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Now it’s your turn to try!
25
On Your Mark
Use this workbook to practice writing your own achievement statements.
Action: _______________________________________________________
Setting: ______________________________________________________
Skills: ________________________________________________________
_____________________________________________________________
_____________________________________________________________
Results: ______________________________________________________
_____________________________________________________________
_____________________________________________________________
Situation (job, academic, personal): _______________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
Statement: ____________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
Write Your Own Achievement Statements
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Exercise 3: Objective Statement
26
On Your Mark
Part I
An objective statement can help you clarify and convey your immediate career
goals. Write down the kinds of positions, types of organizations or settings, and
which skills you want to use or develop in your next job.
Position Desired:______________________________________________
Setting: ______________________________________________________
Skills or Goals:________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
Part II
Now practice putting the information generated in Part I of this exercise into
objective statements you can use in your resume or cover letter. Below are some
suggested phrases to get you started.
Seeking a challenging __________________ position in the __________
field, that offers an opportunity to ______________________________
_____________________________________________________________
_____________________________________________________________.
Writing an Objective Statement
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27
On Your Mark
To use my ________________, ________________, and ______________
skills in a position as a ________________.
_____________________________________________________________
_____________________________________________________________
A career position that would build on my experiences as _____________,
while contributing to ________________.
_____________________________________________________________
_____________________________________________________________
Seeking an entry-level opportunity in ________________________.
_____________________________________________________________
_____________________________________________________________
To provide ____________ to an organization that ______________.
_____________________________________________________________
_____________________________________________________________
Writing an Objective Statement . . . continued
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Exercise 4: Job Description
Now that you are able to identify your skills, create active achievement statements,
and clearly state your career objectives or goals, you are almost ready to respond
effectively to the job openings that interest you. The final crucial step is to become
an expert at identifying employers’ needs and demonstrating the correspondence
of those needs to what you bring to the table.
Convincing employers that you have relevant qualifications greatly increases
your chances for getting an interview. Respond to as much of the job listing as
possible by creating a checklist of the employer’s stated needs, and matching it
as directly as possible to the descriptions in your cover letter and resume.
Analyzing a Job Description
Have a look at the following sample, based on a real advertisement on an
online job board. The italicized words form the basis for shaping your
application materials.
28
On Your Mark
Sports Marketing Internship 
Are you interested in a career in marketing? Have you recently completed a
marathon, triathlon, century ride or are you just an avid sports participant? We
are looking for an energetic, active person to join our marketing team in a
summer internship that will be rewarding, educational, and will provide all of
the excitement of crossing the finish line after months of training! 
About the Internship:
The intern will assist in general marketing tasks from program creation and
implementation to preparing materials for programs/events. He/she will help out
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29
On Your Mark
with general marketing office duties, and will help out at field and in-store events.
The marketing intern will have some in-store tasks as well, in order to learn all
aspects of marketing in a retail environment. Some roles and responsibility will
fluctuate as help is needed in other areas.
Qualifications:
• A background in marketing, with related experience 
• An active lifestyle 
• Excellent communication skills 
• Outgoing and energetic (a “people” person) 
• MS Office skills 
• Illustrator 
About Our Company:
We are a small, innovative, and growing company with a retail store and an online
site. We cater to athletes of all levels and provide the best brands in sports
apparel at great prices. Our grass roots marketing strategy keeps us very well
connected to the active community, and we are always on the go. However, we are
much more than just a store with weekly programs and events geared toward
educating and benefiting our customers. Our team members are as active as our
customers, participating in events right next to them. For more information
please see our website.
Schedule will be 20–30 hours a week, with some evening and/or weekend event
work. You MUST have a flexible schedule! 
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Here’s what the perfect candidate looks like:
Goals: career in marketing, learn about all aspects of retail marketing
Personal qualities: energetic, active, flexible, outgoing, good communicator,
sports lover
Experiences that reflect the ability to assist others, create, implement, serve
at events, work as part of a team, utilize computers, understand sports
Interested in the company because: innovative, growing, customer-focused,
team-oriented, energetic, and active environment
To demonstrate that your interests, goals, and skills are exactly what the
employer is looking for, feel free to use the same words found in the job
posting in your cover letter or resume. Synonyms work well, too.
30
On Your Mark
31
On Your Mark
Now you give it a try. Print out a job posting that catches your eye. Highlight or
circle the relevant words and phrases, and use them to fill in the spaces below.
Goals: ________________________________________________________
_____________________________________________________________
_____________________________________________________________
Personal qualities: ______________________________________________
_____________________________________________________________
_____________________________________________________________
Experiences that reflect ability to: ______________________________
_____________________________________________________________
_____________________________________________________________
Interested in the company because: _______________________________
_____________________________________________________________
_____________________________________________________________
Practice Analyzing a Job Description
Time to Get Cookin’
•  Customizing Cover Letters
•  General Formatting Guidelines
•  Sample Cover Letters
33
Time to Get Cookin’
Customizing Cover Letters
By now, you should know which ingredients make up an appealing job
application. If you are going to prepare an irresistible entrée, you’ll need to
have an understanding of the employers’ “taste” in employees—qualifications,
skills, and fit with the corporate culture—and you’ll need to know what’s in
your pantry—the achievements and skills available to you for seasoning your
application. The prep work is done. Now it’s time to get cooking. Fortunately,
when it comes to cover letters, there is a basic recipe to follow. Once you learn
it, you’ll be able to vary your approach to suit each position, industry, and
employers’ preferences.
There are two basic types of cover letters: Those developed to respond to a
specific job opening and those that serve as letters of introduction. The latter is
sometimes called a broadcast letter, and it can function like a “cold call” to
develop opportunities where no immediate job opening may already exist. Like
a good appetizer, all cover letters have one main purpose: to whet the reader’s
appetite, get them interested enough to move on to your resume and subse-
quently want to interview you. In many cases, the cover letter is the first thing
the employer encounters about you, so make this first impression a good one.
If the letter does not have a hook that makes the reader curious to know more,
your resume will not even get a glance.
While your cover letters should follow a basic structure, it’s best to avoid
creating a form letter. After developing a basic outline, your goal is to entice
employers with a clear, concise, and well thought-out summary that suggests
you offer exactly what they need.
34
Time to Get Cookin’
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