Code of Ethics
Standards of Conduct Required of WOMMA Members
Standard 5–Genuine honesty in communication: A WOMMA member shall not tell
their representatives what to ultimately state in their communications about a particular
product or service, so as to enable the consumer to reflect his or her honest opinions,
findings, beliefs, or experiences.
Standard 6 –Respect for venue: A WOMMA member shall respect the rights of any online or
offline communications venue (such as a web site, blog, discussion forum, traditional media,
and live setting) to create and enforce its own rules as it sees fit.
Standard 7–Marketing to children and adolescents:A WOMMA member shall not include
children under the age of 13 in any of its word of mouth marketing programs or campaigns;
and shall comply with all applicable laws dealing with minors and marketing, including the
Children’s Online Privacy Protection Act (“COPPA”). See 16 C.F.R§.
Standard 8 –Compliance with media-specific rules: A WOMMA member shall comply with
existing media-specific rules regarding marketing to children.
1 The term “representative”is intended to be construed broadly, so as, for example, to include vendors of marketing initiatives.