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Have you hit a brick wall tweaking your keyword performance? Why not
try using Website Optimiser to increase your proﬁt? It’s not uncommon
when optimising your landing pages for a few small changes to double or
even triple conversion rates.
Before you visit the Website Optimiser tool, think about how you want to
Choose the page you’d like to test:
For the most part, you’ll be testing the landing page of your advertising
campaign. However, any high-traﬃc page is a good one to test, whether
it’s the home-page or a particular product page. As a general rule, pages
with lots of traﬃc are generally faster to optimise than low traﬃc pages,
since trends in results become clear quickly.
Create alternative versions of the test page:
Create diﬀerent versions of the page you’re testing, and upload them
to your server. You can vary as much or as little of the page as you
like - Website Optimiser will display each of your alternative versions
to diﬀerent visitors. All of your page variations should lead to the same
conversion page, meaning they should all be directing the user to take
the same action (whether that’s completing a purchase, or submitting
an enquiry). For your ﬁrst test we would recommend testing 2-4 page
variations, since with more page variations, it can take longer to see
Identify your conversion page:
Figure out which page of your site represents ‘success’ - it could be a
purchase or enquiry conﬁrmation depending on your business type.
The page you’re testing (and all of the alternative versions of the page
you’ve created) should ultimately lead the user to this conversion or
Note: If you use a conversion goal that doesn’t happen very often, it will take much
longer to ﬁnd the most eﬀective content. Eventually, you may want to test things like
order completion if you have an e-commerce site but for your ﬁrst test, choose a goal
that is more commonly completed (e.g. adding an item to a shopping cart, clicking on
a product details page, etc).
How to ...begin testing with Website Optimiser