than most people desire to do. This is part of the reason why people use and trust
search engines so much. It also reinforces the value of the best channels in a
The solution to the information overload problem is to be so remarkable and
interesting that you capture the attention of the audience. RSS and newsreaders
(such as Bloglines, Google Reader, and FeedDemon) make it easy for people to
subscribe to select news channels or websites while blocking out redundant or
If you cover a news topic that is saturated, you may want to use a news reader to
help you organize your news and get the scoop on the latest news as it happens.
The people who are subscribing to RSS feeds are also the most likely to be people
who comment on the contents of those sites, and write other sites that can link at
your site. If you can figure out a way to get those people to desire to give you their
attention, you quickly and cheaply reach the most influential voices.
If you did not own your site, is there any reason you would want to visit it
multiple times each week? If you figure out how to make that answer “yes,”
then you are ahead of over 95% of competing webmasters.
In most industries, many people will fail, or barely get by, while a few successful
voices make themselves heard above the rest. Those people who gain many
subscribers and have other people talking about them will be successful.
Competitive markets are largely a game of mindshare. Ultimately, search engines
Controlling Costs and Leveraging Exposure
If you have a high attention portion of your site that is hard to monetize you can
still leverage the value and trust associated with that section of your site without
offending your regular readers.
Some search algorithms heavily weigh domain related authority scores. If you find
yourself in a position of great authority, but fear losing your market position by
placing too many ads or too much lower quality content in your main channel, then
you can create a static part of the site of lower quality that is more aggressively
monetized while still keeping your high authority channel noise free. Some content
management systems also allow you to change page layouts based on content age,
such that you can monetize archive content more aggressively than new content.
Tagging Search Results
Both Yahoo! and Google allow users to sign into accounts and search. Searchers
can also tag, or label, the results. Readers might tag my site using seo, search, or seo
Here are examples of tags people use to describe my site: