ou don't need to be an HTML wizard to send HTML emails or a
Photoshop guru to design something beautiful. You don't need to be tech
savvy (I'll help with that part) and you don't need to be a "marketer."
In writing this, I have a single aim: To get you emailing effective HTML
emails that will respect your readers and achieve your goal whether it's
marketing, connecting or marketing while connecting.
Sending email is a fun and rewarding experience. You know how
awesome it is when people comment on your Facebook posts or respond
to a tweet? Well, email newsletters are better with a greater reach! Don't
lose sight that this is all supposed to be something you enjoy and
hopefully grow to love.
I'll be using our very own Mad Mimi
interface as the vehicle but where
you drive is totally up to you! With that in mind, each section will include
the Philosophy and the Technical (though not necessarily in that order) and
will translate to any service that suits you!
The title is "The Simple Guide To Email Marketing." That's a theme I'll be
returning to frequently - "Simple!" Easy, uncomplicated, effortless and
intelligible. Simple is important.
Simple is important because it makes your life easier and evades the usual
time-wasting, hair-pulling frustration. Keeping things simple means it's
easy for your readers too. Simple means do-able. Simple means you'll
enjoy your emailing, do it more often, and both you and your readers
When reading this, it's a good idea to let yourself be swept along. Build a
promotion as we go!
If you ever have any feedback, spot any errors or want to share your
thoughts on email marketing in general, reach out to me at
makes it simple
and enjoyable to
newsletters. It’s an
you create, send,
and track your
all from within the
In case you didn't
know this, I'm one
of Mad Mimi's
owners. Even so,
the ideas here are
universal and if
there's a program I