33
91
to other players, or providing leaderboards, are
ways of encouraging players to compete. Due to po-
tentially problematic consequences of competition,
which can result in unethical behavior, low coopera-
tion and low collaboration, or disadvantaging certain
player demographics such as women, current gamifi-
cation designs try to refrain from using this element.
Another approach to gamification is to make existing
tasks feel more like games. Some techniques used
in this approach include adding meaningful choice,
onboarding with a tutorial, increasing challenge, and
adding narrative.
Motivating with real-life incentives
Real-life incentives go an even longer way than
online ones. Company-wide recognition, both online
and offline, offers psychological motivation to com-
plete the training. Arrange a pre-course meeting
with prospective trainees to develop commitment
and support from each other. Request from “celeb-
rity employees” to be facilitators. In this pre-course
meeting, introduce the featured employee/facilita-
tor and talk about how he/she has achieved his/her
current status. It is not surprising to reveal to your
trainees, that the main route to their prestige and
success is life-long learning. Inspiring individuals like
these, will definitely kick-start your training program
and provide a higher course-completion rate. Also,
featured employees offer invaluable input to course
improvement as well as communication support
for the trainees. In their presence, a “pledge” to
complete the course is automatically generated.
Market | How to reward users?
