Remember that ample white space (and compelling visuals) are important for all the
reasons mentioned above. If you are not much of a DIY person, try sticking to the
Piktochart layouts and rearranging the blocks if you are using Pikto Templates.
When you begin working
on a piece of infographic,
you should have a story
to tell. Hence, you will
need to select a layout
that best suits your
story. Using the right
layout will ensure good
readability and increases
the effectiveness in your
understAnding coMMon infogrAphics LAyouts
heLp eAse visuAL ArrAngeMent
Rather than focusing on design, it focuses on practicality, thus making it easy to
read. If your content has many subtopics to a main subject, this layout enables
you to segregate them into clean chunks that are easy to consume.
This layout is typically split vertically to give clear side-by-side comparisons.
Use this when you want to tell your readers the differences/similarities between
the two items you are comparing. This layout works well if you have lots of
“bullet point” information to be visualized.
Use this layout if you are working with a lot of statistics and charts. You can also
connect the different points of your data by inserting a flowchart.
If you want to visualize your process or tell a story, this layout offers good
connectivity for your story or process flow. Add compelling screenshots or
thumbnails sparingly to accompany your data.
If you have history/chronological events to explain, this is the layout to go
for. Companies usually use this layout in their annual report or to report their
accomplishments and milestones.
If you have complex data or a lengthy story, the best way to tell it is through
compelling visuals. The focus of this layout is the visuals, not the text. You can
also build your content separately in chunks, then include a strong title for each
one and share them on social media.