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brand protection – Version 2 – february 2014
Introduction
1
The city of rio de Janeiro, Brazil, and South America will have
the honour of hosting the greatest sporting event on the
planet in 2016: the Olympic and Paralympic Games. ever since
the confirmation of rio's bid victory, on 2 October 2009, the
mega-event has been ever-present in the lives of all Brazilians.
The announcement by Jacques rogge, the then International
Olympic Committee (IOC) President, represented the first step
on a journey of great opportunities and challenges.
rio’s successful candidacy for the Games was largely attributable
to the transformative nature of the bid submitted by the city,
the possibility of taking the Olympic and Paralympic Movements
to new territory, the opportunity to inspire 180 million young
people throughout South America and the promise of delivering
an outstanding event for Brazil and the rest of the world.
One of the determining factors that helped seal the historic
victory was the united front presented by the three levels of
government: municipal, state and federal. Consequently, rio
de Janeiro is now working towards delivering an unforgettable
experience that will combine passion with technical excellence.
The rio 2016 Organising Committee for the Olympic and
Paralympic Games (rio 2016) is responsible for planning,
promoting and staging the Games. It undertakes these tasks
with the support of its commercial and non-commercial
partners. Amongst its missions, the organising committee
is tasked with protecting the proprietary brands of the
International Olympic Committee (IOC), International
Paralympic Committee (IPC) and the rio 2016 Olympic and
Paralympic Games.
