159
8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS
Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013
9. EXPLANATORY
ANALYSIS BY ABCD COUNTY SIZE for the January/February 2013 issue
County
Size
% of
Households
Total
Paid & Verified
Circulation
% of Total
Circulation
Index
(% of Circulation/
% of Households)
A
40
733,987
41.7
104
B
30
581,246
33.0
110
C
15
250,461
14.2
95
D
15
195,638
11.1
74
County Size Group Definitions by the A.C. Nielsen Company- Data for the conterminous 48 states.
A. DURATION
%
(a) One to six months (1 to 6 issues) ..............................
9,848
1.2
(b) Seven to eleven months (7 to 11 issues)...................
8,141
1.0
(c) Twelve months (12 issues) ........................................
594,539
70.3
(d) Thirteen to twenty-four months..................................
215,914
25.5
(e) Twenty-five months and more ..................................
17,144
2.0
Total Subscriptions Sold i n Period .............................
845,586
100.0
B. USE OF PREMIUMS
(a) Ordered without premium ..........................................
820,583
97.0
(b) Ordered with material reprinted from this
publication .............................................................
None
(c) Ordered with other premiums, See Par. 9 .................
25,003
3.0
Total Subscriptions Sold i n Period .............................
845,586
100.0
C.CHANNELS
%
(a) Ordered by subscriber action via direct mail, di rect
mail agents, inserts, online, renewals, catalogs, or
other outlets available to the subscribers.............
633,831
75.0
(b) Ordered by subscribers in response to unsolici ted
telemarketing and door to door selling .................
4,609
0.5
(c) Ordered by subscribers in response to fund-raising
programs of schools, churches, and other similar
organizations........................................................
207,146
24.5
(d) Subscriptions as part of membership in an organiza-
tion .......................................................................
None
Total Subscriptions Sold in Period ............................
845,586
100.0
(a) Suggested Retail Prices: Average Single Copy: Canada, $6.50. Subscriptions: No
additional prices.
(c) Post expiration copies: None.
(d) DESCRIPTION OF DIGITAL (Repli ca) - The digital edition is consistent with the
print edition - all editorial content is included as an exact replica or in a format and de-
sign created specifically for the device being used. The digital edition is available
through various offers and digital stores.
(e) This publication publishes double issues during the year. Each double issue repre-
sents two copies of service during the subscription period. This publication published
one double issue during the average price calculation period. The average price and
the annualized price are based on 12 issues.
(b) Average non-analyzed non-paid circulation for the 6 month period:
65,481
copies per issue.
(f) 63,604 subscriptions wer e sold in combination during this statement period.
Combination Publication
Subscriptions
Sold
Subscription
Term
Price of
Combination
Suggested
Retail Prices
All You
30,588
12 issues
$25.00
$26.88
Real Simple
16,623
12 issues
$35.00
$28.95
Various Newspapers
6,767
Various
Various
Various
Health
5,588
6-10 issues $10.00-$39.95 $9.90-$16.50
Family Fun
3,952
10 issues
$30.00
$14.95
Fitness
86
12 issues
$30.00
$20.36
(g) Award Point Subscription Sales: The average of 22,842 copies per issue, shown in
Par. 6 and included in Par. 1, represents the following:
An average of 2,615 copies per issue, represents copies purchased through the re-
demption of Airline Frequent Flyer miles valued at 3¢ per mile.
An average of 20,227 copies per issue, represents copies purchased through the re-
demption of award points valued at 6¢ to $1.00 per point.
(h) Use of Premiums: A cookbook, with no advertised or stated value, was offered with
some subscriptions.
(i) Pursuant to a review by the AAM Board of Directors, copies distributed through the
Next Issue Media Unlimited program are reported as paid single copy sales based on
consumer payment for the program and consumer’s request for this specific maga-
zine. Included in Digital (Replica) single copy sales is an average of 2,106 copies per
issue from this program.
Page 5 of 6 • 04-0219-6
Alliance for Audited Media
