People use the Internet for just about everything from paying bills and
shopping online to communicating with family and friends. The Internet also
serves as the go-to resource for researching information.
This guide is designed to demonstrate what the Internet has to offer Lions
clubs worldwide. It includes suggestions for keeping members informed,
conducting club business and promoting your club.
Why Use the Internet?
Using the Internet is a great way to communicate your club’s events and activities, and
it’s free! Communication using email, club websites and e-clubhouses, social
networking sites and e-newsletters allows you to do club business online while keeping
club members connected and promoting your club to the general public.
Conducting Club Business
Cyber and Internet-savvy clubs carry out business and
handle administration electronically, and then get together
to perform service activities and conduct fundraisers. The
benefits of conducting Lions business online include:
Expediting administrative duties and decision
Reducing costs for meetings, mailings, dues, etc.
Increasing meeting attendance
Meeting when it’s convenient
Enhancing member experience
Helping the environment by not using as much
paper, gasoline driving to meetings, etc.
The following are ways that clubs can conduct club
business via the Internet.
Email is one of the most popular forms of communication.
It provides an easy way to communicate with club
members between meetings.
Set up an email address for your club so that
communication to members always comes from the same
email address. A club officer should be assigned to check
the email inbox regularly, respond to inquiries and send
out member updates. Free email providers are abundant,
Amend your clubs
Constitution and By-laws
A club doesn’t need to be labeled a
cyber club to conduct some, or all, of
their business online. All Lions clubs
can conduct club business online,
providing they amend their
constitution and by-laws such as the
following sample resolution:
“BE IT RESOLVED that [Your Club
Name] Lions Club may transact
business via the Internet, provided
that no such action shall be effective
until approved in writing by majority of
the members of the club. Such action
may be initiated by the president or
(consider including the current
directors) of the said club, but votes
thereon to be valid, must be received
by the secretary within 10 days of the
By adopting the above resolution,
clubs may take quick action on items
needing immediate attention. Even if a
club intends on maintaining their
traditional meeting schedule, allowing
for online business transactions if the
need arises. As with a traditional
meeting, Lions clubs conducting
business online must have a quorum
but some of the most popular are Gmail, Yahoo and Hotmail. Your email account will
have a contact list, so make sure club members and their email addresses are entered
into the list and updated regularly.
Ideas for using email to communicate with club members:
Send a copy of the agenda before a meeting and a copy of the minutes after the
Send a reminder with details prior to a service activity (time, place, what to wear,
Send a notice when a new member joins, introducing them.
Tips for using email to communicate with club members:
Check emails regularly and reply to them promptly.
Use hyperlinks when directing members to a website.
Use blind carbon copy (BCC) when sending group emails - this both protects
your members and prints a shorter email by hiding recipients email addresses.
Use a meaningful subject line so the member knows what the email is regarding.
Keep messages simple and provide only the information needed. People get a lot
of emails and don’t always have time to read lengthy messages.
If someone is looking for information about your Lions club or district, the first thing they
will do is research your club online. This is why it is important for each club to have an
attractive, informational website.
Lions Clubs International makes having a professional looking website easy by
providing clubs with the free e-Clubhouse, e-LeoClubhouse or e-District. The e-
Clubhouse allow you to keep your members and the community updated on the projects
the club is working on while promoting your club's activities and recruiting new
The e-Clubhouse offers clubs a predesigned template that incorporates the Lions Clubs
International brand and has fill-in-the-blank fields. The site comes preformatted with:
Club Home Page: Feature a photo of your club members participating in a
project or club activity and provide a brief history of your club.
Calendar of Events: Use the calendar to keep everyone informed of meetings,
service activities, fundraisers and other important dates.
Club Projects: Provide information on your projects and let your community
know how they can support your projects.
Photo Gallery: Showcase your club's activities by posting photos of recent
Contact Page: Post key contact information for people in your community to call
so they can learn more about your club and get involved.
Member-Only Page: Provide a way for your members to communicate important
club news, encourage attendance to meetings and recognize member
Up to five additional pages for your club's special functions or news.
To set up your club’s e-Clubhouse site, complete the application.
You may also wish to
view other club’s e-Clubhouse sites
to get ideas about how to make your page stand
out. Once you create your e-Clubhouse, be sure to use MyLCI to add your e-Clubhouse
website URL to your club’s
page on the LCI website.
Tips for creating a professional website:
Keep it Simple: Do not put too much information on one page as it is difficult to
read and will turn off readers.
Update Often: Make sure the site is updated often, especially the calendar. The
last thing you want is a prospective member to show up for a meeting at the
wrong time or place.
Proofread: Be sure to carefully proofread your website before it is released for
If your club has been sending out paper newsletters, consider switching to an
e-newsletter. Sending newsletters via email will not only save money on printing and
postage, they will help your club go green!
E-newsletters can be used for anything from recruiting to public relations by keeping
members informed. They can be sent to community supporters, club members and
potential new members to connect them with your club and its activities.
Suggested information to include in an e-newsletter:
Event calendar of upcoming meetings, service activities and fundraisers
Contact information, including a list of club officers
Information on how to become a member
Fundraising and service activity results and pictures
A link to your club’s website
Links to your club’s social networking pages
Member and supporter recognition
Since the Internet opens a Lions club to a wider public audience, online activities make
it easier than ever for Lions to raise more funds. With so many people using the Internet
to conduct their daily business, online fundraising offers a convenient way for the public
to participate and support your club. In order to fundraise online, clubs need to work
with one of the numerous sites that can set up an online credit card payment system:
offers the ability to add a Donate Button to your website, blog, social
media page or email, and even create your own website to raise funds online for
allows nonprofits to build a community of supporters, conduct fundraising
campaigns, build volunteer capacity and more. The available tools can be used
to empower everyone in your cause community to take action, get friends
involved and expand your reach through your supporters’ social networks.
Message Boards / Forums
A message board, also known as an Internet forum, is a place for
members to talk. Arranged by topics, message boards allow club
members to communicate in their own time and at their own pace.
Items posted on a message board remain there until they are deleted
or archived by the moderator. A variety of websites offer free
message boards such as Board Host, Active Board
offers the ability to create a group that can be used in the same
manner as a message board. Keep in mind that club members need to have a personal
Facebook account in order to participate in a Facebook Group.
Chat rooms are meeting places where members can connect in real time conversation.
Sites such as Yahoo Messenger
be used to conduct club meetings, discussions and
Allow club members the convenience of submitting their dues payments via online site
such as Pay Pal
or We Pay. Include links to pay dues online within emails, e-newsletter
or on your e-Clubhouse members-only page.
MyLCI makes club reporting and membership updating easy and convenient.
Promoting Your Club
The Internet is a vital component to your club’s communication strategy. Your primary
means of communicating electronically to the public will be your website. Your content
should be relevant, well-written, thoughtfully organized and easy to navigate. Put your
Code of Ethics
Always abide by the
Lions Code of Ethics
This applies to all
club’s Web address on everything your club produces: stationery, flyers, posters, news
releases, brochures, business cards, etc. The more your Web address is publicized, the
greater likelihood people will use it to seek more information.
Public Relations Tools
Take advantage of Lions Clubs International’s Public Relations Publicity Ideas
you develop your club’s public relations program:
Sample News Releases
variety of sample fill-in-the-blank news releases are
available to download.
Key Messages and Questions: When talking to the media and others in your
community about your Lions club and LCI, it is helpful to know what messages
you want to get across.
and History Sheet
These publications contain up-to-date information
about the association and its history and can be downloaded.
LCI and LCIF logos and program logos are available in various formats to
s (formerly Lions News Network or LNN):
contains all available videos
and public service announcements from LCI and LCIF.
LQ – Lions Quarterly Video Magazine:
LQ is produced four times a year and
features inspiring stories from Lions clubs. Videos are available for download on
the LCI website. This is an excellent presentation for Lions and non-Lions groups
and can be used on cable access stations.
Tools to Submit Stories and Photos: Use Submit a Photo to provide information
to International Headquarters.
Newswire: This monthly online newsletter covers the latest news, information and
programs from International Headquarters. The information is appropriate for
inclusion in club, district and multiple district publications.
Submission Guidelines for LION Magazine: Tips on preparing articles for LION
Magazine and offers advice on taking effective photographs.
LCI calendar of events
upcoming programs to promote locally.
Social media sites allow users to share ideas, activities, events and interests within their
Our members and future members are out there on Facebook,
Twitter and other social media sites. Take your club’s conversations to these sites by
creating a free account for your club. Social media is a great way to promote your club
and will help build community outreach, showcase club members, increase giving and
improve event participation.
Facebook is a social media website intended to connect friends, family and business
associates. Users may create a personal profile, add other users as friends, exchange
messages and join common-interest user groups.
1. Create a personal profile on Facebook or a club/district Facebook Page
2. Ask friends and club members to “Like” the Page via email, newsletters and
blogs. Once you have at least 25 fans, shorten your Web address and get a
so it is easy for members to find your Page.
Facebook Terms to Know:
Personal Profile: an individual’s biography.
Friends: People who have connected with your personal profile.
Page: Pages are for organizations and businesses to broadcast great
information in an official, public manner to people who choose to connect with
Group: Groups provide a closed space for small groups of people to
communicate about shared interests. Groups can be created by anyone.
Like: A way to give positive feedback or to connect with things you care about on
Facebook. You can like content that your friends post or like a Page that you
want to connect with on Facebook.
Sites like Facebook change their platform and templates often, therefore it is impossible
for us to always provide the most updated information available. Use the Facebook Help
to search for the most updated information.
Post information and pictures about club meetings and service projects.
Ask open-ended questions of your fans.
Pay attention to what your fans say.
Respond to fan comments.
Invite your contacts to join your Page.
Follow other community organizations and leaders on Facebook.
Twitter is an online social media and microblogging service that enables its users to
send and read text-based posts of up to 140 characters, informally known as "tweets."
How to get started on Twitter:
1. Create a personal profile on Twitter or a club/district profile
2. Complete the biography with a profile and photo.
3. Find others by searching by name, topic or importing your contacts.
4. Write you first Tweet.
Twitter terms to know:
Tweets: Messages posted.
140 Characters: Maximum message size.
Retweet: Tweeting someone else’s tweet on your profile
Followers: Those who subscribe your account.
Following: Other accounts you subscribe to.
Sites like Twitter change their platform and templates often, therefore it is impossible for
us to always provide the most updated information available. Use the Twitter Help
o search for the most updated information.
Tweet topics such as events, projects and notable members.
Invite your contacts to connect with your account.
Retweet messages by others to build relationships.
Blogs give clubs another venue to communicate. Blogs are generally written in an
informal, conversational style. To be effective, blogs should be updated regularly. Many
free blogging sites are available, such as Wordpress
Some good ideas for blog topics include:
An up close look at one of your service projects
The benefits of being a Lion
A member profile
Interesting tidbits about your club
Testimonials about your club
Information about volunteering
Connect with Lions Clubs International
Join one or more of these online communities to network with other Lions. Share
information, ideas and videos. And let the world know you’re proud to be a Lion!
Comprehensive list of LCI on the web (smart phone friendly): http://lionsclubs.org/web
Visit the LCI/Leos/LCIF blog
for frequent posts by Lions Clubs
International staff – and our international president.
Subscribe to our channel on You Tube
– the world's premiere
video sharing site – to see our videos.
Follow us on Twitter for news from International Headquarters –
and Lions clubs around the world.
Like the following LCI Facebook Pages: Lions Clubs
Lions Quest, Lions Children First, SMiLE, LCI Convention
Join a network of Lions club members – and experienced
professionals – on Linkedin
See photos from Lions around the world on Flickr – the world’s
most popular online photo sharing site.
Instagram is an easy way to share pictures
- Wordpress: http://wordpress.com
- Tumblr: http://tumblr.com
- Yahoo Messenger: http://messenger.yahoo.com/
- PayPal: https://www.paypal.com/webapps/mpp/website-payments-pro
- We Pay: https://www.wepay.com/
- Instructions to create a personal profile:
- Instructions to create a club/district Facebook Page:
- Facebook Vanity URL: http://www.facebook.com/username
Facebook Help Center: https://www.facebook.com/help
- Causes: http://www.causes.com/
- PayPal: https://merchant.paypal.com/cgi-bin/marketingweb?cmd=_render-
Message Boards / Forums
- Active Board: http://www.activeboard.com/
- Board Host: http://www.boardhost.com/
- Facebook Groups https://www.facebook.com/about/groups
- Yahoo Groups: http://groups.yahoo.com/
Public Relations Tools
- Lions Public Relations publicity ideas:
- Sample News Releases
- Key Messages and Questions:
- Fact Sheet:
- History Sheet:
- Lions Videos (formally Lions News Network or LNN):
- Lions Quarterly Video Magazine (LQ): http://www.lionsclubs.org/EN/news-
- Lions Magazine Online: http://www.lionsclubs.org/EN/news-media/lion-
- LCI Calendar of Events: http://members.lionsclubs.org/EN/events/calendar.php
Submit Stories and Photos to LCI
Documents you may be interested
Documents you may be interested