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Conversion Tracking works by placing a small snippet of code onto one
page of your website that you wish to track. This may be the ‘Thank you
for your purchase’ page if you wish to track sales. If someone then clicks
on one of your AdWords ads, visits your site and completes a purchase,
this triggers the code on your ‘Thank you’ page. We then attribute a
conversion to the keyword in your account that the visitor used to search
Conversion Tracking is a free reporting tool
available within your Google AdWords account
that shows you the return you are getting from
AdWords. It is an easy and useful way to see just
how eﬀective your campaigns are at producing
sales or leads on your site. It allows you to be
smarter about where you spend your budget
resulting in more proﬁt from your online spend.
Why use Conversion Tracking?
ROI Reporting: You beneﬁt from clear reports within your
AdWords account which show what return you are getting from
your advertising investment. See exactly where you are making
a proﬁt and which keywords are driving the most sales or leads
on your website.
Informed bid decisions: Knowing which clicks result in sales
or leads allows you to make informed decisions about where
you spend your advertising budget. Bid on keywords based on
the proﬁt, rather than the clicks, they generate for you.
Easy to setup: To set up Conversion Tracking, locate a small
piece of tracking code within your AdWords account under the
‘Conversion Tracking’ section. This code needs to be placed
on just one page of your website html and you then have the
beneﬁt of conversion statistics down to the keyword level within
your AdWords account.
How it works
The quick, easy way to start ROI tracking