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How We Did It:
1. Encourage authors to write in DocBook
(heavyweight,
semantic
XML markup) or AsciiDoc
(lightweight,
semantic
wiki-like “markdown”)
2. If authors prefer to write in Microsoft Word ("),
let them ("""), but convert to DocBook when
book goes into Production
3. Maintain a customized version of the DocBook
project stylesheets for automatically generating
print/ebook outputs