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For example, you may want an all-singing, all-dancing website to golive

in 5 weeks – but if you only have the budget to employ 1 designer and

have not yet started to create any of the content you need – such an

outcome is merely aspirational.

The overall lesson is … “Cut your coat according to your cloth”.

Only build what you can afford in time and money – both now and with

regard to the effort you will need to invest in ongoing maintenance.

Setting Smart Goals

When choosing goals for your website, it is not enough simply to

produce eloquently worded statements of aspirational intent. Your goals

are commitments to yourself (and to whomever pays your bills) that the

site will deliver real, tangible value.

You goals must be reasonable and actionable. That is, they must be

SMART :

• Specific. Goals must focus on a particular area of activity and

not be so broad as to be meaningless, e.g. “Reduce telephone

calls about closing dates by 50% by putting highly accurate,

clearly written, easily navigable information about closing dates

online”.

• Measurable. It should be possible to gauge when a Goal has

been achieved. For example, if a website Goal is to "increase

awareness”, the key measure will be public knowledge. A survey

can help establish if that has happened and how much of it was

due to the online campaign.

• Achievable. There is no point setting a Goal that cannot be

achieved, e.g. would the Goal “to increase revenue by 250%” be

achievable?

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Website Development (extract from The Website Manager’s Handbook)

• Realistic. A target must also be realistic. That is, it may be

possible to achieve a 250% increase in revenue, but it would

require 100 extra staff. How realistic is it that these resources will

be available?

• Timely. Finally, the Goals must be timely, meaning they should

be bound by a timeframe. For example, you may set yourself 12

months within which to achieve your target.

User Needs

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you must only focus on those users who are most important to you and

steadfastly ignore everyone else.

Successful websites do this. Websites that fail, do the opposite.

As such, before you create a website you must decide exactly who you

are aiming it at.

Your website audience is unlikely to be a homogeneous mass. Most

organisations find they have at least two or three core audiences.

When you know who you are building the site for, you can compare

them to your goals and then decide what content to give them by

researching their needs.

Researching User Needs

Without doubt, the best way to establish the needs of a website audience

is to get out and talk to them. This ensures the planned site will reflect

'actual' user preferences—not those you think users want. Some of the

most popular research techniques include:

• Online survey.

• Focus group.

• Examine website feedback.

Based on all the data gathered, you can then create Personas.

A persona is a description of an idealised website visitor that matches the

attributes of the audience being targeted. Personas have been shown to

be of great assistance when gathering information about user needs. This

is because they provide a focal point for discussing requirements.

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Website Development (extract from The Website Manager’s Handbook)

“Sally is 25. She attends college where she is

studying engineering. She is interested in the

environment but has only a limited understanding

of Global Warming. However, if made more aware

of the issues, she would like to get involved

somehow. Sally feels intimidated by the variety of

ecological organisations and is not sure how to

contribute.“

Figure 3. An example of a website Persona.

When you know who your Personas are, you are ready to start preparing

content for them.

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Website Content

Website content encompasses all the information and applications

available on your website.

It is surprising how alike content is across many websites. While file

formats can vary, the purpose for which content is used is very similar.

Figure 4. Website Content as a phase of the Website Development Cycle.

Why is this?

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Website Development (extract from The Website Manager’s Handbook)

Content is the same because the intention of most websites is the same -

to bring visitors on a journey towards an intended destination.

Content Journey

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Compel her to act

Give her everything she needs to decide that you are a great organisation

to support and make it easy to make a donation. Include a clear and

explicit call-to-action that compels her to act, e.g. “Save a whale. Click

here to donate now”.

Reassure her she is doing the right thing

Allow her to stay in touch with you online after (or even before) she has

awarded the contract. For example, allow her to subscribe to a blog, an

email newsletter, a Twitter feed or a Facebook page. Give her

information that makes her feel she has done the right thing by trusting

you.

These 3 steps of Persuade, Compel and Reassure occur again and again.

To create content, you need to understand how the journey is expressed

for the subject matter of your website. You can then draw up an

inventory of content features that support it.

This Content Inventory is simple a list of everything to be published on

the website.

Warning! Do you have the time?

Be careful when creating a big content inventory. Will you have the time

and budget to create everything on it?

Experience shows very few web projects allow enough time for content

to be authored to a reasonable standard. Much more time is usually

allowed for design, which – although important – is merely a framework

for displaying what people actually want, i.e. information and

applications.

Website Development (extract from The Website Manager’s Handbook)

For example, a 500-word page of good web content can take up to 4.5

hours to create from scratch per page. If you have 100 pages of content,

that equates to almost 3 months of fulltime activity.

Surprising, but true.

Of course, not every page takes 4.5 hours, but on average that is how

long it takes.

As such, if you are planning to publish lots of new content - and if you

want it to be of a high standard - allow plenty of time for it to be created.

Content Formats

• Video

• Audio

• Flash

• PDF

• Other

Your task is to identify the formats you believe will deliver maximum

value.

Plain text

Plain text is the most straightforward of all content to be published on

the web. This is because it can be authored in any word processor (e.g.

Microsoft Word) and viewed in any web browser, whether desktop or

mobile.

Video & audio

Due to the growth in broadband, consumption of video and audio has

mushroomed. However, it can be expensive to produce on a consistent

basis. Due to limited resources, it is often a better idea to spend your

money producing many high quality pages of text, instead of a few

videos that quickly go out-of-date.

Flash

Flash is a format that allows for highly interactive applications, games

and other content to be published online. However, it is also expensive to

produce and is not suitable in all circumstances.

Website Development (extract from The Website Manager’s Handbook)

Research by User Interface Engineering suggests that the best use for

Flash remains as a supplementary content format within a standard

HTML-based site. Their recommendations include:

• To illustrate an event that occurs over time, e.g. an interactive

animation that shows how greenhouse gases contribute to Global

Warming.

• To illustrate an event that occurs within a large space, e.g. the

movement of power in a power grid.

• To illustrate the relationships between objects or to clarify

choices, e.g. to show the configuration options on a piece of

machinery.

• To deliver rich media content such as online games.

Portable Document Format (PDF)

The main advantage of PDF is that it preserves the look of original

documents while also keeping filesize to a minimum. However, there is a

lot of evidence that PDFs are disliked by web users . As such, you should

use them sparingly.

best way to convert pdf to image in c# : Convert word document to fillable pdf form SDK application API wpf html winforms sharepoint website_development1-part147