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supported in the Smart Email Builder. For example, text bolding and paragraph
justification are maintained when text is pasted into a form option, but tables are
removed.
3. If you want to format text, select it and click an option in the formatting bar.
For example, select text that you want to emphasize and click the Bold button on the
formatting bar.
4. If you want to change the justification of a paragraph or insert a symbol, click the cursor
anywhere in the paragraph and click the justification button in the formatting bar.
5. If you want to insert a symbol, click the cursor at the position where you want the symbol
to appear and click the arrow in the Insert Symbol button on the formatting bar, followed
by the symbol you want to insert.
Add or Remove Images
Images add visual interest to your message. Images can also be used for branding purposes,
such as displaying your corporate logo or products.
Add images to your email design using content blocks in the smart template. These content
blocks are available on the Content Blocks page. When you select a content block, the Smart
Email Builder displays a form for adding content. You can add one image to each Header,
Article, or Article Sidebar content block.
When adding an image, its width and height may be scaled down proportionately if these
dimensions are too large for the content block. When an image is automatically scaled down,
a warning symbol appears in the content block form:
Tip: If this symbol appears, try to reduce the file size of the image to avoid sending bloated
emails.
You add images from these source locations:
• the Campaigner Library
Because the Campaigner Library is available from Campaigner servers, you don't need
to store images in a separate, possibly less accessible, online location. If the image you
want to add isn't already in the Library, you can add it.
• a publicly accessible online location, such as your website. These images are referred to
as "external images".
Note: To customize an image for an email design, including resizing it, you can edit
it.
When working with images, it's a good idea to preview
the email design. For example, for
Header content blocks, if you've selected a theme in which an image has been predefined
and you add another image, preview the email to ensure that both images are displayed
appropriately. For more tips on working with images, see the image guidelines
.
You can delete images from an email design or from the Library to free up space for new
images. Before deleting images from the Library, ensure they aren't being used in any active
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email campaign or recipients will see broken links (or some other representation) for the
missing images.
Step to open the Content Blocks page
• If you have not already done so, click Continue from the top, right-hand corner of the
Smart Template page.
Steps to add or replace a Library image
1. On the Content Blocks page, in the preview, click a Header, Article, or Article Sidebar
content block.
2. In the content block form, click the Insert Image button.
Insert Image
3. On the Upload New Image tab, click Browse.
4. Locate the image and double-click it.
5. If the image already exists in the Library and you want to replace it with a new version,
select Update if image already exists.
6. Click Upload to the Library.
7. Click Cancel.
Steps to add an image to a content block (one image per content block)
1. Ensure the image is an appropriate size (or resolution) for email designs.
2. On the Content Blocks page, in the preview, click the content block.
3. In the content block form, click the Insert Image button.
Insert Image button
4. Do one of the following and then click Insert:
• To add an image from the Library, on the Image Source tab, click Choose an Image
from the Library and click the image name.
• To add an external image, on the Image Source tab, click Enter an external image
location and specify the location and filename (or URL) of the image, as shown in
these examples:
http://www.campaigner.com/logo.gif
http://www.mycompany.com/jeans.jpg
An easy way to specify the URL is to copy it from the source location and paste it in
this box. Alternatively, you can type the URL.
To select from recently specified URLs, click the arrow on the right-hand side of the
text box.
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5. If the image is not positioned in the content block where you want it to appear, click the
appropriate button in the Style area of the content block form.
For example, click this button to position the image in the top-right corner of the content
block:
Tip: Quickly resize the image by dragging the marker in the Size option to increase or
decrease the image dimensions. However, be aware that changing the width and height does
not change the image file size
.
Steps to delete an image from a content block
1. On the Content Blocks page, in the preview, click the content block that contains the
image.
2. Beside the Image box, click the Trash button.
Trash button
Steps to delete a Library image
1. On the Content Blocks page, in the preview, click a Header, Article, or Article Sidebar
content block.
2. In the form, click the Insert Image button.
Insert Image
3. On the Image Source tab, click Choose an Image from the Library and click the image
name.
4. Click the "x" beside the image name.
5. Click OK.
Guidelines for Images
Images are an important way to add visual interest to HTML email designs. Keep the
following guidelines in mind when using images.
Email Interface Configurations
Images are displayed only if the recipient's email interface is configured to show them. You
may want to educate your contacts, explaining to them how to configure their email interface
to display images. You can also ask contacts to add your email address to their address book
or "safe senders" list.
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39
You can preview
how an email design will appear both with and without images to recipients.
Image Format
Use web-compatible image formats: JPG, GIF, or PNG.
Image Source Location and Filename
When a recipient views an email, Campaigner accesses any images from their source
locations. For example, say that you added your corporate logo (named logo.jpg) from the
Library to the email design. When a recipient opens the email, the logo.jpg image is retrieved
from the Library for display in the email.
If logo.jpg no longer exists in the Library, the image will be missing from the email. Depending
on the email interface being used, the image may be represented in the email by a broken
link or placeholder. To avoid missing images, ensure that, for the entire life cycle of the email
campaign, its images remain available from the source locations and that the filename isn't
changed.
Number of Images and SPAM
While images can be used effectively to convey information, ensure they provide visual
impact. A good way to do this is to use a few images in the overall message, and locate the
most important image in the magic triangle
. Emails that contain more images than text may
be identified as junk mail or SPAM by some email providers. Similarly, avoid using a single
image (with little or no text) to convey your message.
Image Dimensions Relative to the Email Design
Keep the dimensions of images in proportion with the size of the email design. For example,
a product image that's 400 pixels high by 300 pixels wide may consume a significant amount
of display space in the email design, and may push more important information out of the
magic triangle.
Image Dimensions and File Size
There are two reasons to keep the file size of images to a minimum:
• The number of images you can store in the Library depends on how much space they
consume. Storing images that are larger than necessary in the Library means that you'll
be able to store fewer images.
• Sending unnecessarily large emails can annoy users, who may then choose not view it,
or worse, unsubscribe from your email communications. The most effective way to avoid
sending bloated emails is to minimize the file size of their images. Whether an email is
too large depends on the nature of the email, but as a general guideline, an email of a
few hundreds of kilobytes warrants caution. An email of a few thousand kilobytes would
be problematic for most users.
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You can reduce the file size of images using the Image Editor when adding or editing images
in the email design. For example, in the Image Editor, resize the image to smaller dimensions
or crop the image. The file size of the image will be reduced without losing much image
clarity.
Note: You can change the dimensions of an image in the email design, without using the
Image Editor. However, while the width and height of the image may be reduced, the file size
does not change.
Open an Existing Image for Editing
Edit images to customize them for an email design. You may also want to edit images to
conserve storage space in the email design or Library
. For example, resizing or cropping an
image to half its original proportions reduces the file size of an image while maintaining the
image clarity.
To edit an image, you open it in the Image editor and then make changes. For information
about making changes, see Edit Images
.
Tip: You can edit an image at the same time as you add it to a content block
.
Steps
1. On the Content Blocks page, in the preview, click the content block that contains the
image.
The Smart Email Builder displays the form for the content block in the right panel.
2. Below the Image box, click the Edit Image button.
Edit Image
Edit Images
Edit images to customize them for an email design by resizing, cropping, flipping, or rotating
them. Editing images can also help to conserve storage space in the email design or Library
.
For example, resizing or cropping an image to half its original proportions reduces the file
size of an image while maintaining the image clarity.
You edit images in the Image Editor. Several methods are available for opening an image in
this editor, depending on whether you're using the Smart Email Builder
or the Full Email
Editor
. However, the editor itself is the same once an image is open:
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All edited images are saved to the Library. If an image with the same name already exists,
you can replace it or save the edited version using a different name. If you edit an external
image, you cannot save the edited version to the original, external location.
When working with images that were resized in the email design, the Image Editor shows the
original size of the image that was inserted and the current size in the email design. These
values are displayed in the Resize area of the Image Editor, and are useful for comparison
when using the Resize options.
To ensure that edited images appear in email designs as expected, always preview emails
before sending email campaigns.
Steps to resize an image
1. Select the Resize Proportionately checkbox if you want the current proportions of the
image to be maintained when changing the width or height.
2. Do one of the following:
• In the Resize area, drag the Width or Height bar to the left to decrease the
measurement or to the right to increase it. To make incremental changes, click the
arrow at either end of the bar to change the size by one pixel.
• Type a pixel value in the Width or Height box. If you chose Resize Proportionately in
Step 1, set only the width or height value. The remaining value is determined based
on the relative proportions of the image.
Steps to crop an image
1. Click Enable Crop.
The Image Editor displays a dotted line rectangle that represents the portion of the image
that will be retained when cropping is complete.
2. With your mouse cursor, click and drag the corners of the crop box to size it, and drag the
crop box to move it over the area of the image you want to retain.
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You can drag a corner of the crop box when the cursor changes to a double-headed
arrow as you hover the cursor over the corner. To move the crop box, the cursor changes
to a four-headed arrow when hovering the cursor in the center of the box.
If you find it difficult to activate the corners or drag the crop box, you can type values in
the Crop boxes. The x and y values position the box relative to the top, left corner of the
image. The Width and Height boxes determine the size of the crop box.
3. Click Save.
Steps to flip or rotate an image
1. If the flip or rotate options aren't displayed, click the Flip and Rotate arrow.
2. Click one Flip option and one Rotate option.
For example, to only flip the image vertically, click Vertical from the Flip options and None
from the Rotate options.
Step to discard changes to the image since it was opened in the Image Editor
• Click Reset.
Steps to save the edited image to the Library
1. Do one of the following:
• If you want to replace an image that already exists with the edited image, type the
name of the existing image and select Update Library if Image Already Exists.
• If you want to save the edited image as a new image, type a new name and clear
Update Library if Image Already Exists.
2. Click Save.
Link to Related Content or Email
Add links to email designs to give recipients convenient access to related content. For
example, your corporate logo can be an image link to your website. The location or content
displayed when a recipient clicks a link is referred to as the link destination.
Note: Social media links in Social Media Sidebar and Footer content blocks are not defined
using the procedures described in this topic. These links are defined by typing the text that
represents the URL. For information, see Add Text
.
Several types of links are available. You can create
• web location links
to publicly-accessible destinations, such as your website, an online
document, or an online video tutorial.
• anchor links
to content in the same email, such as table of contents entries to their
appropriate topics.
• email links
to automatically generate email messages with a predefined email header
(which includes the sender email address and subject line).
• Quicklinks
to pre-defined Campaigner links or links you create & store.
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Tip: Keep the number of links in an email to a minimum. Providing only one or two links
allows users to focus on them, increasing the clicked through rate
.
You can edit or remove links at any time before sending the email campaign.
After you send an email campaign, Campaigner tracks recipients' activity related to web
location links to help you assess what works and what doesn’t work for your customers, in
your markets. Campaigner displays this activity in the email campaign report
for the email in
which the link is used. For example, you can view a preview of the email design showing the
percentage of recipients who clicked
each trackable link. Anchor and email links cannot be
tracked.
Once an email campaign is sent, you can only edit only link destinations for its tracked web
location links.
Note: If you add links to the contents of your subscription management forms, these links will
not be tracked.
Add Web Location Links
Web location links to publicly-accessible destinations may be represented by text or images.
For example, your corporate logo may link to your website. For each link, you can define a
tooltip, which typically provides a user-friendly description of the link destination. Depending
on the email interface, a tooltip can appear when a recipient hovers the cursor over the link.
When defining a web location link, you can change the following default options for link-
tracking:
• whether link activity is tracked. If you turn off link tracking, the email campaign report will
provide no information about activity for this link.
• the reporting name that identifies the link in the email campaign report, if link activity is
turned on. Campaigner assigns each link a default reporting name, but you may want to
change it if another name is more meaningful to you.
Steps
1. On the Content Blocks page, in the preview, click the content block.
The Smart Email Builder displays the form for the content block in the right panel.
2. Do one of the following:
• For a text link, in the form option, select the text that you want to represent the link
and click the link symbol on the Link tool from the formatting bar.
• For an image link, in the Image form option area, click the link symbol on the Link
tool.
Link tool
3. On the Hyperlink tab, in the URL box, type the link destination.
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We recommend that you use full URL format, such as:
http://www.campaigner.com
Tip: Click the Test link to open the link destination, verifying that the URL is defined
correctly.
4. For text links, if you want to change the text that represents the link or if you didn't select
text in Step 1, type the text in the Link Text box.
5. In the Tooltip box, type the user-friendly text to appear as the tooltip.
6. If you don't want to track activity for this link, clear the Track Clicks box.
7. If the Track Clicks box is selected and you want to change the reporting name, type the
new name in the Reporting Name box.
8. Click OK.
Add Anchor Links
When creating anchor links to related content in the current email, you
• mark the link destination (the location in the email you want displayed when the recipient
clicks the link) using an anchor
• define the link by specifying the name of the anchor
Optionally, you can define a tooltip, which typically provides a user-friendly description of the
link destination. Depending on the email interface, a tooltip can appear when a recipient
hovers the cursor over the link.
Steps
1. On the Content Blocks page, in the preview, click the content block.
The Smart Email Builder displays the form for the content block in the right panel.
2. Do one of the following:
• For a text link, in the form option, select the text that you want to link to and click the
link symbol on the Link tool from the formatting bar.
• For an image link, in the Image form option area, click the link symbol on the Link
tool.
Link tool
3. On the Anchor tab, type a name for the anchor (for example, Introduction).
4. Click OK to create the anchor.
5. Do one of the following:
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Documents you may be interested
Documents you may be interested
