Strangely, the story of this unusual experience was told to the
author in the old mill, on the very spot where the uncle took his
whipping. Strangely, too, I had devoted nearly a quarter of a
century to the study of the power which enabled an ignorant,
illiterate colored child to conquer an intelligent man.
As we stood there in that musty old mill, Mr. Darby repeated
the story of the unusual conquest, and finished by asking, “What
can you make of it? What strange power did that child use, that so
completely whipped my uncle?”
The answer to his question will be found in the principles
described in this book. The answer is full and complete. It contains
details and instructions sufficient to enable anyone to understand,
and apply the same force which the little child accidentally
Keep your mind alert, and you will observe exactly what
strange power came to the rescue of the child, you will catch a
glimpse of this power in the next chapter. Somewhere in the book
you will find an idea that will quicken your receptive powers, and
place at your command, for your own benefit, this same irresistible
power. The awareness of this power may come to you in the first
chapter, or it may flash into your mind in some subsequent chap-
ter. It may come in the form of a single idea. Or, it may come in the
nature of a plan, or a purpose. Again, it may cause you to go back
into your past experiences of failure or defeat, and bring to the
surface some lesson by which you can regain all that you lost
After I had described to Mr. Darby the power unwittingly used
by the little colored child, he quickly retraced his thirty years of
experience as a life insurance salesman, and frankly acknowledged
that his success in that field was due, in no small degree, to the
lesson he had learned from the child.
Mr. Darby pointed out: “every time a prospect tried to bow me
out, without buying, I saw that child standing there in the old mill,
her big eyes glaring in defiance, and I said to myself, ‘I’ve gotta
make this sale.’ The better portion of all sales I have made, were
made after people had said ‘NO’.”
He recalled, too, his mistake in having stopped only three feet
from gold, “but,” he said, “that experience was a blessing in
disguise. It taught me to keep on keeping on, no matter how hard
the going may be, a lesson I needed to learn before I could succeed
This story of Mr. Darby and his uncle, the colored child and
the gold mine, doubtless will be read by hundreds of men who make
their living by selling life insurance, and to all of these, the author
wishes to offer the suggestion that Darby owes to these two
experiences his ability to sell more than a million dollars of life
insurance every year.
Life is strange, and often imponderable! Both the successes
and the failures have their roots in simple experiences. Mr. Darby’s
experiences were commonplace and simple enough, yet they held
the answer to his destiny in life, therefore they were as important
(to him) as life itself. He profited by these two dramatic experiences,
because he analyzed them, and found the lesson they taught. But
what of the man who has neither the time, nor the inclination to
study failure in search of knowledge that may lead to success?
Where, and how is he to learn the art of converting defeat into
stepping stones to opportunity?
In answer to these questions, this book was written.
The answer called for a description of thirteen principles, but
remember, as you read, the answer you may be seeking, to the
questions which have caused you to ponder over the strangeness of
life, may be found in your own mind, through some idea, plan, or
purpose which may spring into your mind as you read.
One sound idea is all that one needs to achieve success. The
principles described in this book, contain the best, and the most
practical of all that is known, concerning ways and means of
creating useful ideas.
Before we go any further in our approach to the description of
these principles, we believe you are entitled to receive this
important suggestion….WHEN RICHES BEGIN TO COME THEY
COME SO QUICKLY, IN SUCH GREAT ABUNDANCE, THAT ONE
WONDERS WHERE THEY HAVE BEEN HIDING DURING ALL
THOSE LEAN YEARS. This is an astounding statement, and all the
more so, when we take into consideration the popular belief, that
riches come only to those who work hard and long.
When you begin to THINK AND GROW RICH, you will observe
that riches begin with a state of mind, with definiteness of purpose,
with little or no hard work. You, and every other person, ought to be
interested in knowing how to acquire that state of mind which will
attract riches. I spent twenty-five years in research, analyzing more
than 25,000 people, because I, too, wanted to know “how wealthy
men become that way.
Without that research, this book could not have been written.
Here take notice of a very significant truth, viz:
The business depression started in 1929, and continued on to
an all time record of destruction, until sometime after President
Roosevelt entered office. Then the depression began to fade into
nothingness. Just as an electrician in a theatre raises the lights so
gradually that darkness is transmuted into light before you realize
it, so did the spell of fear in the minds of the people gradually fade
away and become faith.
Observe very closely, as soon as you master the principles of
this philosophy, and begin to follow the instructions for applying
those principles, your financial status will begin to improve, and
everything you touch will begin to transmute itself into an asset for
your benefit. Impossible? Not at all!
One of the main weaknesses of mankind is the average man’s
familiarity with the word “impossible.” He knows all the rules which
will NOT work. He knows all the things which CANNOT be done.
This book was written for those who seek the rules which have
made others successful, and are willing to stake everything on those
A great many years ago I purchased a fine dictionary. The first
thing I did with it was to turn to the word “impossible,” and neatly
clip it out of the book. That would not be an unwise thing for you to
Success comes to those who become SUCCESS CONSCIOUS.
Failure comes to those who indifferently allow themselves to
become FAILURE CONSCIOUS.
The object of this book is to help all who seek it, to learn the
art of changing their minds from FAILURE CONSCIOUSNESS to
Another weakness found in altogether too many people, is the
habit of measuring everything, and everyone, by their own
impressions and beliefs. Some who will read this, will believe that
no one can THINK AND GROW RICH. They cannot think in terms of
riches, because their thought habits have been steeped in poverty,
want, misery, failure, and defeat.
These unfortunate people remind me of a prominent Chinese,
who came to America to be educated in American ways. He
attended the University of Chicago. One day President Harper met
this young Oriental on the campus, stopped to chat with him for a
few minutes, and asked what had impressed him as being the most
noticeable characteristic of the American people.
“Why,” the Chinaman exclaimed, “the queer slant of your eyes.
Your eyes are off slant!”
What do we say about the Chinese?
We refuse to believe that which we do not understand. We
foolishly believe that our own limitations are the proper measure of
limitations. Sure, the other fellow’s eyes are “off slant,” BECAUSE
THEY ARE NOT THE SAME AS OUR OWN.
Millions of people look at the achievements of Henry Ford,
after he has arrived, and envy him, because of his good fortune, or
luck, or genius, or whatever it is that they credit for Ford’s fortune.
Perhaps one person in every hundred thousand knows the secret of
Ford’s success, and those who do know are too modest, or too
reluctant, to speak of it, because of its simplicity. A single
transaction will illustrate the “secret” perfectly.
A few years back, Ford decided to produce his now famous V-8
motor. He chose to build an engine with the entire eight cylinders
cast in one block, and instructed his engineers to produce a design
for the engine. The design was placed on paper, but the engineers
agreed, to a man, that it was simply impossible to cast an eight-
cylinder gas engine block in one piece.
Ford said, “Produce it anyway.”
“But,” they replied, “it’s impossible!”
“Go ahead,” Ford commanded, “and stay on the job until you
succeed no matter how much time is required.”
The engineers went ahead. There was nothing else for them to
do, if they were to remain on the Ford staff. Six months went by,
nothing happened. Another six months passed, and still nothing
happened. The engineers tried every conceivable plan to carry out
the orders, but the thing seemed out of the question; “impossible!”
At the end of the year Ford checked with his engineers, and
again they informed him they had found no way to carry out his
“Go right ahead,” said Ford, “I want it, and I’ll have it.”
They went ahead, and then, as if by a stroke of magic, the
secret was discovered.
The Ford DETERMINATION had won once more!
This story may not be described with minute accuracy, but the
sum and substance of it is correct. Deduce from it, you who wish to
THINK AND GROW RICH, the secret of the Ford millions, if you can.
You’ll not have to look very far.
Henry Ford is a success, because he understands, and applies
the principles of success. One of these is DESIRE: knowing what
one wants. Remember this Ford story as you read, and pick out the
lines in which the secret of his stupendous achievement have been
described. If you can do this, if you can lay your finger on the
particular group of principles which made Henry Ford rich, you can
equal his achievements in almost any calling for which you are
YOU ARE “THE MASTER OF YOUR FATE, THE CAPTAIN OF YOUR
When Henley wrote the prophetic lines, “I am the Master of my
Fate, I am the Captain of my Soul,” he should have informed us
that we are the Masters of our Fate, the Captains of our Souls,
because we have the power to control our thoughts.
He should have told us that the ether in which this little earth
floats, in which we move and have our being, is a form of energy
moving at an inconceivably high rate of vibration, and that the ether
is filled with a form of universal power which ADAPTS itself to the
nature of the thoughts we hold in our minds; and INFLUENCES us,
in natural ways, to transmute our thoughts into their physical
If the poet had told us of this great truth, we would know WHY
IT IS that we are the Masters of our Fate, the Captains of our Souls.
He should have told us, with great emphasis, that this power makes
no attempt to discriminate between destructive thoughts and
constructive thoughts, that it will urge us to translate into physical
reality thoughts of poverty, just as quickly as it will influence us to
act upon thoughts of riches.
He should have told us, too, that our brains become
magnetized with the dominating thoughts which we hold in our
minds, and, by means with which no man is familiar, these
“magnets” attract to us the forces, the people, the circumstances of
life which harmonize with the nature of our dominating thoughts.
He should have told us, that before we can accumulate riches
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