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A-1
FTC Privacy Milestones
APPENDIX A
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A-3
1970
Fair Credit Reporting Act enacted
1972
First Fair Credit Reporting Act (FCRA) case: In the Matter of Credit Bureau of Lorain
1975
FTC sues tax preparer for improperly using customers’ information to market its loans: FTC v. 
Beneficial Corporation
1970s
FTC brings 15 additional enforcement actions against credit bureaus and report users
1983
First FCRA case against a nationwide credit bureau: FTC v. TransUnion
1985
FCRA sweep against users of consumer reports
1990
Commission staff issues comprehensive commentary on the FCRA
1991
FTC sues TRW for FCRA violations: FTC v. TRW
1992
FCRA sweep against employers using credit reports
1995
FTC sues Equifax for FCRA violations: In the Matter of Equifax Credit Information Services
1996
First major revision of the Fair Credit Reporting Act
FTC sponsors workshop: Consumer Privacy on the Global Information Infrastructure 
1997
First spam case: FTC v. Nia Cano
FTC hosts traveling workshops to discuss revisions of FCRA
FTC sponsors workshop: Consumer Information Privacy
FTC issues Individual Reference Services: A Federal Trade Commission Report to Congress 
1998
FTC issues Privacy Online: A Federal Trade Commission Report to Congress
1999
First case involving children’s privacy: In the Matter of Liberty Financial
First consumer privacy case: In the Matter of GeoCities
FTC issues Self-Regulation and Privacy Online: A Federal Trade Commission Report to Congress
FTC sponsors workshop: Online Profiling
FTC launches ID Theft website: consumer.gov/idtheft and ID Theft Online Complaint Form
FTC’s 877-ID-THEFT consumer helpline established
2000
Children’s Online Privacy Protection Rule (COPPA) goes into effect
Gramm-Leach-Bliley Financial Privacy Rule goes into effect  
Three nationwide consumer reporting agencies pay $2.5 million in civil penalties for FCRA 
violations: US v. Equifax Credit Information Services, US v. TransUnion, and US v. Experian 
Information Solutions
First COPPA case: FTC v. Toysmart.com
FTC issues Online Profiling: A Federal Trade Commission Report to Congress
FTC issues Privacy Online: Fair Information Practices in the Electronic Marketplace: A Federal Trade 
Commission Report to Congress 
Laws & Rules
Cases
Reports
Workshops
Education
FTC Privacy Milestones
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A-4
FTC sponsors workshop: The Mobile Wireless Web, Data Services and Beyond: Emerging 
Technologies and Consumer Issues
FTC publishes ID Theft booklet for victims: When Bad Things Happen to Your Good Name
2001
COPPA Safe Harbor Program begins
First civil penalty cases under COPPA: US v. Looksmart, US v. Monarch Services, US v. Bigmailbox
FTC sponsors workshops: The Information Marketplace: Merging and Exchanging Consumer Data; 
Gramm-Leach-Bliley Educational Program on Financial Privacy; and Get Noticed: Effective Financial 
Privacy Notices: An Interagency Workshop
FTC publishes ID Theft Affidavit
2002
First data security case: In the Matter of Eli Lilly & Company
FTC settles data security charges related to Microsoft’s Passport service: In the Matter of Microsoft
FTC sponsors workshop: Consumer Information Security Workshop
FTC issues report on Public Workshop: The Mobile Wireless Web, Data Services and Beyond: 
Emerging Technologies and Consumer Issues
FTC launches 10-minute educational ID Theft video
FTC distributes over 1 million ID Theft booklets for victims 
2003
Fair and Accurate Credit Transactions Act (FACTA) passed
National Do Not Call Registry goes into effect
Gramm-Leach-Bliley Safeguards Rule goes into effect
FTC sues companies for sharing students’ survey data with commercial marketers: In the Matter of 
Education Research Center of America and Student Marketing Group
Guess settles FTC data security charges: In the Matter of Guess?
FTC issues Technologies for Protecting Personal Information: A Staff Workshop Report
FTC sponsors workshops: Technologies for Protecting Personal Information; Spam Forum; and Costs 
and Benefits Related To the Collection and Use of Consumer Information
2004
CAN-SPAM Rule goes into effect
CAN-SPAM Adult Labeling Rule goes into effect
Free Annual Credit Report Rule goes into effect
First spyware case: FTC v. Seismic Entertainment
FTC charges company with exposing consumers’ purchases: In the Matter of MTS (dba Tower 
Records)
FTC charges company with renting consumer information it had pledged to keep private: In the 
Matter of Gateway Learning
FTC Privacy Milestones 
continued
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A-5
FTC issues The CAN-SPAM Act of 2003: National Do Not Email Registry: A Federal Trade Commission 
Report to Congress
FTC sponsors workshops: Monitoring Software on Your PC: Spyware, Adware and Other Software; 
Radio Frequency IDentification: Applications and Implications for Consumers; and Peer-to-Peer File-
Sharing Technology: Consumer Protection and Competition Issues
FTC publishes The CAN-SPAM Act: A Compliance Guide for Business
2005
FACTA Disposal Rule goes into effect
FACTA Pre-Screen Opt Out Rule goes into effect
National Do Not Call Registry tops 100 million phone numbers
First Do Not Call enforcement action: FTC v. National Consumer Council
First Do Not Call civil penalty action: US v. Braglia Marketing
Highest civil penalty in a Do Not Call case: US v. DirecTV ($5.3 million)
First enforcement actions under Gramm-Leach-Bliley Safeguards Rule: In the Matter of Sunbelt 
Lending and In the Matter of Nationwide Mortgage Group
First unfairness allegation in a data security case: In the Matter of BJ’s Wholesale Club
FTC issues RFID: Radio Frequency IDentification: Applications and Implications for Consumers: A 
Workshop Report From the Staff of the Federal Trade Commission 
FTC issues Spyware Workshop: Monitoring Software On Your Personal Computer: Spyware, Adware, 
and Other Software: Report of the Federal Trade Commission Staff
FTC launches online safety website: OnGuardOnline.gov
2006
FACTA Rule Limiting Marketing Solicitations from Affiliates goes into effect
Highest civil penalty in a consumer protection case: US v. ChoicePoint  ($10 million civil penalty for 
violations of FCRA as well as $5 million redress for victims)
First adware case: In the Matter of Zango
Highest civil penalty to date in a COPPA case: US v. Xanga ($1 million)
FTC settles charges against a payment processor that had experienced the largest breach of 
financial data to date: In the Matter of CardSystems Solutions
FTC issues Peer-to-Peer File-Sharing Technology: Consumer Protection and Competition Issues: A 
Federal Trade Commission Staff Workshop Report
FTC sponsors workshop: Protecting Consumers in the Next Tech-Ade
FTC launches national educational campaign on identity theft and publishes Deter, Detect, Defend: 
Avoid ID Theft brochure
Laws & Rules
Cases
Reports
Workshops
Education
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A-6
2007
First Disposal Rule case: US v. American United Mortgage Company  
Adult-oriented online social networking operation settles FTC charges; unwitting consumers pelted 
with sexually graphic pop-ups: FTC v. Various (dba AdultFriendFinder)
FTC issues Spam Summit: The Next Generation of Threats and Solutions: A Staff Report by the 
Federal Trade Commission’s Division of Marketing Practices
FTC issues Implementing the Children’s Online Privacy Protection Act: A Federal Trade Commission 
Report to Congress
FTC co-chairs President’s Identity Theft Task Force (with DOJ) and issues Strategic Plan
FTC sponsors workshops: Security in Numbers: SSNs and ID Theft; Ehavioral Advertising: Tracking, 
Targeting, and Technology; and Spam Summit: The Next Generation of Threats and Solutions 
FTC publishes Protecting Personal Information: A Guide for Business and launches interactive tutorial
2008
Highest civil penalty in a CAN-SPAM case: US v. ValueClick ($2.9 million) 
FTC settles charges against data broker Lexis Nexis and retailer TJX related to the compromise of 
hundreds of thousands of consumers’ information: In the Matter of Reed Elsevier and Seisent and 
In the Matter of TJX Companies
FTC issues Protecting Consumers in the Next Tech-ade: A Report by the Staff of the Federal Trade 
Commission 
FTC issues Security In Numbers: Social Security Numbers and Identity Theft – A Federal Trade 
Commission Report Providing Recommendations On Social Security Number Use In the Private 
Sector 
President’s Identity Theft Task Force Report released
FTC sponsors workshops: Protecting Personal Information: Best Practices for Business (Chicago, 
Dallas, and Los Angeles); Pay on the Go: Consumers and Contactless Payment, Transatlantic 
RFID Workshop on Consumer Privacy and Data Security; and Beyond Voice: Mapping the Mobile 
Marketplace
U.S. Postal Service sends FTC ID Theft prevention brochure to every household in the country
2009
Robocall Rule goes into effect
Health Breach Notification Rule goes into effect
First case alleging failure to protect employee information: In the Matter of CVS Caremark
First cases alleging six companies violated the EU-US Safe Harbor Agreement: In the Matter of 
World Innovators, In the Matter of ExpatEdge Partners, In the Matter of Onyx Graphics, In the 
Matter of Directors Desk, In the Matter of Progressive Gaitways, and In the Matter of Collectify
FTC issues Self-Regulatory Principles For Online Behavioral Advertising: Tracking, Targeting, and 
Technology
FTC Privacy Milestones 
continued
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A-7
FTC sponsors workshops: Exploring Privacy: A Roundtable Series; Protecting Personal Information: 
Best Practices for Business (New York); and Securing Personal Data in the Global Economy
FTC publishes Net Cetera: Chatting with Kids About Being Online
2010
FTC jointly publishes Model Privacy Form under the Gramm-Leach-Bliley Act
National Do Not Call Registry tops 200 million phone numbers
First data security case involving social media: In the Matter of Twitter
First case shutting down a rogue ISP: FTC v. Pricewert
First data security case against an online seal provider: FTC v. ControlScan
Highest judgment in a spyware case: FTC v. Innovative Marketing ($163 million)
Largest FTC-state coordinated settlement on privacy: FTC v. Lifelock
FTC conducts sweep against companies for exposure of employee and/or customer data on peer-
to-peer (P2P) file-sharing networks
FTC releases Preliminary FTC Staff Report Protecting Consumer Privacy in an Era of Rapid Change:  
A Proposed Framework for Businesses and Policymakers
FTC sponsors COPPA Rule Review Roundtable
FTC publishes Peer-to-Peer File Sharing: A Guide for Businesses; Medical Identity Theft: How to 
Minimize Your Risk; and Copier Data Security: A Guide for Businesses
FTC distributes 6+ million printed copies of Deter, Detect, Defend: Avoid ID Theft brochures and 5+ 
million printed copies of Net Cetera: Chatting with Kids About Being Online
2011
FTC seeks comment on proposed changes to COPPA rule
First case alleging substantive Safe Harbor violation and imposing privacy assessment program 
and audit requirements: In the Matter of Google
First case against an online advertising network for offering deceptive privacy controls: 
In the Matter of Chitika
First COPPA case against a mobile application developer: US v. W3 Innovations
First case alleging unfairness based on default privacy settings: FTC v. Frostwire
Largest FTC privacy case to date: In the Matter of Facebook
FTC releases report 40 Years of Experience with the Fair Credit Reporting Act
FTC co-hosts Stolen Futures: A Forum on Child ID Theft
FTC hosts Face Facts: A Forum on Facial Recognition Workshop
FTC publishes Tips for Using Public Wireless Networks
FTC publishes Facts from the FTC: What You Should Know About Mobile Apps
FTC publishes Online Safety for Teens and Tweens
Laws & Rules
Cases
Reports
Workshops
Education
A-8
2012
FTC releases report Using FACTA Remedies: An FTC Staff Report on a Survey of Identity Theft Victims
FTC releases report Mobile Apps for Kids: Current Privacy Disclosures Are Disappointing
FTC announces workshop: Paper, Plastic... or Mobile? An FTC Workshop on Mobile Payments
FTC announces workshop to Explore Disclosures in Online and Mobile Media
FTC publishes Blog Post: FCRA & Mobile Apps: A Word of Warning
FTC Privacy Milestones 
continued
Laws & Rules
Cases
Reports
Workshops
Education
B-1
Personal Data Ecosystem
APPENDIX B
B-2
Personal Data Ecosystem
Public
examples:
UTILITY
COMPANIES
MEDIA
GOVERNMENT
AGENCIES
examples:
Medical
PHARMACIES
HOSPITALS
DOCTORS
& NURSES
examples:
Retail
RETAIL
STORES
AIRLINES
CREDIT CARD
COMPANIES
examples:
SOCIAL
NETWORKING
SERVICES
RETAIL &
CONTENT
WEBSITES
BUY ONE,
GET ONE!
SPECIAL
OFFER!
Internet
examples:
Financial & Insurace
STOCK
COMPANIES
INSURANCE
BANKS
Information Brokers
Websites
Catalog Co-ops
Media Archives
List Brokers
Affiliates
DATA
COLLECTORS
(sources)
Media
Marketers
Employers
Banks
Product & Service
Delivery
Government
Lawyers/
Private Investigators
Individuals
Law Enforcement
DATA
BROKERS
DATA
USERS
Credit Bureaus
Healthcare Analytics
Ad Networks & 
Analytics Companies
Individual
examples:
Telecommunications
 & Mobile
CARRIERS
MOBILE
PROVIDERS
CABLE
COMPANIES
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