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Setting Up Goals – Goal Information
• In the Goal URL field, type the web address that marks a successful conversion 
when reached. This might be your receipt “Thank You” page or subscription 
confirmation page. 
Make sure to specify the full URL, including the “http://” prefix
• In the Goal name field, give the goal a name as you want it to appear in your 
Goal and Funnel reports. The name should be one you will easily recognize; for 
example, “Volunteer Sign-Up,” “Newsletter Sign-Up,” “Donation,” etc.  
• Then choose whether to activate the goal. Turn the goal On or Off depending on 
whether you want Google to track this conversion goal at that time. Generally, 
you’ll want to set the Active Goal selection to On. 
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Setting Up Goals: Define the Funnel Path
http://www.yoursite.com/donationthankyou
Donation Confirmation
http://www.yoursite.com
http://www.yoursite.com/donations
http://www.yoursite.com/donations/cart
Home Page
Donation Page
Thank You Page
The next step is to define your Funnel Path: the pages you expect visitors to click through to
reach a goal. 
For example, if you are trying to track people who are making a donation on your site, this is
where you put in the URLs of all the pages they’ll likely visit on the way to making a donation and
getting your “Thank you for your donation” page. This funnel might include your homepage,
donation page, shopping cart page and finally your goal, or “Thank you,” page.
For each funnel step, enter a full URL (including the “http://” prefix), and give the step a name 
such as “Donation Page” or “Donation Check Out Page”.
While creating these steps is optional, we strongly recommended that you do so, since the
Defined Funnel Navigation report will show you how effectively you retain visitors throughout
the conversion process. When you define steps, you can see if visitors are taking the path you
expect, and where they may be losing interest. 
If you run an e-commerce site, a recommended funnel would define the checkout steps that lead
up to a completed purchase. In this example, the funnel generally would not include individual
product pages -- rather, it would consist only of those final pages that are the same with all
transactions. 
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Additional Settings
Ex: home.htm vs. Home.htm
The final step is to configure additional settings: 
• If the URLs entered in the funnel or goal are Case sensitive, select this 
checkbox
• For example, if home.htm is a different page than Home.htm, check this 
box
• If you are using dynamic URLs, you may wish to make use of the 
matching options when entering funnel or goal URLs. For more 
information on this option, review the Help Center article on Match 
Types from the link at the end of the guide.
• If you wish to set a value, enter the amount in the Goal value field
• The Goal value is the value used in Analytics return on investment 
calculations
• You can either set a value for the page, or use a dynamic value pulled 
from your e-commerce receipt page
• If you wish to use dynamic value, leave this field blank and refer to the 
Help Center article on Dynamic Values (See page 45)
• Click Save Changes to create this goal or Cancel to exit without saving
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Advanced Goal Functions
• Set up funnel steps where the URL doesn’t change 
• In a single funnel path step, gather data on a group of pages.  
For example:
1. Homepage
2. ShirtsPage or Pants Page or HatsPage
3. Check Out Page
4. Goal:ThankYou Page
Remember, you can define:
- 4 Goals per Profile
- 10 Steps per Goal
With some advanced set up, you can take advantage of some additional
important features of goals:
• First, you can create funnel steps for Flash pages or other pages where the URL 
doesn’t change
• Also, in one single step of your funnel path, you can gather data on traffic to a 
whole category of pages
• For example, you could configure a funnel path like this:
1. Homepage
2. Donation Page or Volunteer Page or Alerts Page
3. Check Out Page
4. Goal: Thank You Page
To learn more about these goal functions, go to the Help Center on Advanced 
goals (see page 45).
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Auto-Tagging
In this section you’ll learn how to implement Auto-Tagging on your account so that 
you can more easily manage the information flowing through Analytics.
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Auto-Tagging
If your Google Analytics account is linked to an active Google AdWords account, 
you don't need to tag your AdWords URLs. Google Analytics makes it easy to track 
your AdWords referrals effortlessly using the Auto-tagging feature. 
Auto-tagging lets you turn on all your keywords so that Analytics can report on 
their performance. This way, you don’t have to go into your account and manually 
turn on each keyword. 
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Auto-Tagging
To turn on Auto-tagging for your account:
• Click the My Account tab 
• Then, where it says Tracking, click edit
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Auto-Tagging
• Check the box next to Destination URL Auto-tagging
• Click Save Changes
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Auto-Tagging
This will update the Auto-tagging feature for your account and is one of the easiest 
ways to improve the efficiency of your Analytics account and help you get the best 
reports about your AdWords campaigns. 
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Enabling E-Commerce on Your 
Site
This is where we talk about enabling e-commerce on your site so that Analytics can 
track your conversions and help you improve your results.
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