Expression Web 4.0 Tutorials from Install to Publish and More
What Is Search Engine Optimization - SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web
site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or
"algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may
deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list,
the more visitors it will receive from the search engine. SEO may target different kinds of search,
including image search, local search, video search and industry-specific vertical search engines. This
gives a web site web presence. ~ from Wikipedia
Search Engine Optimization (SEO) refers to a collection of techniques to improve your site's ranking in
search engines, be it Google, Yahoo, or any of the others.
One of the new features of Expression Web 4.0 includes Search Engine Optimization tools. The SEO
Checker feature of Expression Web helps you understand and apply search engine ranking best practices
to obtain the highest possible search engine ranking.
The SEO Checker analyzes specific areas of your site and specific elements in the individual pages of
your site. Using the following guidelines can help improve the search-engine ranking of your site.
IMPORTANT: Before you attempt to use the SEO Checker and SEO Report
, I encourage you to learn at
least the basics of Search Engine Optimization by following some of the basic tips listed in the article
How Does Search Engine Optimization (SEO) Work?
A user goes online and types keywords into the search engine of his choice - Google, Yahoo, or Bing.
The user may be looking for information such as how to design a web page or a product like a new
wireless router. The search engine then returns a list of pages, with each ranked according to its
relevance to the user's search query. Search engines use a web crawler or spider to discover and index
pages. An important task for you, the web developer is to make sure that search engine crawlers can
find and index information on your page so that a search query will guide users to that page.
Pages that have been optimized for search engines follow coding practices that provide relevant
information to search engines quickly. Read How Search Engines Read Web Pages
As you work with each page, you need to do YOUR research as to what keywords users search for. Some
tools you can use for your research include:
FREE keyword suggestion tool
Basic Search Engine Optimization Techniques