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For example, before walking down Elm Street, the candidate can inquire which households have likely
voters, and sort the result by street-address (“walk sort”) order. Then the list can be printed. While canvassing,
notes can be made to the list, and then the results can be updated back to WinTuesday so you know in the
future who is supporting you and who is not.
When supporters want to help, you can give them a voter list of households and ask them to identify
who they will call on your behalf. They call those voters, and note on the list if their friends are supporting your
candidacy or not. People are more apt to be candid with their friends than they are to the candidate. Then,
WinTuesday is updated with the survey results.
Over the campaign, you will build up a large number of identified voters – many supporting you, and
others not. WinTuesday helps you organize and remember these identifications, so you may use this knowledge
profitably to target your advertising and Get-Out-Your-Vote efforts.
2. The calculus of winning
Take the number of voters in your jurisdiction (select everyone in WinTuesday) and multiply that times
the expected turnout. Base your turnout guess on a similar previous election. Divide that result by two, and you
know the number of votes you need to win.
For example, if there are 10,000 eligible voters, and you expect a 40% turnout, then 4,000 people will
vote. Half of that means you need 2,000 votes to win.
So, if you use WinTuesday throughout your campaign, and early-on have identified more than 2,000
people who say they are supporting you, life’s made in the shade. Right?
Lots of people just don’t vote, unless you turn them out. Winning is not about how many people support
you – it’s about how many voters fill in the ovals for you.
WinTuesday is the ideal Get-Out-Your-Vote (GOYV) tool – take the voters who have committed to vote
for you, and get their friends to get them to vote by absentee or at the polls.
3. How does WinTuesday work?
WinTuesday is your personal database website, which can be accessed anywhere on the Internet. It is
different from your campaign website, and WinTuesday should only be made available to trusted people in your
The name of your site is www.YourName.WinTuesday.com
… Thus if you are Mr. Smith heading for
Washington, your website is www.Smith.WinTuesday.com
Using data provided by your local or State election agency, the data specialists at WinTuesday create an
exclusive copy of the registered voter data for your campaign. No other campaign may share your database, and
the information you update to your database (eg., survey reports, phone number corrections) will never be
shared with unauthorized people.
When new data is available from your Elections Agency, your database will be updated for you.
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4. How do I access WinTuesday?
Using your internet browser (Google Chrome, Internet Explorer, Firefox, Safari, AOL, etc.) you point to
your site address, which is given to you when you purchase the WinTuesday service. You will also be given a user
name and password.
You may access your database anywhere the internet is available. WinTuesday is also designed to work
with mobile phone PDAs, like Iphone Android, BlackBerry, Motorola and Kindle.
5. How do my staff/volunteers use WinTuesday?
Trusted campaign workers may be given their own user id and password, and any number of them may
access the database at the same time.
Only the Master user (the first user ID given to you) may create or modify other user accounts.
When you create another user, you may also limit what part of the data they may view, what type of
outputs they may choose, and which fields (if any) they may update.
6. How reliable is WinTuesday?
WinTuesday is professionally hosted in a secure data center with multiple paths to the internet. Thus it
works most of the time, and when is does not there’s a talented support team you can call 24/7.
Your database is backed up on a daily basis. You may request to have your data restored as it was on any
7. How safe is WinTuesday?
Your biggest security risk is your password. A combination of numbers ad upper and lower case letters is
advised. E.g., a bad password is sally (all lower case) and a good one is Sally305.
8. What’s the “Shepherd System”?
A “Shepherd” is usually a volunteer, who will go through your voter list and identify who they will call on
your campaign’s behalf to seek support. The shepherd’s job is to identify if the individual voters they know are
supporting or opposing you.
The results of the shepherd’s voter identification and subsequent survey are entered into WinTuesday
using a commonly available barcode reader.
The shepherd’s role is:
a. Identify voters they know and are willing to phone.
b. Phone (or other contact) those voters and survey if they support or oppose the candidacy. This
can be done at any point in the campaign – best early.
c. Call the supporters again, after absentee ballots are available, to encourage requests.
d. Do the same thing when early voting is available.
e. Call before the election, to get supporters to the polls.
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In larger campaigns, WinTuesday may be used for voter identification by using the interviewer’s name as
the shepherd. The shepherd field can also be used to identify the source of survey data when being entered.
9. What are the fields on the inquiry screen?
Each field on the Inquiry screen has a drop-down menu, which has all the options that exist in the data.
Your screen may look a little different than the one shown, because only fields that are actually used in your
race will be displayed. For example, if your race spans only one county, the county criterion need not display.
By selecting “ALL”, then all the values for that criterion will be permitted (no filter). By choosing a
different value from the drop-down box, then only those values will be selected. For example, when clicking on
the “Sex” box, male and female are the options. If you select “Female”, then only women voters will be selected.
By clicking on more than one criterion means that both the selections must be true. Continuing our
example, if you check both female and then precinct 14, you will get the women in just that precinct.
Most fields are what you would expect – individual choices of the cardinality of the data. There are
• Age gives you ranges of ages to select from.
• R-years is the number of years the voter has been registered in this jurisdiction.
• Absentee is the date an absentee ballot was requested. It is helpful in generating mailing labels
for “chase” literature. Simply choose the next date after you last mailed, and you will select all
absentee requests since that date.
• Petition tells if the voter signed a petition for you (signed or not)
• Ysign tells if there is a yard sign in the voters yard or not.
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• Early is a statistical probability index that the voter will voter early, based on history.
• Voted indicates if the voter has actually voted yet – either early or returned absentee.
• Moved shows if the voter has been flagged as no longer eligible to vote in the district
• Precinct lists all the possible precincts (or Election Districts).
• Name is for searching on the voter’s name. The drop down is A-Z. Pick a letter. This is used when
you are looking for an individual voter.
• Street – choose from a list of streets in the area. This is handy for creating walk lists for a
• Hood – shortcut for neighborhood. Choose from a list of pre-defined areas.
• Shep – This is to filter on a particular shepherd. All possible shepherds will be displayed.
• Likely – This is a statistical index as to whether the voter will turn out, based on voter history.
• Party – All major parties are listed, then others grouped as “no party”
• Survey – What the campaign’s survey says this voter is doing. Support and oppose, or
supporting one of up to 3 other candidates.
• Cand-known – “known” if the candidate personally knows the voter.
The “Sort” option is the way you want your output sorted. Only one radio button may be
pushed. Walk means street-address order. Alpha means in ascending last name. ZipCode is on the 9-
digit Zip+4 of the mailing address.
The last option is either “Output” or “List”. This option is described below.
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What is the “List” option?
The list option results in a one-line screen display of all the selected voters.
If more than 100 voters are selected, the display will span over multiple pages. You may choose which
page you want by clicking the navigation buttons at the bottom of the screen.
The left column is the precinct number of the voter, their age, name and residence address. By clicking
on the name hyperlink, the detail voter update screen is displayed.
What is the Detail Voter Update Screen?
The individual voter screen shows all there is to know about a voter, and allows you to update any of
the fields with drop-down boxes. Note updates affect only YOUR campaign’s copy of the database, and cannot
be seen or used by any other campaign.
This sample shows a single voter and his residence address. The (Rep30) means he’s registered
Republican for 30 years in this area. He’s a white male age 59 in precinct 8. He’s likely to vote, based on his voter
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history. He uses a separate mailing address to a PO box. The (IDV) after the name is his household type – in this
case he is the only voter in the household. Other possibilities are (HOH) for head of household and (DUP) for
All fields are the top of the screen are static – they may not be updated by the user. The fields below
may be updated, starting with phone number and email address. Shep1 and Shep2 are the shepherds that go
with this voter. Survey lets you set the favorable/opposed choice. C-know is to identify voters the candidate
knows. Ysign is for yard sign requests – when a new yard sign is flagged, an email is automatically sent to the
“sign crew” (anyone you specify) telling them where to deliver a sign. Moved is to identify dead or moved
people, so future contact will be avoided. Petition is to identify those who signed your petition.
While the screen is displayed, click CALL to immediately dial the voter, or EMAIL to compose and send
them an email.
Click UPDATE to submit your changes.
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What is the Output option?
At the bottom of the inquiry screen (see #9), clicking OUTPUT will take the selection you provided and
prepare it for a report, or some other type of output other than the display screen. You will be prompted:
• Household? Lets you print only individual and “head of household” voters. If you option “yes-
filter” and you also choose mailing labels or mailhouse export later, the mail-to name will read
“The Jones Family” for multiple voter households.
• Print Barcodes? Lets you print the same reports without barcodes. This also affects the Postnet
barcode printed on mailing labels.
• Street page break? When printing a walk sort, it is often helpful to get a page break for each
• Report header/footer? Modify these fields as you wish.
• Output Type? Here you select want from the drop-down box selection menu. As the design
team continues to enhance WinTuesday, additional reports and features may appear in this
After you click CREATE OUTPUT, WinTuesday will actually create the report or whatever other output
you chose. It will first tell you how may voters it selected, and then create an Adobe Acrobat .pdf file for you.
You may chose to right-click the report name and then “save target as” to keep a copy on your computer, else
simply click on the hyperlink to open the file in your browser. Then you may print the file to your local printer,
email the .pdf file to someone else, or send it to Kinkos, Office Max, Office Depot or whatever office-supply
printing facilities you have available to you.
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What is the Shepherd fishing output type?
• Shepherd Fishing – This report lets you pack lots of voters on a single page. It’s designed for
identification by volunteers, or for candidate-known surveys. To the right of the name is race,
gender and age information. For example, the first voter is a white male aged 42. Below the
name is the residence address and the barcode.
What is the Survey Report option?
• Survey report – This output type is a detailed report for each voter selected, and is designed to
be the second step in the identification/survey process. The information on this report is:
o Left column is the barcode.
o Second column is the Survey. Get your volunteer to circle or highlight which
condition(s) are true. Look at the second voter in the list (James). No survey information
has been entered yet for this voter. So the first line is “Support, Oppose or Undecided”.
The second line lets your surveyor ask if a supporter wants a yard sign. “know” is
reserved for the candidate’s use to identify who he/she personally knows. After survey
data has been entered, this area of the report shows the results. For example, voter #1
(Donald) is identified as a supporter, and also is known by the candidate. Voter #3
(Barbara) is opposed and supporting candidate #2. You by define up to 4 opposition
candidates. The last voter on the list is a supporter and also has a yard sign.
o The third column has the voter’s name and (household type). The three household
! (HOH) – Multiple voters in household, and this is the head of household.
! (IDV) – Single voter in the household. Note that small changes in spelling of last
name (e.g., hyphenated married name) will fool the data computer into not
grouping households correctly.
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! (dup) – Duplicate voter with same last name and mailing address.
o Below the name in parenthesis is the registration party and years registered.
o This is followed by race, gender and age. The phone number is next.
o The right-most column has the voter’s residence address with their city abbreviation in
o Below the address is Pct=5 means precinct 5; Hood=n means the neighborhood code.
Then information is printed as appropriate:
! Likely – Voter is statistically apt to vote based on voter history
! Early – Voter is statistically apt to vote early based on history
! Petitn – Voter has signed a petition for this candidate
! Absentee – Voter has requested an absentee ballot.
What is the Mailing Labels output option?
• 5160 Mailing Labels – This output option is to create mailing labels from the data you selected.
You will probably want to use the zip code sort option. The 5160 is the Avery standard size (1” x
2-5/8”) with 3 columns of 10 labels on a laser sheet. You don’t need to buy the Avery brand,
there are other generic labels of equal size. The name printed on the label will be the voter’s
name except if the household type is HOH. Then the mailing name is of the form “The Jones
family”. The address and lastline is the CASS corrected postal mailing address and a 9-digit zip
code is printed at the top of the label. The Postnet barcode is based on the nine-digit zip code. If
the zip code is invalid (such as a foreign address) no barcode will be printed.
Documents you may be interested
Documents you may be interested