In the real world, you would never see people do something like this, but many
people think it is fine on the web.
On the web there are even more alternatives to your business than in the real
world. Because of this, you need to focus on the consumer that much more.
It is fine to have many unique ideas and revenue streams, but each site should
cover its own specific niche. If you cross industries within your site, you weaken
your brand and may offend many people. What are the odds that someone is
looking for SEO services while shopping for hemp?
Even within the specific niche of SEO, I can have a site for linking, one for
keyword research, one for pay-per-click…the list goes on. Most websites fail
because they fail to properly focus, not because they are too focused.
Create a Baseline
Many web hosts maintain free server logs which show you what pages were most
frequently requested and what keywords people searched for to find them or what
pages site visitors came from. In addition to web hosts, many analytics products
like Google Analytics, Clicktracks, and HaveAMint.com are available for
If you run a commercial site you can also use Google AdWords, Yahoo Search
Marketing, and Microsoft AdCenter to buy traffic for your site. If you track what
keywords convert that will help you know what types of keywords you should be
focusing on with your organic SEO campaign.
There are a number of free rank checkers and commercial rank checkers
applicatations available (like Agent Web Ranking and Advanced Web Ranking) that
check your rankings for keywords in major search engines.
It is easy to get lost worrying about shifts in rankings, but what matters more is if
your traffic streams are growing as your site matures and you market it.
Some of the major search engines like Google and Microsoft are sharing data with
webmasters about what keywords their sites rank for and what keywords send
traffic to their sites. You can sign up for Google Webmaster Central for a look at
this type of data.
Building From Your Strengths
Seeing what you already rank for is useful because it helps you understand the
mindset of consumers finding your site. It is easier to rank for keywords related to