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Page 221 of 239

How do I change the wording of "home" on the nav bar?

In Frontpage go to Tools > Web Settings > Navigation and change the

wording there.

Why is all the formatting missing when I upload my site?

This usually happens when for some reason the theme gets detached from

the site. Connect live to your site through Frontpage and go to Theme in the

top menu and go through the themes until you find the one that matches the

name of your template. If that doesn’t work, try Tools > Recalculate Hyperlinks

How do I make a back-up of my site?

Open your site live on the server by going to File>New>Web from the top

Frontpage menu and typing in the URL of your site, and then giving your

name and password. Your site will now open up on the server so you can

publish back to your hard drive by hitting the publish icon and choosing a

back-up location on your hard drive

How do I stop Frontpage overwriting my database and database

connection files?

The simplest method is to take them out of your Frontpage web on your

computer and save them somewhere else on your hard drive. Alternatively

you can right click on the file and Select Properties > Workgroup and select

"Exclude this file when publishing the rest of the web".

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222

Final checklist

Once you have your store ready and think it's time to unleash it to the world, it

may be a good idea to go through our checklist to make sure everything is as

it should be.

General Issues



Make sure that each page of your site has unique TITLE and META

DESCRIPTION tags.



Check your site on a different computer, preferably in Internet Explorer

and Firefox. Pay particular attention to any broken links, screen

resolution problems or slow loading pages.



Ask a friend or colleague to browse your store and make a purchase.



Make sure that you have carried out demo transactions for your

payment provider and that emails are received as well as that orders

show correctly in the order admin page of the control panel.



Be sure that all your graphics are optimized and contain ALT

information.



Include a site map, linked from all your pages with text links to the most

important pages on the store.



Include your main keywords in a natural way on your home page blurb.



Make sure you have changed the default password and user name for

the control panel.



Ask for a site critique.

ASP Version



Make sure your database is not downloadable. You can test this

yourself by typing in the address eg

www.yourstore.com/fpdb/vsproducts.mdb. If you receive an option to

download the .mdb file then it may mean that people can access your

database. Please check with your host if you have any doubts at all.

Most hosts will provide you with a directory below the root of your web

with the correct permissions already set.

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Page 223 of 239

PHP Version



Be sure that each of the cart related pages at the very top in HTML

view and before the opening HTML tag there is a little bit of code that

goes like this . .

<?php

session_cache_limiter('none');

session_start();

ob_start(); ?><html>

This needs to be on each of the cart related PHP pages like

cart.php, search.php, products.php, categories.php and so on.



Don't have spaces in your file names so use a pattern like my-

page.php rather than my page.php - remember they are also case

sensitive.

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224

Chapter 9

Search Engine Optimization

Introduction

Creating dynamic title and meta tags

Creating static URLs

ALT information

Optimizing your store for the search engines

Search engine information

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Page 225 of 239

Introduction

We believe we have most angles covered when it comes to offering search

engine friendly shopping cart software. Ecommerce templates offers the

ability to use static pages which are easy to spider by visiting search engines

as well as unique titles and meta tags for category, product and product detail

pages and ALT information for all the product images. We have also outlined

some general information on optimizing your pages for search engines as well

as an overview of the main players.

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226

Dynamic title and meta description tags

From version 4.1.1 it is possible to dynamically generate the title and meta

description tags for your categories, product and product detail pages. Not

only are they dynamically generated but you can also add you own unique

information such as company name to the title tag. The set up details are

outlined below:

ASP Version

The pages you are going to want to change are...

categories.asp

products.asp

proddetail.asp

Open each of these in turn and go to HTML view. About halfway down the

page you should see a bunch of "include" files, something like this...

Then, at the very top of the file before the first <html> tag add that

db_conn_open line along with the metainfo.asp include line like this...

<html>

If your template uses a DHTML pop-out menu or Mini Cart

there is no need to delete the line

< !--#include file="vsadmin/db_conn_open.asp"-->

Just open vsadmin/db_conn_open.asp in Notepad and make

sure you don't have a line

DIM sDSN

If you have that, just delete that line.

You can then follow the instructions below as normal.

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Page 227 of 239

Now repeat this with each of the 3 files categories.asp, products.asp and

proddetail.asp

Now, on your categories.asp AND the products.asp pages you can change

the page title tag to something like this...

<title>Bob's widget store: <%

if topsection<>"" then response.write topsection & ", "

response.write sectionname%></title>

Also on the categories page, if you use a category description you might want

to set the meta description tag to this...

<META NAME="Description"

CONTENT="<%=Replace(sectiondescription,"""",""")%>">

The information available to the proddetail.asp page is slightly different. On

that page you can change your page title to...

<title>Bob's widget store: <%= productname & ", " & sectionname & ", " &

productid %></title>

You might not want to include the product ID, in which case you can use...

<title>Bob's widget store: <%= productname & ", " & sectionname %></title>

For the meta description on the proddetail.asp page you can use...

<META NAME="Description"

CONTENT="<%=Replace(productdescription,"""",""")%>">

Multiple language set up

If you are using the multiple language set up then you will need these include

lines before the <html> tag:

...making sure they are not duplicated later in the code.

228

PHP Version

The pages you are going to want to change are...

categories.php

products.php

proddetail.php

Open each of these in turn and go to HTML view. About halfway down the

page you should see a bunch of "include" files, something like this...

<?php include "vsadmin/db_conn_open.php" ?>

<?php include "vsadmin/inc/languagefile.php" ?>

<?php include "vsadmin/includes.php" ?>

<?php include "vsadmin/inc/incfunctions.php" ?>

<?php include "vsadmin/inc/incproducts.php"?>

You will want to delete the first one, the db_conn_open.php line.

Then, at the very top of the file before the first <html> tag you should already

have a couple of lines of code. Now add the db_conn_open line along with the

metainfo.php include line like this...

<?php

session_cache_limiter('none');

session_start();

include "vsadmin/db_conn_open.php";

include "vsadmin/inc/metainfo.php";?><html>

Now repeat this with each of the 3 files categories.php, products.php and

proddetail.php

Now, on your categories.php AND the products.php pages you can change

the page title tag to something like this...

<title>Bob's widget store: <?php

if($topsection != "") print $topsection . ", ";

print $sectionname?></title>

If your template uses a DHTML pop-out menu or Mini Cart

there is no need to delete the line

<?php include "vsadmin/db_conn_open.php"?>

You can now follow the instructions below as normal

Page 229 of 239

Also on the categories page, if you use a category description you might want

to set the meta description tag to this...

<META NAME="Description" CONTENT="<?php print

str_replace('"','"',$sectiondescription)?>">

The information available to the proddetail.php page is slightly different. On

that page you can change your page title to...

<title>Bob's widget store: <?php

print $productname . ", " . $sectionname . ", " . $productid;

?></title>

You might not want to include the product ID, in which case you can use...

<title>Bob's widget store: <?php

print $productname . ", " . $sectionname;

?></title>

For the meta description on the proddetail.php page you can use...

<META NAME="Description" CONTENT="<?php print

str_replace('"','"',$productdescription)?>">

Multiple language set up

If you are using the multiple language set up then you will need these include

lines before the <html> tag:

<?php include "vsadmin/db_conn_open.php" ?>

<?php include "vsadmin/inc/languagefile.php" ?>

<?php include "vsadmin/includes.php" ?>

<?php include "vsadmin/inc/incfunctions.php" ?>

<?php include "vsadmin/inc/metainfo.php" ?>

...making sure they are not duplicated later in the code.

230

Converting dynamic to static URLs

The default URL for a products page would be something like

www.yoursite.com/products.asp?id=2 but it is possible to change this to

something even more search engine friendly like

www.yoursite.com/productname.asp. You can also do the same for the

category pages and the product detail, the information is outlined below.

ASP version

Make a copy of products.asp and call it say bobswidgets.asp

Now, open this page in notepad or your web editor and go to HTML view.

Now, you should see a set of include files like this:

<!--#include

file="vsadmin/inc/incproducts.asp"-->

Now just add the variable to specify the category before the incproducts

include like this for ASP

explicitid=2

You can now do the same for categories.asp and proddetail.asp by adding the

explicitid before:

If your template uses a DHTML pop-out menu or Mini

Cart then you will only find one of the ASP includes in

the main body of your site. The explicitid will still need

to precede the include line eg.

explicitid=8

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