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Finding your site on the internet
The Holy Grail of all questions! How do I get found and generate business for my site? Unfortunately there is no
simple or easy answer to this. The short answer is that it could take several months for your site to be listed in
Google's (or any other search engine’s) search results. This is because millions of new sites are added each day to
the internet and even Google takes a while to find them all. Have patience, it will happen.
Just because your site is online doesn't mean people will find it. You need to invest time and effort in both online
SEO (Search Engine Optimization) and in the (off-line) promotion of your site through other more traditional means
like word of mouth, adding your address to your offline marketing materials and business cards, etc. It doesn't have
to cost much, but it can take quite a lot of thought, hard work and time to be successful. Don't expect too much too
quickly, after all
the best, highest ranked sites have been around for a long time.
Google offers two excellent tools that can help provide additional information about your site and enable you to
manage the way in which Google indexes your pages. These are Google Analytics, and Google Webmaster Tools.
Please Note that whilst we make it easy for you to incorporate these tools into your website, they are provided to
you by Google. You will need to accept Google’s terms and conditions which will govern their operation. We
accept no responsibility for performance or non-performance of these tools.
Google Analytics is a free service that allows you to track and monitor activity on your site. You can sign up with
Google who will give you a unique ID to attach to your site which will track user activity. From this you can see
which are your most popular pages and how frequently people return, which sites your website was referred from
etc. There is a huge amount of very useful information available especially if you run campaigns or promotions.
To set up Google Analytics you can click on the Admin panel, then select the Statistics tab (Screen 44, a).