Mobile Friendly Email Design Page 19
Taking the time to create a mobile optimised template versus the
time required to create a responsive template varies.
But the best case scenario is to use both approaches together.
That way if media queries aren’t supported in a speciﬁc client, your
email will still look great.
Mobile devices aren’t going away - do
something about it
It’s worth investing the time now whether that means optimising
your email templates or going responsive, so that you can
immediately start reaping the beneﬁts.
Regardless of if you have 5%, 10%, 15% of opens occurring on mobile
devices it’s safe to say that number will continue to grow.
It makes sense to bite the bullet now so that existing mobile users
can interact with your emails with ease. And it will mean you’re
prepared for the future.
Use Design and Responsive Templates
Image source: Responsive email design, eConsultancy, 2013