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Business
Tracking conversions | 7
Tracking conversions
Conversion tracking helps you
understand how your Promoted Pins
are performing and what they’re
doing for your business.
A conversion is when someone
does something on your website,
like sign up for your newsletter or
buy a product. Track your Promoted
Pins to see how they’re affecting
conversions with a conversion tag,
a simple bit of code that you add to
your web pages.
Conversion types
You can track up to four different types of actions on
your site. Using multiple conversion tags can help you
track your progress against different objectives for your
Promoted Pins.
Page visits:
A visit to a page on your site
Sign ups:
A signup for a newsletter, email, etc. from your site
Checkouts:
A purchase of a product or service from your site
Custom conversions:
Customizable to any action you want to track
Because we aggregate conversions by conversion type
in ads reporting, we recommend you create, at most, one
tag for each conversion type.
Types of actions to track
We track conversions against three types of high-intent
actions on Pinterest. You can adjust the attribution
window (1, 7, 14, 30 and 60 days) for each type of
Pinterest action.
Clicks:
When someone on Pinterest clicks your Pin and goes to
your site (leaving Pinterest)
Repins + closeups:
When someone repins your Pin or clicks to see it close-
up (staying on Pinterest)
Views:
When somebody sees your Pin on a Pinterest feed
You can also view existing tags to see whether or not
they’ve been verified (have been implemented and fired
correctly) and make any changes as well.
Tip: Pass order value and quantity through the
conversion tag. The additional data provides greater
visibility into performance and helps you evaluate and
optimize Promoted Pins in a more meaningful way.
Tip: Engagement is different on Pinterest compared
to other platforms. Because people use Pinterest to
plan, every closeup, repin and click is a strong signal of
consideration and intent.
Pins last forever. Repins generate even more earned
impressions, engagements and conversions on your site.