.35)
Additional Resources (pg.43)
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Create your Analytics account
In this section you will learn how to:
• Log in to your free Analytics account
• Configure your profile settings
• Add more users to your account
• Add the tracking code to your website
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Create a Google Analytics Account
• To begin creating your Analytics account, first log in to your AdWords account 
(https://adwords.google.com) and click on the Analyticstab 
• Then click on the Continuebutton to enter your website information
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Create a Google Analytics Account
www.yoursite.com
• Choose your site from the drop down menu in the middle of the page
• Choose the site you wish to track
• Click the box underneath to enable the connection between your AdWords 
campaign and Analytics
• Click Link Accountto begin setting up your profile for reporting
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Create a Google Analytics Account
www.yoursite.com
This is how your account will look after creating your account in AdWords. 
Once you’ve added the Analytics code to your website, the pink box at thetop with 
the tracking warning will disappear. 
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Configure Your Profile
www.yoursite.com
It's important to configure your profile in order to get the most out of your
reports, so please don’t skip this step in the process.
When you get to this page, click on the Editbutton next to the site you want to
configure.
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Configure Your Profile
Under the Profile Settingsheader, click Editagain and fill in your information.
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Configure Your Profile
• Enter your Profile Name
• Enter your Website URL
• In the Default pagefield, enter yourhomepage URL. 
• Setting this to your homepage, or index, of your site allows Google 
Analytics to reconcile log entries for www.yoursite.com and 
www.yoursite.com/index, for example. These are in fact the same page, 
but are reported as two distinct pages until the Default pagesetting has 
been configured.
If you have a shopping cart on your site, or offer shopping to your visitors, you’ll
want to enable e-commerce for Analytics. To enable e-commerce reporting and
the E-Commerce Analysisreport set, select Yes. There will be more details
about e-commerce later on in the guide.
At this point, click Save Changesto continue configuring your profile.
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