43
sender information helps to maintain the trust relationship with your recipients that you need
to get the email delivered and opened.
Note: The From email address must be verified as legitimate before you can use it in an
email header. You can provide an email address that has not been verified, but you cannot
continue working on the email until the verification is complete. To avoid delays, we
recommend that you verify email addresses
before starting email campaigns.
The email subject should entice your customers, giving them a compelling reason to open the
email. Use a subject line that clearly reflects the purpose and content of the email. For more
information about writing good subject lines, see Ten Tips for Successful Email Marketing
.
Steps
1. On the Email Details page, in the From Name box, type a user-friendly name that your
customers will recognize (such as Campaigner).
2. In the From Address box, select the email address associated with the From Name (such
as campaigner.com).
If the email address you want to use is not listed, click Manage Email Addresses. Type
the email address and click Submit. You must wait for Campaigner to verify the email
address before you can continue.
3. In the Subject box, type a description of the email content that is accurate and interesting.
Handling Replies from Recipients
When recipients receive your email, they may reply to it. For example, recipients may want to
request more information about a promotion described in the email. These replies are
encouraging because they indicate that recipients are interested in your message.
For recipients that use the Reply option when viewing your email, you can specify several
options that determine the handling of the reply message. These options are related to the
• reply-to address (the address to which the reply will be sent)
• autoreply message that can be sent by Campaigner to acknowledge that you've received
the reply
Reply-to Address Options
When a recipient uses the Reply feature to respond to your email, another email is produced
for the response, with the return (reply-to) address automatically filled out. By default, replies
are sent to the email address provided when registering with Campaigner.
Note: You can change the address to which replies are sent, but the new address must be
verified as legitimate before you can continue working on the email. To avoid delays, we
recommend that you verify email addresses
before starting email campaigns.
By default, the reply-to address is modified so that the recipient doesn't see the actual
address to which the email will be sent. For example, cookiecompany.com may be displayed
as cookiecompany_xy453@cp20.com. As an alternative, you can choose to display the
actual email address to which replies will be sent as the return address.
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When receiving replies where the modified version of the reply-to address is used,
Campaigner filters messages to discard out-of-office alerts and gathers statistics for email
campaign reports (such as the number of replies). If you choose to display the actual email
address as the reply-to address, Campaigner won't perform these tasks.
Steps
1. On the Email Details page, in the Reply-to Address box, click the address to which
replies from recipients will be sent.
2. If the email address you want to use is not listed, do the following:
• Click Manage Email Addresses.
• Type the email address and click Submit. You must wait for Campaigner to verify the
email address before you can continue.
3. If you do not want to use a modified version of the reply-to address and track email
replies, select Do Not Track Email Replies.
Autoreply Message Options
The autoreply message is an email that Campaigner automatically sends to a recipient after
receiving their reply message to your email. Although sending an autoreply message is
optional, it's is a convenient and important way to let users know that you’ve received their
reply and when they can expect your response. For example:
Thank you for contacting us. We have received your email and will respond within the
next 24 hours.
Tip: Ensure that you follow up in the given timeframe to maintain and build on the trust that
you want with your customers.
Steps
1. On the Email Details page, in the More Options area, click Change.
2. Click Send this custom autoreply message.
3. In the From Name box, type the sender’s name (for example, Campaigner).
4. In the From Address box, click the sender’s address.
If the email address you want to use is not listed, click Manage Email Addresses. Type
the email address and click Submit. You must wait for Campaigner to verify the email
address before you can continue.
5. Type a subject that indicates what the message is about.
6. Type the message.
7. Click Save.
Steps to specify that no autoreply message is to be sent
1. On the Email Details page, in the More Options area, click Change.
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32
2. Click Do not send an autoreply message.
3. Click Save.
Provide Subscription Management Options
Campaigner automatically places a footer message at the bottom of each of your email
campaigns. This footer message is critical, as it directs your recipients to a set of
subscription management forms, where they can update their email preferences and/or
unsubscribe.
Footer Message Options
The footer message contains brief instructional text accompanied by one or more links that
direct the recipient to your subscription management forms.
Campaigner provides a default footer message (shown above). If you want to create your
own, you can do so by contacting Customer Support.
The footer message you choose will appear in the email preview
, so you can see the way it
will look in your final email design before you send your email campaign.
Steps to specify which footer message to send
1. On the Email Details page, in the More Options area, click Choose Footer Message....
The Footer Message dialog appears.
2. Choose the message that will appear at the bottom of your email campaign. Note: The
HTML and Plain Text footer messages may vary.
3. Click OK.
Subscription Management Options
The footer message links to a specific subscription management form group. Subscription
management forms provide contacts with a way to modify their subscriptions to your email
communications (such as adding themselves to or removing themselves from your various
mailing lists), to update their information, and to unsubscribe from all your email
communications.
Campaigner provides default subscription management forms. Create your own forms
to
tailor content and layout to a specific email campaign or mailing list.
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For information on subscription management forms, see Overview of Subscription
Management Forms
.
Step to specify which subscription management form group to use
• On the Email Details page, in the Subscription Management box, click the name of
the subscription management form group you want to use for the email campaign.
Reach out Through Social Sharing
Want to see this? Watch the Social Sharing
video tutorial.
Enabling the Social Sharing feature for an email campaign allows you and your subscribers
to Share With Your Network (SWYN) and extend the reach of your message, to identify your
influencers (who shares your emails the most), and to grow your email list.
Social Sharing-enabled email campaigns have two components:
• the email campaign
This is the email campaign that you create using the Smart Email Builder or the Full Email
Editor and that you send to your subscribers. To invite your recipients to share your
message, include a Share Online or specific social sharing (e.g. Like on Facebook) Quicklink
in your email design.
• the sharable online version of the email campaign
This is an online version of the Social Sharing-enabled email campaign that viewers can
access from their browser. This version is given a unique URL and is outfitted with the
Campaigner Sharebar
, which allows viewers to perform a variety of actions in response to the
email campaign, including posting about it on popular social media channels. Note: The
sharable online version of an email campaign and the view online
functionality are not the
same thing.
Enabling Social Sharing for an email campaign allows viewers to easily link to and share that
campaign from other sites or blogs. You can enable Social Sharing for HTML email
campaigns created in both the Smart Email Builder and the Full Email Editor.
Because it is meant for a wide audience, the sharable online version of a Social Sharing-
enabled email campaign does not support personalization (i.e. Merge Fields
). Any Merge
Fields included in the email campaign design will display the field's default value
when
viewed in the sharable online version.
The sharable online version of a Social Sharing-enabled email campaign remains available
until the email campaign is deleted.
Here is a sample workflow that includes the Social Sharing feature:
1. Create an email campaign.
• You must have an HTML version of the campaign. The Social Sharing feature
cannot be enabled for a plain text only email campaign.
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48
• Encourage recipients to share your email content by including a Share Online
Quicklink
in your email design. Recipients will click this link to view and share the
sharable online version of your email.
• Make it easy for your recipients to share your email content with their friends on
Facebook by adding a 'Like on Facebook' Quicklink
to your email design. Similar
Twitter, LinkedIn, and Google+ Quicklinks are also available.
2. Enable the Social Sharing feature for the email campaign.
• On Step 3 of the email campaign creation process, enable Social Sharing. Note that
there are other places
you can go to enable Social Sharing (pre-send and post-
send).
• To allow non-subscribers that view the sharable online version to join your list(s),
choose to include a sign up form when you enable Social Sharing. A convenient
button linked to the specified sign up form will appear on the Campaigner Sharebar
.
3. Send the campaign and start sharing.
• Use the Campaigner Sharebar
options yourself to post on Facebook, Twitter, or other
service.
• Link directly to the sharable online version of your email campaign.
• Tip: A quick way to publicize your email campaign is by linking to the sharable online
version from your website or blog.
4. Monitor the views you receive from different social media channels as a result of
sharing your email campaign.
• The email campaign report for the campaign you shared will feature stats on unique
visits to the sharable online version of your email campaign for each social media
channel. Choose the Social sharing activity report view to see these stats.
• Compare these stats with those from the sign up form you chose to include (if any)
on the sharable online version of your email campaign.
Note: Views and clicks on the sharable online version of your email campaign will
not be included as part of the email's campaign activity.
Learn more about
• the Campaigner Sharebar
.
• how you can track Social Sharing activity
.
See how to
• enable Social Sharing
for an email campaign.
• view the sharable online version
of a Social Sharing-enabled email campaign.
Use the Campaigner Sharebar
The Campaigner Sharebar appears at the top of the sharable online version of any email
campaign you enable Social Sharing for. The bar allows viewers to perform a variety of
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actions in response to the email campaign, including interacting with popular social media
channels.
Campaigner Sharebar
Here are the Campaigner Sharebar actions:
Like the sharable online version of the campaign on Facebook.
Tweet about the email campaign on Twitter.
Post about the email campaign on LinkedIn.
+1 the sharable online version of the campaign on Google+.
Email a link to the sharable online version of your email campaign
using your default mail client.
Print a hard copy of the sharable online version of the campaign.
Go to a sign up form. (This is optional. See details
.)
Enable Social Sharing for an Email Campaign
To share an email campaign online, you have to:
1. Enable the Social Sharing feature for the email campaign you want to share. You can do
this in any of these three ways:
• on Step 3 of the campaign creation process
.
• from the Campaign Summary page
.
• by using the Action bar
.
2. Start sharing your email campaign. Here are some ideas on how you can start the buzz:
• View the sharable online version of your email campaign
and click the Like and/or
Share buttons on the Campaigner Sharebar
to link to your email campaign on your
various social media pages.
• Include a Share Online Quicklink
in your email content. This will allow your recipients
to easily share your email campaign with their friends online.
• View the sharable online version of your email campaign
and copy the URL in the
address bar. You can paste this URL into a post on your blog, feature it in the news
section on your website, etc.
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An email campaign must be saved as a draft before you can enable Social Sharing for it.
When you update/change a Social Sharing-enabled email campaign, the sharable online
version will be updated as well. After you send a Social Sharing-enabled email campaign,
you can no longer edit the sharable online version. You cannot enable Social Sharing for an
email campaign that is in plain text format only.
When you enable Social Sharing for an email campaign, you have the option of linking a sign
up form to it. If you choose to do this, a button will be added to the Campaigner Sharebar
for
this purpose. Including a sign up form is a great way to organically grow your contacts.
Note: When you delete a sign up form that is linked to one or more Social Sharing-enabled
email campaigns, the 'Join Our List' button is automatically removed from the Campaigner
Sharebar on the sharable online version of all the affected email campaigns (including email
campaigns you've already sent, as well as those you haven't sent yet).
The Social Sharing Settings will automatically apply to all subsequent campaigns unless you
change them.
For information on Social Sharing, see Social Sharing Overview
.
Steps to enable from Step 3 of the campaign creation process
1. On Step 3 of the campaign creation process, click the Settings... button beside the
Social Sharing header.
The Social Sharing Settings dialog appears.
2. Select the Enable Sharing checkbox.
3. If you want people who view the sharable online version of your email campaign to be
able to add themselves to your contacts (unless they are already subscribed), select
the Include sign up form checkbox; otherwise, skip this step. Should you choose to
include a sign up form, you will also need to do the following:
• Choose a sign up form from the Select form drop-down. (See Sign up forms
for more information on creating these forms.)
• Provide the text that you want to appear on the button that launches the sign
up form. For example: "Join Our List!"
• A button bearing the specified text and linked to the specified sign up form will be
added to the Campaigner Sharebar.
4. Click OK.
5. To view the sharable online version of your campaign, follow these instructions
.
Steps to enable from the Campaign Summary page
1. On the Email Campaigns tab, click the email campaign name.
2. On the Campaign Summary page, locate the Social Sharing area and click Settings...
The Social Sharing Settings dialog appears.
3. Select the Enable Sharing checkbox.
4. If you want people who view the sharable online version of your online email campaign to
be able to add themselves to your contacts (unless they are already subscribed), select
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the Include sign up form checkbox; otherwise, skip this step. Should you choose to
include a sign up form, you will also need to do the following:
• Choose a sign up form from the Select form drop-down. (See Sign up forms
for
more information on creating these forms.)
• Provide the text that you want to appear on the button that launches the sign up
form. For example: "Join Our List!"
• A button bearing the specified text and linked to the specified sign up form will be
added to the Campaigner Sharebar.
5. Click OK.
6. To view the sharable online version of your campaign, follow these instructions
.
Steps to enable from the Action bar
1. Click the Email Campaigns tab.
2. Do one of the following:
•
Click the email campaign row, without clicking any links in the row.
•
Click the email campaign name.
Note: You can enable Social Sharing for only one email campaign at a time.
3. From the Action bar, click More.
4. Click Share Settings.
The Social Sharing Settings dialog appears.
5. Select the Enable Sharing checkbox.
6. If you want people who view the sharable online version of your online email campaign to
be able to add themselves to your contacts (unless they are already subscribed) via a
sign up form, select the Include sign up form checkbox; otherwise, skip this step.
Should you choose to include a sign up form, you will also need to do the following:
• Choose a sign up form from the Select form drop-down. (See Sign up forms
for
more information on creating these forms.)
• Provide the text that you want to appear on the button that launches the sign up
form.
• A button bearing the specified text and linked to the specified sign up form will be
added to the Campaigner Sharebar.
7. Click OK.
8. To view the sharable online version of your campaign, follow these instructions
.
View the Shared Online Version of Your Email Campaign
After you enable Social Sharing for an email campaign
, you can view the sharable online
version of that campaign. What you see is what viewers will see.
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42
Tip: You can view the sharable online version of a Social Sharing-enabled email campaign to
capture the sharable online version's URL (i.e. web location). In addition to initially featuring
the URL in your email campaign content (by inserting a Share Online Quicklink
or by inserting
a Web Location link
), you can use the URL to manually link to the sharable online version of
your email campaign from your website, your blog, or anywhere else on the web. For
information on Social Sharing, see Social Sharing Overview
.
Steps to view from the Campaign Summary page
1. On the Email Campaigns tab, click the email campaign name.
2. On the Campaign Summary page, locate the Social Sharing area and click the Preview
& Share button.
The sharable online version of your email campaign will appear in a new window.
Steps to view from the Action bar
1. Click the Email Campaigns tab.
2. Do one of the following:
• Click the email campaign row, without clicking any links in the row.
• Click the email campaign name.
3. From the Action bar, click More.
4. Click Preview & Share.
The sharable online version of your email campaign will appear in a new window.
Provide Options for Viewing in a Browser
Some users may prefer to view your email in a browser. Browsers are designed for HTML-
based content, which may offer a better view of the email than email client interfaces.
You can include instructions and a link in the email design that lets users open the email in a
browser with a single click. The instructions and link always appear at the top of the email
design. However, you can specify both the text that indicates that the email can be opened in
a browser and the text that represents the link. For example, the text "Read it online" is a
good indicator to users that they can click the link to open the email in a browser.
Note: Campaigner offers 2 distinct options for viewing your email campaign in a browser:
• View email online ('view online')
Allows the user to view a personalized version of your email campaign in their
favorite browser.
• Social Sharing ('sharable online')
Allows the user to view a generic version of your email campaign in their favorite
browser. This version comes outfitted with the Campaigner Sharebar to allow for
easy distribution over social media channels. For more information, see Social
Sharing
.
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Documents you may be interested
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