Wales, but long before that. Twice when she had failed to find it,
she had the courage to continue her search. “To thine own self be
true, and it must follow, as the night the day, thou canst not then
be false to any man.”
Her rise from obscurity was of the slow, progressive,
PERSISTENT order, but it was SURE! She triumphed over
unbelievably long odds; and, no matter who you are, or what you
may think of Wallis Simpson, or the king who gave up his Crown for
her love, she is an astounding example of applied PERSISTENCE,
an instructor on the rules of self-determination, from whom the
entire world might profitably take lessons.
When you think of Wallis Simpson, think of one who knew
what she wanted, and shook the greatest empire on earth to get it.
Women who complain that this is a man’s world, that women do not
have an equal chance to win, owe it to themselves to study carefully
the life of this unusual woman, who, at an age which most women
consider “old,” captured the affections of the most desirable
bachelor in the entire world.
And what of King Edward? What lesson may we learn from his
part in the world’s greatest drama of recent times? Did he pay too
high a price for the affections of the woman of his choice?
Surely no one but he can give the correct answer. The rest of us
can only conjecture. This much we know, the king came into the
world without his own consent. He was born to great riches,
without requesting them. He was persistently sought in marriage;
politicians and statesmen throughout Europe tossed dowagers and
princesses at his feet. Because he was the first born of his parents,
he inherited a crown, which he did not seek, and perhaps did not
desire. For more than forty years he was not a free agent, could not
live his life in his own way, had but little privacy, and finally
assumed duties inflicted upon him when he ascended the throne.
Some will say, “With all these blessings, King Edward should
have found peace of mind, contentment, and joy of living.”
The truth is that back of all the privileges of a crown, all the
money, the fame, and the power inherited by King Edward, there
was an emptiness which could be filled only by love.
His greatest DESIRE was for love. Long before he met Wallis
Simpson, he doubtless felt this great universal emotion tugging at
the strings of his heart, beating upon the door of his soul, and
crying out for expression.
And when he met a kindred spirit, crying out for this same Holy
privilege of expression, he recognized it, and without fear or
apology, opened his heart and bade it enter. All the scandal-
mongers in the world cannot destroy the beauty of this inter-
national drama, through which two people found love, and had the
courage to face open criticism, renounce ALL ELSE to give it holy
King Edward’s DECISION to give up the crown of the world’s
most powerful empire, for the privilege of going the remainder of the
way through life with the woman of his choice, was a decision that
required courage. The decision also had a price, but who has the
right to say the price was too great? Surely not He who said, “He
among you who is without sin, let him cast the first stone.”
As a suggestion to any evil-minded person who chooses to find
fault with the Duke of Windsor, because his DESIRE was for LOVE,
and for openly declaring his love for Wallis Simpson, and giving up
his throne for her, let it be remembered that the OPEN
DECLARATION was not essential. He could have followed the
custom of clandestine liaison which has prevailed in Europe for
centuries, without giving up either his throne, or the woman of his
choice, and there would have been NO COMPLAINT FROM EITHER
CHURCH OR LAITY. But this unusual man was built of sterner
stuff. His love was clean. It was deep and sincere. It represented the
one thing which, above ALL ELSE he truly DESIRED, therefore, he
took what he wanted, and paid the price demanded.
If Europe had been blessed with more rulers with the human
heart and the traits of honesty of ex-king Edward, for the past
century, that unfortunate hemisphere now seething with greed,
hate, lust, political connivance, and threats of war, would have a
DIFFERENT AND A BETTER STORY TO TELL. A story in which Love
and not Hate would rule.
In the words of Stuart Austin Wier we raise our cup and drink
this toast to ex-king Edward and Wallis Simpson:
“Blessed is the man who has come to know that our muted
thoughts are our sweetest thoughts.
“Blessed is the man who, from the blackest depths, can see
the luminous figure of LOVE, and seeing, sing; and singing, say:
‘Sweeter far than uttered lays are the thoughts I have of you.’”
In these words would we pay tribute to the two people who,
more than all others of modern times, have been the victims of
criticism and the recipients of abuse, because they found Life’s
greatest treasure, and claimed it. *Mrs. Simpson read and
approved this analysis.
Most of the world will applaud the Duke of Windsor and Wallis
Simpson, because of their PERSISTENCE in searching until they
found life’s greatest reward. ALL OF US CAN PROFIT by following
their example in our own search for that which we demand of life.
What mystical power gives to men of PERSISTENCE the
capacity to master difficulties? Does the quality of PERSISTENCE
set up in one’s mind some form of spiritual, mental or chemical
activity which gives one access to supernatural forces? Does Infinite
Intelligence throw itself on the side of the person who still fights on,
after the battle has been lost, with the whole world on the opposing
These and many other similar questions have arisen in my
mind as I have observed men like Henry Ford, who started at
scratch, and built an Industrial Empire of huge proportions, with
little else in the way of a beginning but PERSISTENCE. Or, Thomas
A. Edison, who, with less than three months of schooling, became
the world’s leading inventor and converted PERSISTENCE into the
talking machine, the moving picture machine, and the incandescent
light, to say nothing of half a hundred other useful inventions.
I had the happy privilege of analyzing both Mr. Edison and Mr.
Ford, year by year, over a long period of years, and therefore, the
opportunity to study them at close range, so I speak from actual
knowledge when I say that I found no quality save PERSISTENCE,
in either of them, that even remotely suggested the major source of
their stupendous achievements.
As one makes an impartial study of the prophets, philosophers,
“miracle” men, and religious leaders of the past, one is drawn to the
inevitable conclusion that PERSISTENCE, concentration of effort,
and DEFINITENESS OF PURPOSE, were the major sources of their
Consider, for example, the strange and fascinating story of
Mohammed; analyze his life, compare him with men of achievement
in this modern age of industry and finance, and observe how they
have one outstanding trait in common, PERSISTENCE!
If you are keenly interested in studying the strange power
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which gives potency to PERSISTENCE, read a biography of
Mohammed, especially the one by Essad Bey. This brief review of
that book, by Thomas Sugrue, in the Herald-Tribune, will provide a
preview of the rare treat in store for those who take the time to read
the entire story of one of the most astounding examples of the
power of PERSISTENCE known to civilization.
THE LAST GREAT PROPHET
Reviewed by Thomas Sugrue
“Mohammed was a prophet, but he never performed a miracle.
He was not a mystic; he had no formal schooling; he did not begin
his mission until he was forty. When he announced that he was the
Messenger of God, bringing word of the true religion, he was
ridiculed and labeled a lunatic. Children tripped him and women
threw filth upon him. He was banished from his native city, Mecca,
and his followers were stripped of their worldly goods and sent into
the desert after him. When he had been preaching ten years he had
nothing to show for it but banishment, poverty and ridicule. Yet
before another ten years had passed, he was dictator of all Arabia,
ruler of Mecca, and the head of a New World religion which was to
sweep to the Danube and the Pyrenees before exhausting the
impetus he gave it. That impetus was three-fold: the power of
words, the efficacy of prayer and man’s kinship with God.
“His career never made sense. Mohammed was born to
impoverished members of a leading family of Mecca. Because
Mecca, the crossroads of the world, home of the magic stone called
the Caaba, great city of trade and the center of trade routes, was
unsanitary, its children were sent to be raised in the desert by
Bedouins. Mohammed was thus nurtured, drawing strength and
health from the milk of nomad, vicarious mothers. He tended sheep
and soon hired out to a rich widow as leader of her caravans. He
traveled to all parts of the Eastern World, talked with many men of
diverse beliefs and observed the decline of Christianity into warring
sects. When he was twenty-eight, Khadija, the widow, looked upon
him with favor, and married him. Her father would have objected to
such a marriage, so she got him drunk and held him up while he
gave the paternal blessing. For the next twelve years Mohammed
lived as a rich and respected and very shrewd trader. Then he took
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to wandering in the desert, and one day he returned with the first
verse of the Koran and told Khadija that the archangel Gabriel had
appeared to him and said that he was to be the Messenger of God.
“The Koran, the revealed word of God, was the closest thing to
a miracle in Mohammed’s life. He had not been a poet; he had no
gift of words. Yet the verses of the Koran, as he received them and
recited them to the faithful, were better than any verses which the
professional poets of the tribes could produce. This, to the Arabs,
was a miracle. To them the gift of words was the greatest gift, the
poet was all-powerful. In addition the Koran said that all men were
equal before God, that the world should be a democratic state—
Islam. It was this political heresy, plus Mohammed’s desire to
destroy all the 360 idols in the courtyard of the Caaba, which
brought about his banishment. The idols brought the desert tribes
to Mecca, and that meant trade. So the business men of Mecca, the
capitalists, of which he had been one, set upon Mohammed. Then
he retreated to the desert and demanded sovereignty over the world.
“The rise of Islam began. Out of the desert came a flame which
would not be extinguished—a democratic army fighting as a unit
and prepared to die without wincing. Mohammed had invited the
Jews and Christians to join him; for he was not building a new
religion. He was calling all who believed in one God to join in a
single faith. If the Jews and Christians had accepted his invitation
Islam would have conquered the world. They didn’t. They would not
even accept Mohammed’s innovation of humane warfare. When the
armies of the prophet entered Jerusalem not a single person was
killed because of his faith. When the crusaders entered the city,
centuries later, not a Moslem man, woman, or child was spared.
But the Christians did accept one Moslem idea—the place of
learning, the university.”
POWER OF THE MASTER MIND
THE DRIVING FORCE
The Ninth Step toward Riches
POWER is essential for success in the accumulation of money.
PLANS are inert and useless, without sufficient POWER to
translate them into ACTION. This chapter will describe the method
by which an individual may attain and apply POWER.
POWER may be defined as “organized and intelligently directed
KNOWLEDGE.” Power, as the term is here used, refers to
ORGANIZED effort, sufficient to enable an individual to transmute
DESIRE into its monetary equivalent. ORGANIZED effort is
produced through the coordination of effort of two or more people,
who work toward a DEFINITE end, in a spirit of harmony.
POWER IS REQUIRED FOR THE ACCUMULATION OF MONEY!
POWER IS NECESSARY FOR THE RETENTION OF MONEY AFTER
IT HAS BEEN ACCUMULATED!
Let us ascertain how power may be acquired. If power is
“organized knowledge,” let us examine the sources of knowledge:
a. INFINITE INTELLIGENCE. This source of knowledge may
be contacted through the procedure described in another
chapter, with the aid of Creative Imagination.
b. ACCUMULATED EXPERIENCE. The accumulated
experience of man, (or that portion of it which has been
organized and recorded), may be found in any well-equipped
public library. An important part of this accumulated experience
is taught in public schools and colleges, where it has been
classified and organized.
c. EXPERIMENT AND RESEARCH. In the field of science,
and in practically every other walk of life, men are gathering,
classifying, and organizing new facts daily. This is the source to
which one must turn when knowledge is not available through
“accumulated experience.” Here, too, the Creative Imagination
must often be used.
Knowledge may be acquired from any of the foregoing sources.
It may be converted into POWER by organizing it into definite
PLANS and by expressing those plans in terms of ACTION.
Examination of the three major sources of knowledge will
readily disclose the difficulty an individual would have, if he
depended upon his efforts alone, in assembling knowledge and
expressing it through definite plans in terms of ACTION. If his plans
are comprehensive, and if they contemplate large proportions, he
must, generally, induce others to cooperate with him, before he can
inject into them the necessary element of POWER.
GAINING POWER THROUGH THE ‘‘MASTER MIND”
The “Master Mind” may be defined as: “Coordination of
knowledge and effort, in a spirit of harmony, between two or more
people, for the attainment of a definite purpose.”
No individual may have great power without availing himself of
the “Master Mind.” In a preceding chapter, instructions were given
for the creation of PLANS for the purpose of translating DESIRE
into its monetary equivalent. If you carry out these instructions
with PERSISTENCE and intelligence, and use discrimination in the
selection of your “Master Mind” group, your objective will have been
half-way reached, even before you begin to recognize it.
So you may better understand the “intangible” potentialities of
power available to you, through a properly chosen “Master Mind”
group, we will here explain the two characteristics of the Master
Mind principle, one of which is economic in nature, and the other
psychic. The economic feature is obvious. Economic advantages
may be created by any person who surrounds himself with the
advice, counsel, and personal cooperation of a group of men who
are willing to lend him wholehearted aid, in a spirit of PERFECT
HARMONY. This form of cooperative alliance has been the basis of
nearly every great fortune. Your understanding of this great truth
may definitely determine your financial status.
The psychic phase of the Master Mind principle is much more
abstract, much more difficult to comprehend, because it has
reference to the spiritual forces with which the human race, as a
whole, is not well acquainted. You may catch a significant sug-
gestion from this statement: “No two minds ever come together
without, thereby, creating a third, invisible, intangible force which
may be likened to a third mind.”
Keep in mind the fact that there are only two known elements
in the whole universe, energy and matter. It is a well known fact
that matter may be broken down into units of molecules, atoms,
and electrons. There are units of matter which may be isolated,
separated, and analyzed.
Likewise, there are units of energy.
The human mind is a form of energy, a part of it being spiritual
in nature. When the minds of two people are coordinated in a
SPIRIT OF HARMONY, the spiritual units of energy of each mind
form an affinity, which constitutes the “psychic” phase of the
The Master Mind principle, or rather the economic feature of it,
was first called to my attention by Andrew Carnegie, over twenty-
five years ago. Discovery of this principle was responsible for the
choice of my life’s work.
Mr. Carnegie’s Master Mind group consisted of a staff of
approximately fifty men, with whom he surrounded himself, for the
DEFINITE PURPOSE of manufacturing and marketing steel. He
attributed his entire fortune to the POWER he accumulated through
this “Master Mind.”
Analyze the record of any man who has accumulated a great
fortune, and many of those who have accumulated modest fortunes,
and you will find that they have either consciously, or
unconsciously employed the “Master Mind” principle.
GREAT POWER CAN BE ACCUMULATED THROUGH NO
ENERGY is Nature’s universal set of building blocks, out of
which she constructs every material thing in the universe, including
man, and every form of animal and vegetable life. Through a
process which only Nature completely understands, she translates
energy into matter.
Nature’s building blocks are available to man, in the energy
involved in THINKING! Man’s brain may be compared to an electric
battery. It absorbs energy from the ether, which permeates every
atom of matter, and fills the entire universe.
It is a well known fact that a group of electric batteries will
provide more energy than a single battery. It is also a well known
fact that an individual battery will provide energy in proportion to
the number and capacity of the cells it contains.
The brain functions in a similar fashion. This accounts for the
fact that some brains are more efficient than others, and leads to
this significant statement—a group of brains coordinated (or con-
nected) in a spirit of harmony, will provide more thought-energy
than a single brain, just as a group of electric batteries will provide
more energy than a single battery.
Through this metaphor it becomes immediately obvious that
the Master Mind principle holds the secret of the POWER wielded by
men who surround themselves with other men of brains.
There follows, now, another statement which will lead still
nearer to an understanding of the psychic phase of the Master Mind
principle: When a group of individual brains are coordinated and
function in Harmony, the increased energy created through that
alliance, becomes available to every individual brain in the group.
It is a well known fact that Henry Ford began his business
career under the handicap of poverty, illiteracy, and ignorance. It is
an equally well known fact that, within the inconceivably short
period of ten years, Mr. Ford mastered these three handicaps, and
that within twenty-five years he made himself one of the richest
men in America. Connect with this fact, the additional knowledge
that Mr. Ford’s most rapid strides became noticeable, from the time
he became a personal friend of Thomas A. Edison, and you will
begin to understand what the influence of one mind upon another
can accomplish. Go a step farther, and consider the fact that Mr.
Ford’s most outstanding achievements began from the time that he
formed the acquaintances of Harvey Firestone, John Burroughs,
and Luther Burbank, (each a man of great brain capacity), and you
will have further evidence that POWER may be produced through
friendly alliance of minds.
There is little if any doubt that Henry Ford is one of the best
informed men in the business and industrial world. The question of
his wealth needs no discussion. Analyze Mr. Ford’s intimate per-
sonal friends, some of whom have already been mentioned, and you
will be prepared to understand the following statement:— “Men take
on the nature and the habits and the POWER OF THOUGHT of
those with whom they associate in a spirit of sympathy and
Henry Ford whipped poverty, illiteracy, and ignorance by
allying himself with great minds, whose vibrations of thought he
absorbed into his own mind. Through his association with Edison,
Burbank, Burroughs, and Firestone, Mr. Ford added to his own
brain power, the sum and substance of the intelligence, experience,
knowledge, and spiritual forces of these four men. Moreover, he ap-
propriated, and made use of the Master Mind principle through the
methods of procedure described in this book.
This principle is available to you!
We have already mentioned Mahatma Gandhi. Perhaps the
majority of those who have heard of Gandhi, look upon him as
merely an eccentric little man, who goes around without formal
wearing apparel, and makes trouble for the British Government.
In reality, Gandhi is not eccentric, but HE IS THE MOST
POWERFUL MAN NOW LIVING.
(Estimated by the number of his followers and their faith in
their leader.) Moreover, he is probably the most powerful man who
has ever lived. His power is passive, but it is real.
Let us study the method by which he attained his stupendous
POWER. It may be explained in a few words. He came by POWER
through inducing over two hundred million people to coordinate,
with mind and body, in a spirit of HARMONY, for a DEFINITE
In brief, Gandhi has accomplished a MIRACLE, for it is a
miracle when two hundred million people can be induced—not
forced—to cooperate in a spirit of HARMONY, for a limitless time. If
you doubt that this is a miracle, try to induce ANY TWO PEOPLE to
cooperate in a spirit of harmony for any length of time.
Every man who manages a business knows what a difficult
matter it is to get employees to work together in a spirit even
remotely resembling HARMONY.
The list of the chief sources from which POWER may be
attained is, as you have seen, headed by INFINITE INTELLIGENCE.
When two or more people coordinate in a spirit of HARMONY, and
work toward a definite objective, they place themselves in position,
through that alliance, to absorb power directly from the great
universal storehouse of Infinite Intelligence. This is the greatest of
all sources of POWER. It is the source to which the genius turns. It
is the source to which every great leader turns, (whether he may be
conscious of the fact or not).
The other two major sources from which the knowledge,
necessary for the accumulation of POWER, may be obtained are no
more reliable than the five senses of man. The senses are not
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