respect, and adapt themselves to this powerful LAW OF
ECONOMICS! Their financial continuation depends upon their
respecting the law.
Most people living in America like this country, its capitalistic
system and all. I must confess I know of no better country, where
one may find greater opportunities to accumulate riches. Judging
by their acts and deeds, there are some in this country who do not
like it. That, of course is their privilege; if they do not like this
country, its capitalistic system, its boundless opportunities, THEY
HAVE THE PRIVILEGE OF CLEARING OUT! Always there are other
countries, such as Germany, Russia, and Italy, where one may try
one’s hand at enjoying freedom, and accumulating riches providing
one is not too particular.
America provides all the freedom and all the opportunity to
accumulate riches that any honest person may require. When one
goes hunting for game, one selects hunting grounds where game is
plentiful. When seeking riches, the same rule would naturally
If it is riches you are seeking, do not overlook the possibilities
of a country whose citizens are so rich that women, alone, spend
over two hundred million dollars annually for lip-sticks, rouge and
cosmetics. Think twice, you who are seeking riches, before trying to
destroy the Capitalistic System of a country whose citizens spend
over fifty million dollars a year for GREETING CARDS, with which
to express their appreciation of their FREEDOM!
If it is money you are seeking, consider carefully a country
that spends hundreds of millions of dollars annually for cigarettes,
the bulk of the income from which goes to only four major
companies engaged in supplying this national builder of “non-
chalance” and “quiet nerves.”
By all means give plenty of consideration to a country whose
people spend annually more than fifteen million dollars for the
privilege of seeing moving pictures, and toss in a few additional mil-
lions for liquor, narcotics, and other less potent soft drinks and
Do not be in too big a hurry to get away from a country whose
people willingly, even eagerly, hand over millions of dollars annually
for football, baseball, and prize fights.
And, by all means, STICK by a country whose inhabitants give
up more than a million dollars a year for chewing gum, and another
million for safety razor blades.
Remember, also, that this is but the beginning of the available
sources for the accumulation of wealth. Only a few of the luxuries
and non-essentials have been mentioned. But, remember that the
business of producing, transporting, and marketing these few items
of merchandise gives regular employment to MANY MILLIONS OF
MEN AND WOMEN, who receive for their services MANY MILLIONS
OF DOLLARS MONTHLY, and spend it freely for both the luxuries
and the necessities.
Especially remember, that back of all this exchange of
merchandise and personal services may be found an abundance of
OPPORTUNITY to accumulate riches. Here our AMERICAN FREE-
DOM comes to one’s aid. There is nothing to stop you, or anyone
from engaging in any portion of the effort necessary to carry on
these businesses. If one has superior talent, training, experience,
one may accumulate riches in large amounts. Those not so
fortunate may accumulate smaller amounts. Anyone may earn a
living in return for a very nominal amount of labor.
So—there you are!
OPPORTUNITY has spread its wares before you. Step up to the
front, select what you want, create your plan, put the plan into
action, and follow through with PERSISTENCE. “Capitalistic”
America will do the rest. You can depend upon this much—
CAPITALISTIC AMERICA INSURES EVERY PERSON THE
OPPORTUNITY TO RENDER USEFUL SERVICE, AND TO COLLECT
RICHES IN PROPORTION TO THE VALUE OF THE SERVICE.
The “System” denies no one this right, but it does not, and
cannot promise SOMETHING FOR NOTHING, because the system,
itself, is irrevocably controlled by the LAW OF ECONOMICS which
neither recognizes nor tolerates for long, GETTING WITHOUT
The LAW OF ECONOMICS was passed by Nature! There is no
Supreme Court to which violators of this law may appeal. The law
hands out both penalties for its violation, and appropriate rewards
for its observance, without interference or the possibility of
interference by any human being. The law cannot be repealed. It is
as fixed as the stars in the heavens, and subject to, and a part of
the same system that controls the stars.
May one refuse to adapt one’s self to the LAW OF
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Certainly! This is a free country, where all men are born with
equal rights, including the privilege of ignoring the LAW OF
What happens then?
Well, nothing happens until large numbers of men join forces
for the avowed purpose of ignoring the law, and taking what they
want by force.
THEN COMES THE DICTATOR, WITH WELL ORGANIZED
FIRING SQUADS AND MACHINE GUNS!
We have not yet reached that stage in America! But we have
heard all we want to know about how the system works. Perhaps we
hal1 be fortunate enough not to demand personal knowledge of so
gruesome a reality. Doubtless we shall prefer to continue with our
FREEDOM OF SPEECH, FREEDOM OF DEED, and FREEDOM TO
RENDER USEFUL SERVICE IN RETURN FOR RICHES.
The practice, by Government officials of extending to men and
women the privilege of raiding the public treasury in return for
votes, sometimes results in election, but as night follows day, the
final payoff comes; when every penny wrongfully used, must be
repaid with compound interest on compound interest. If those who
make the grab are not forced to repay, the burden falls on their
children, and their children’s children, “even unto the third and
fourth generations.” There is no way to avoid the debt.
Men can, and sometimes do, form themselves into groups for
the purpose of crowding wages up, and working hours down. There
is a point beyond which they cannot go. It is the point at which the
LAW OF ECONOMICS steps in, and the sheriff gets both the
employer and the employees.
For six years, from 1929, to 1935, the people of America, both
rich and poor, barely missed seeing the Old Man Economics hand
over to the sheriff all the businesses, and industries and banks. It
was not a pretty sight! It did not increase our respect for mob
psychology through which men cast reason to the winds and start
trying to GET without GIVING.
We who went through those six discouraging years, when
FEAR WAS IN THE SADDLE, AND FAITH WAS ON THE GROUND,
cannot forget how ruthlessly the LAW OF ECONOMICS exacted its
toll from both rich and poor, weak and strong, old and young. We
shall not wish to go through another such experience.
These observations are not founded upon short-time
experience. They are the result of twenty-five years of careful
analysis of the methods of both the most successful and the most
unsuccessful men America has known.
THE MASTERY OF PROCRASTINATION
The Seventh Step toward Riches
ACCURATE analysis of over 25,000 men and women who had
experienced failure, disclosed the fact that LACK OF DECISION was
near the head of the list of the 30 major causes of FAILURE. This is
no mere statement of a theory—it is a fact.
PROCRASTINATION, the opposite of DECISION, is a common
enemy which practically every man must conquer.
You will have an opportunity to test your capacity to reach
quick and definite DECISIONS when you finish reading this book,
and are ready to begin putting into ACTION the principles which it
Analysis of several hundred people who had accumulated
fortunes well beyond the million dollar mark, disclosed the fact that
every one of them had the habit of REACHING DECISIONS
PROMPTLY, and of changing these decisions SLOWLY, if, and when
they were changed. People who fail to accumulate money, without
exception, have the habit of reaching decisions, IF AT ALL, very
slowly, and of changing these decisions quickly and often.
One of Henry Ford’s most outstanding qualities is his habit of
reaching decisions quickly and definitely, and changing them
slowly. This quality is so pronounced in Mr. Ford, that it has given
him the reputation of being obstinate. It was this quality which
prompted Mr. Ford to continue to manufacture his famous Model
“T” (the world’s ugliest car), when all of his advisors, and many of
the purchasers of the car, were urging him to change it.
Perhaps, Mr. Ford delayed too long in making the change, but
the other side of the story is, that Mr. Ford’s firmness of decision
yielded a huge fortune, before the change in model became
necessary. There is but little doubt that Mr. Ford’s habit of
definiteness of decision assumes the proportion of obstinacy, but
this quality is preferable to slowness in reaching decisions and
quickness in changing them.
The majority of people who fail to accumulate money sufficient
for their needs, are, generally, easily influenced by the “opinions” of
others. They permit the newspapers and the “gossiping” neighbors
to do their “thinking” for them. “Opinions are the cheapest
commodities on earth. Everyone has a flock of opinions ready to be
wished upon anyone who will accept them. If you are influenced by
“opinions” when you reach DECISIONS, you will not succeed in any
undertaking, much less in that of transmuting YOUR OWN DESIRE
If you are influenced by the opinions of others, you will have
no DESIRE of your own.
Keep your own counsel, when you begin to put into practice
the principles described here, by reaching your own decisions and
following them. Take no one into your confidence, EXCEPT the
members of your “Master Mind” group, and be very sure in your
selection of this group, that you choose ONLY those who will be in
COMPLETE SYMPATHY AND HARMONY WITH YOUR PURPOSE.
Close friends and relatives, while not meaning to do so, often
handicap one through “opinions” and sometimes through ridicule,
which is meant to be humorous. Thousands of men and women
carry inferiority complexes with them all through life, because some
well-meaning, but ignorant person destroyed their confidence
through “opinions” or ridicule.
You have a brain and mind of your own. USE IT, and reach
your own decisions. If you need facts or information from other
people, to enable you to reach decisions, as you probably will in
many instances; acquire these facts or secure the information you
need quietly, without disclosing your purpose.
It is characteristic of people who have but a smattering or a
veneer of knowledge to try to give the impression that they have
much knowledge. Such people generally do TOO MUCH talking, and
TOO LITTLE listening. Keep your eyes and ears wide open—and
your mouth CLOSED, if you wish to acquire the habit of prompt
DECISION. Those who talk too much do little else. If you talk more
than you listen, you not only deprive yourself of many opportunities
to accumulate useful knowledge, but you also disclose your PLANS
and PURPOSES to people who will take great delight in defeating
you, because they envy you.
Remember, also, that every time you open your mouth in the
presence of a person who has an abundance of knowledge, you
display to that person, your exact stock of knowledge, or your LACK
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