Expression Web 4.0 Tutorials from Install to Publish and More
The <a> tag appears to contain generic text, such as "link" or "click here." If a hyperlink points to content
that is relevant to the site, the search ranking of the site may be reduced unless the anchor text
accurately describes the target of the hyperlink. Search engines use the contents of <a> tags to provide
details about the page to which the <a> tag links.
Many of this type of Problem Summary message relates to my menu which has to be short to fit in the
allotted space. What can I do to help the search engines? I add a title attribute
to the hyperlink. While
this will not change the SEO Report problem summary listing, it will help the search engines understand
what the text link points too.
The description for the page is missing.
Problem Summary message reads: "The description is missing."
If I click on the 'Help Topic', I get the following explanation:
Because search engines typically display the content of the <meta name="description"> tag in search
results, each page should have a single, unique description that accurately describes the contents of the
Since the Page label column indicates the problem is with one of my included menus, it is not one I need
to be concerned about. However, you should make sure that all your pages that should have a page
Hyperlinks that point to a directory should end in a slash (/)
Problem Summary message reads: "Hyperlinks that point to a directory should end in a slash (/)"
The Problem Details explain that most pages in a site contain at least one hyperlink to a URL that points
to a directory (such as www.expression-web-tutorials.com/ew4/). If several hyperlinks in which the URL
target is the same directory are formatted differently, they may be treated as separate links. What is
delivered to the browser in the default page for that directory i.e. index.html or default.html
The <meta name="keywords"> tag contents are too short
Problem Summary message reads: file-name.html, line #: The contents of the <meta
name="keywords"> tag are too short. If the contents of the <meta name="keywords"> tag are too short,
search engines may not consider them to be relevant. Consider lengthening the contents of the <meta
Support for the keyword meta tag
has dwindled and Google no longer uses this tag in ranking web
search results. If you choose to use it, limit it to 150 characters including spaces, and include only those
words you use in your content.
The <title> tag contents are not unique within the site
Search engines use the contents of the <title> tag
both to provide some of the details about the site
contents and to provide specific details about the contents of a page. Each page should have a single,